Product Coalition’s Post

Thrilled to share my latest article: "User Onboarding Essentials: A Guide for Product Managers" In this article, I explore the intricacies of user onboarding and why it's crucial for product success. As a product manager, understanding the fundamentals of user onboarding is essential for creating a seamless and engaging experience for your users right from the start. From identifying key user segments and mapping out the user journey to providing contextual guidance and optimizing the onboarding process, this article covers everything you need to know to ensure your users have a positive and memorable onboarding experience. Whether you're launching a new product or looking to improve your existing onboarding process, this guide offers actionable insights and best practices to help you drive user adoption, retention, and satisfaction. Read the full article here: https://lnkd.in/dQS7yVzY 

It's a playbook - designed to be comprehensive and actionable. It starts from first principles and offers patterns and best practices. It's not boilerplate — the 10 steps should help you nail product onboarding for your unique users and product. //

Last week, I attended a Lenny's Newsletter meet up in Mountain View and had the opportunity to chat with a bunch of new and experienced Product Managers. It was great to chat with a bunch of PMs that take pride in their product and it gives me hope that more will start to own every aspect of their product. Let me cut to the chase: If you're a Product Manager who's not obsessively involved in your product's onboarding experience, you're not just leaving success on the table, you are missing the entire point of being a PM. Onboarding isn't some peripheral task to delegate and forget about. It's the first impression users get of your product—a make-or-break moment determining whether they become loyal advocates or fleeting visitors. Yet, onboarding is often treated like an afterthought, a box to tick off rather than a critical component of the user journey. Think about it. You've poured countless hours into building a product you believe in. Why, then, would you risk losing users at the very first hurdle? Users today have zero patience for confusion or complexity. They're bombarded with options, and if your product doesn't immediately demonstrate value, they'll move on—no second chances given. Owning every aspect of onboarding means diving deep into user expectations, simplifying complexities, and ensuring that the path from curiosity to value is frictionless. It's about anticipating questions before they're asked and solving problems before they're encountered. Get your hands dirty. Collaborate closely with your UX designers, developers, and customer success teams. Analyze the data, run the tests, gather the feedback—do whatever it takes to make your onboarding not just good, but exceptional. Because at the end of the day, if you're not owning your onboarding, you're not truly owning your product. 

Your product's onboarding process is where it all begins – setting the tone for the user's journey. But how do you ensure it not only educates but also engages and converts users? Based on my experiments and learnings, I've penned down a quick guide sharing strategies and practices that help turn user onboarding into a dynamic engine for growth.

Everyone wants better onboarding metrics, right? Adding product tours and flows is only one part of the puzzle. There’s other low-hanging fruit to consider to help improve onboarding metrics. Additional ideas to get some quick wins: ⛰The Journey Matters Breaking down the user journey into granular steps reveals hidden opportunities for enhancement, ensuring every touchpoint propels users towards those pivotal “aha” moments. 🧰The Right Tools for the Job Leveraging a mix of analytics tools, data warehouses, and customer feedback platforms allows for a holistic view of your onboarding effectiveness. It guides you toward data-driven refinements that resonate with your users. 📈Evolving Strategies for Scaling As your company grows, shifting from hands-on user interactions to data-informed insights becomes crucial. Personalized experiences based on user data improve onboarding and foster a sense of belonging among users. Whether you’re a startup founder eager to make that first user interaction count or a seasoned product manager looking to refine your onboarding process, we released a blog that is your roadmap to improving those critical metrics. I’ll drop the link to the blog in the comments 👇 In the meantime, here’s a cheat sheet for improving user onboarding metrics. Lmk if you’ve tried any of these already!

Product Adoption: Definition, Stages, Challenges, and Improvement Strategies If only we could have a magic spell that... #prodsenslive #ProductManagement https://lnkd.in/dTVRsjVM https://lnkd.in/djiWwPPJ

New Article 📣 Product User Onboarding isn’t simple—it needs thoughtful planning! Here are a few onboarding techniques I found from top products 👇 https://lnkd.in/ec-cXu37

While we strive to design products that are intuitive, it's important to recognize that effective onboarding can play a crucial role in user retention and revenue generation. Finding the right balance is key, ensuring that the onboarding process meets its objective without overwhelming users before they even begin using the product. I'm pleased to share some insights on the subject from my recent Bootcamp article: "Effective User Onboarding — A Feeder Case Study". In this piece, I explore the critical importance of onboarding in retaining users and maximizing product value, from a project with Feeder. Discover actionable tips and insights into crafting a seamless onboarding experience here ⬇ https://lnkd.in/d3n-QQ-g  #UXDesign #UserOnboarding #ProductStrategy

The BIGGEST mistake I see teams make when improving their user onboarding: skipping the important steps. They end up slapping a product tour that frustrates rather than delights users. Before you add any in-product guides or onboarding emails, ask: 1. What does success look like for my users? 2. What are their goals with my product (a.k.a. JTBD)? 3. What is the minimum number of steps to get them there? 4. Where are they currently dropping off and losing mometum? 5. What are the learning styles (i.e., visual, video, hands-on) of my users? Once you've figured out the fundamentals, you can consider which in-product guides, messages, and emails are appropriate for your users. Do you agree? Any other questions you'd add? Let me know in the comments. ✌️ — PS. If you need help with improving your onboarding, I can help. I won't skip any steps to fixing your leaky onboarding experience. (I have one more spot for a client this year.) If you'd rather DIY, happy to send you a digital copy of my bestselling book Product-Led Onboarding for free.

Over the years, I've built numerous #digitalengagement strategies to help deliver value for companies. The funny thing about it is that every single time I have to remind myself -- you can't just jump to the end. I know it inherently and it now takes me about 5 seconds to remember :) Each model changes and requires a different lens or action -- there is no one size fits all. The disruptive thought beyond this is that it ISN'T purely a #services or #customersuccess play.. It's a #product and #engineering play in partnership along with #marketing!! Obviously, to get there I've had some amazing team members, so tagging some of them here :) Anna Lazarski, Crystal January, Colin Speidel, Oren Rosenthal, Raveen Sharma, Katie Silguero, Hannah Hammond, Hannah Thomas, Macaully Shumate, CCMP™, Alex Romich, John Dowden, Dan Craig, and many others. Thank you all for #makingsuccess possible!