Professor Hamish C.’s Post

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Director of North Australia Centre for Autonomous Systems - Drone Operations

It is great to hear that the Oxford English dictionary have included ‘Dronefaking’ into the Q3 2024 edition. ‘Dronefaking’ refers to the online social media exaggeration about the capability and the volume of testing that has been undertaken on a product by a drone manufacturer, or the number of partners and reputable organisations that are currently using and endorsing their product. Perpetrators, referred to as ‘dronefakers’, generally misrepresent the capability of their drone for financial profit, or to enable the funding of their own insufficient flight testing. Dronefaking is draining a huge amount of resources from this fledgling industry and generating reputatonal risk. Operator awareness surrounding dronefaking is increasing as they realise that the drone and AAM industry cannot build a reputation on what it is going to do.’ #dronefaking

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