ProFound - Advisers In Development’s Post

🇳🇬 Building Sector Knowledge in Nigeria: An Interview How can we build sector knowledge and institutional development for specific industries? 📚📈 For us, building sector knowledge means analyzing demand and trends, identifying the need for services, and aligning these with the company's goals to share this knowledge across the value chain ultimately. How? Often through workshops! 🌍 This is why, recently, Bert-Jan Ottens and Gustavo Ferro, from ProFound, and Wim van Heumen, from CBI, conducted a two-day workshop in Abuja as part of the CBI - Centre for the Promotion of Imports from developing countries Export Workshop Experience. 👇 So...we wanted to learn about how it went! Most importantly, understand from firsthand experience how these knowledge-building workshops impact local companies and their participants. This is why we talked with Rukayat Yusuf, owner of Jaunty Group LLC, a women-empowered company that participated in this workshop. Read on! 🌍 PF: Tell us a little bit about your company. What does "Jaunty" mean? ✨ Rukayat Yusuf: "Jaunty" embodies a spirit of happiness, energy, liveliness, and confidence. Jaunty is not just a brand; it represents a movement towards conscious and sustainable living. 🌱 😊 PF: Nice! How has your participation in the CBI Export Workshop Experience been so far? 💡 Rukayat: I first attended the event in October 2024, and since then, the workshop has equipped me with essential tools to enhance Jaunty Group's export strategies. It also provided a deeper understanding of how to introduce quality Nigerian products to the European market. 🛣️ PF: Right, it's a long roadmap! Could you share the most significant insights from these workshops? 💻 Rukayat: We've gained access to valuable resources from the CBI website and identified critical opportunities for scaling our operations and achieving compliance. 📋 PF: What about compliance and certification? What advantages have the workshops provided? 🌱 Rukayat: Access to compliance experts and real-life examples has been crucial in understanding the complex requirements for exporting to the EU, including organic certification, sustainable sourcing, and food safety. 📏 During the workshops, we also emphasized the importance of unified certification processes and discussed optimal business models for international growth, especially through contract manufacturing. 🤝 PF: No doubt, together we are stronger! Thank you, Rukayat! 😊 #ThisIsProFound #AdvisersInDevelopment #ReGen55 #Sustainability #MarketExport #MarketAccess #MarketExpansion #NaturalIngredients #CircularEconomy #Agroforestry #MarketGrowth #MarketEntry #MarketAnalysis #StrategicPlanning #BusinessGrowth #GreenFuture #SustainableBusiness #EcoFriendly #Regenerative  

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Bert-Jan Ottens

Owner & Senior Adviser, ProFound - Advisers In Development

2mo

Great to work with you Rukayat Yusuf, so much entrepreneurial spirit! 🌱

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