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Founder & CEO of PROPAGANDA | Expert in Crisis PR, Litigation Communications & Reputation Management | Featured in 30+ Major Southeast Asian Media Outlets

🎶 MUSIC OF THE WEEK: Childish Gambino – "This Is America" What do guns, viral dances, and chaos have in common? In Childish Gambino's "This Is America," they all make a powerful statement about systemic racism, gun violence, and the complexities of modern entertainment. Released in 2018, the song sparked not only praise for its genre-blending sound but also controversy for its bold social commentary. With an addictive rhythm that grabs your attention, the shocking visuals force us to confront the harsh realities often hidden behind entertainment.  🎧 The Meaning Behind the Music:  In the video, guns are handled with care, wrapped gently in cloth, while human lives are discarded without thought. This reflects America’s obsession with guns over people’s lives and references the mass shootings and violence that have become disturbingly normalised. Gambino suddenly shoots a Black man and guns down a gospel choir, reflecting the senseless and persistent violence inflicted on Black communities. This scene evokes real-life tragedies, such as the Charleston church shooting. Amid the chaos, Gambino and schoolchildren dance with joy, symbolising how viral trends and pop culture distract from deeper societal issues. The upbeat vibe masks the suffering, much like how the media diverts attention from real problems with entertainment. Gambino’s erratic dance movements (read: Jim Crow) reflect the emotional complexity of Black identity; a balancing act between joy and fear in a world that celebrates Black culture while failing to protect Black lives. In the final scene, Gambino is chased down a dark hallway, symbolising the never-ending struggle for survival in America, especially for those living in marginalised communities  🎯 Why This Matters:  "This Is America" holds a mirror to society, asking uncomfortable questions: Are we so distracted by entertainment that we no longer see the chaos around us? This message applies not only to art but also to business and life. Much like propaganda, distractions often conceal uncomfortable truths. True success; whether in media, leadership, or campaigns, requires looking beyond surface-level narratives to confront reality. 🎬 Watch the video here: https://lnkd.in/dbP8WiSW and let me know your thoughts. 👉 What other songs have made you stop and reflect recently? Share your recommendations in the comments, I’d love to hear them! credit: Youtube

Childish Gambino - This Is America (Official Video)

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RHYS SULAIMAN رهيس سليمان ڤروڤاڬندا

Founder & CEO of PROPAGANDA | Expert in Crisis PR, Litigation Communications & Reputation Management | Featured in 30+ Major Southeast Asian Media Outlets

2mo

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