Property Report by PropertyGuru’s Post

While most of Asia has witnessed a growing number of branded residences in their real estate space, Japan has been notably slow on the uptake. What is the reason for the late adoption of a global trend and what is the current state of play? As many countries in Asia experience a flourishing trade in full-ownership vacation homes such as Thailand, Vietnam and Indonesia, Japanese developers were slow on the trigger given the absence of proof of concept in their home markets. Two key developments which put branded residences square on the playing field are the Park Hyatt Hanazono Residences in Niseko by Hong Kong developer PCPD and Malaysian Group Berjaya’s Four Seasons Private Residences Kyoto. Not only were these projects able to sell to Japanese buyers but these also triggered real estate investors from abroad with the lifestyle model. What added fuel to the fire has been an urban model, the Aman Residences Tokyo has ignited the imagination of Japan’s development community. In the wake of that project, there is a wave of other destinations in the country with branded projects from Okinawa to Hakuba and a mounting list of new pipeline entries. #PGPropertyReport #realestate #japan #brandedresidences #lifestyleproperty #propertyinvestment

Branded residences in Japan come of age - Asia Property Awards

Branded residences in Japan come of age - Asia Property Awards

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