Prosoma’s Post

Here's an ugly truth about us agencies: Most of the decisions we make around optimizations are based on some data and a lot of intuition. That's why you see a lot of small agencies (1-15 headcount, including contractors) because that intuition is HARD to scale. -- Let's break this down a little bit... Let's say we built a tool that aggregated industry, persona, objective, funnel stage, CTA, and other #linkedinads benchmarks; which feature would matter most to you? A. Performance comparison against benchmarks by Industry B. Performance comparison against benchmarks by Persona C. Performance comparison against benchmarks by Objective D. Performance comparison against benchmarks by Funnel Stage E. Performance comparison against benchmarks by CTA F. Performance comparison against benchmarks by (fill in the blank) -- What did you pick? And more importantly, why am I asking you this? At our last conference, we talked about how Impactable - B2B Ads Agency differentiates itself in the marketplace. Yes - if you've been to our site, you've probably seen us everywhere we go. Yes - if you're on LinkedIn, you know we give away a ton of content. Yes - if we've talked, you know we use LinkedIn's API to do non-native things. But at the rate we're growing, one of the most valuable assets we have is data. Data is verified intuition. -- So, my question was a bit of a trick. There are already benchmarking tools out there. And while some of the other things like CTA, funnel stage, or campaign objective would be cool to benchmark against, the coolest thing to do would be to benchmark against all of them! How is your "Cold Website Visit campaign targeting CMOs at 51-200-sized SaaS companies in the US" performing compared to others? What about your "Retargeting Lead Gen campaign targeting Network and Cloud Engineers at 10,000+ sized companies in NORAM, LATAM, and EMEA" performing compared to others? -- The people who have spent hundreds of hours on the ad platform know what "good" looks like -- but that's not everyone in their agency. It's not everyone in our agency. I'm not throwing shade at anyone else here -- this is hard. Our old model broke when we hit 100 ad clients, and we had to shift to a pod model to keep growing. Strategist + Account Coordinator + Campaign Specialist But even that won't last forever. What happens when we're managing 500 ad accounts? If you can shorten the learning curve, you'll generate results sooner. My prediction is that by this time next year, we'll have capabilities that make using our data a staple for LinkedIn marketers. And while we'll always be a LinkedIn agency, our biggest revenue source will undoubtedly be our data capabilities. Stay tuned!

🚀 Leveling Up with GoHighLevel Automation! 🚀 I'm excited to showcase the latest project I completed using GoHighLevel—a powerful workflow for capturing and nurturing leads from Facebook Ads. 🎯 In this setup, I created a comprehensive automation sequence designed to engage and convert leads effectively. Here's how the workflow works: 1️⃣ Lead Capture: Integrating Facebook Ads with GoHighLevel, I ensure every lead is automatically captured and stored in the CRM for precise tracking and follow-ups. 2️⃣ Conditional Follow-Up Sequences: Depending on the lead’s intent and response, the system automatically sends out personalized follow-ups via email and SMS over the course of 5 days. These sequences are tailored to maintain engagement and nurture leads with the right messaging at the right time. 3️⃣ Automated Internal Notifications: For leads showing high engagement, the workflow triggers instant notifications for internal teams, ensuring a quick response to convert those opportunities. 4️⃣ Time-Based Actions: The automation includes strategically placed “Wait” steps to space out communication and make interactions feel organic while maximizing response rates. The client is thrilled with how seamless and effective the workflow is, and seeing their excitement makes all the hard work worthwhile! 🙌 It’s always exciting for me to learn new tools and strategies, but it’s even more fulfilling when I can put them into action and see the results. The client was genuinely impressed with the seamless setup and the immediate impact it had on their lead management and follow-up process. Knowing that my efforts made a difference keeps me motivated to continue expanding my skills! 💥 ------------------------------------------------------------------------------ Hi 👋 I’m Jobair Mahmud, a Google Certified Data-Driven Digital Marketing & Web Analytics Expert. I can help solve problems and fulfill tasks related to: ✅ Google Ads ✅ Google Tag Manager ✅ Google Concent mode Version 2 (V2) ✅ Google Analytics 4 ✅ Google Looker Studio ✅ Meta Pixel Conversion API ✅ Server Side Tracking ✅ Tiktok Pixel Event API Tracking ✅ Shopify Checkout Extensibility Upgrade #TikTokAds #ConversionTracking #EcommerceMarketing #DigitalAdvertising #SocialMediaMarketing #PerformanceMarketing #ROI #DataDrivenMarketing #GrowthHacking #GoogleAds #DigitalMarketing #DataPrivacy #GDPR #ConsentMode #TikTokAds #Ecommerce #DigitalMarketing #PixelTracking #GoogleTagManager #DigitalMarketing #FacebookAds #LeadGeneration #GoHighLevel #Automation #WorkflowOptimization #ClientSuccess #DataDrivenMarketing #CRM #MarketingAutomation #NewSkills #GHL #WebAnalytics #LearningAndGrowing

Why you should hire a performance marketing expert? Here's why investing in a Performance Marketing Expert is beneficial: 🟠 Data-Driven Results Performance Marketing Experts specialize in campaigns where every dollar spent is tracked and attributed to specific outcomes, such as leads, sales, or conversions. 🟠 Expertise Across Multiple Channels With their extensive knowledge of various digital marketing channels, including social media, search engines, email, and affiliate marketing, Performance Marketing Experts can craft comprehensive strategies that span multiple platforms. One of the key strengths of a Performance Marketing Expert is their relentless focus on optimization. They continuously analyze campaign performance, making real-time adjustments to improve results. 🟠 Scalability Performance marketing allows for scalable marketing efforts. A Performance Marketing Expert can identify successful strategies and scale them up to amplify positive results, enabling businesses to grow their reach and impact progressively. 🟠 Technological Proficiency Staying at the forefront of digital marketing requires an understanding of the latest technologies and tools. Performance Marketing Experts are proficient with advanced marketing technologies, analytics platforms, and automation tools, which they leverage to enhance campaign performance and efficiency. 🟠 Creative and Strategic Thinking Beyond their technical skills, Performance Marketing Experts bring creative solutions to marketing challenges. They are adept at crafting compelling ad copies, designing engaging visuals, and developing strategic campaigns that resonate with target audiences and drive action. 🟠 Measurable Success and Accountability The emphasis on performance metrics means that Performance Marketing Experts are directly accountable for the success of their campaigns. This accountability ensures a high level of focus and dedication to achieving the business’s marketing objectives. 🟠 Adaptability to Market Changes The digital marketing landscape is ever-evolving. Performance Marketing Experts stay informed about the latest trends, algorithm changes, and consumer behaviors, adapting their strategies to maintain competitiveness and relevance in the market. 🟠 Comprehensive Reporting Performance Marketing Experts provide detailed reports and insights into campaign performance, offering transparency into how marketing budgets are being used and the outcomes they are generating. Hiring a Performance Marketing Expert can significantly enhance a business's ability to reach and engage its target audience effectively, drive conversions, and achieve substantial growth. Their expertise not only brings immediate improvements in marketing performance but also sets the stage for long-term success in the digital marketplace #atifdastgir #performancemarketingexpert #metaadsexpert #digitalmarketingexpert

New Post: Performance Marketing Lead - https://lnkd.in/d7DewC7g About the job Our client is a creative studio and business consultancy that works at the intersection of emerging trends and consumer behavior. They are seeking a Performance Marketing Lead to drive customer acquisition and demand generation efforts with a heavy focus on performance marketing. This role will own the entire lifecycle of online campaigns, particularly in international markets like South Korea and Japan, while collaborating closely with internal teams to fuel growth. Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST Key Responsibilities: Performance Marketing: Own and execute performance-based marketing campaigns across multiple platforms, including Meta, Google, YouTube, and audio channels, focusing on optimizing for CPA, CPL, and ROAS. Campaign Management: Set up, manage, and analyze paid media campaigns from end to end, including A/B testing, iterative improvements, and strategic pivots based on performance data. Cross-Channel Optimization: Collaborate with creative teams to optimize ads using generative AI, ensuring timely campaign execution and adaptation based on performance results. International Market Expansion: Develop and adapt marketing strategies for South Korea and Japan, leveraging the client’s partnerships in the entertainment industry. Analytics & Reporting: Track and report on key metrics, analyzing performance data, and providing actionable insights to refine ongoing strategies. Collaboration: Work closely with cross-functional teams, including creative, statistical analysts, and external partners, to ensure campaigns align with business goals and customer expectations. Budget Management: Take full ownership of the paid media budget, optimizing spend across all active channels to meet ROI targets. Email Campaigns (Nice to Have): Launch and manage basic email campaigns using Kajabi’s built-in CRM and email marketing tools to support customer retention and engagement. What Success Looks Like: Effective Campaign Execution: Performance marketing campaigns that drive customer acquisition while optimizing acquisition costs. Data-Driven Improvements: Continuously refine campaigns based on data insights, resulting in a higher conversion rate and stronger overall ROI. Successful Market Entry: Launch and scale campaigns tailored for international markets, particularly in South Korea and Japan, that resonate with local audiences. Smooth Cross-Team Collaboration: Seamless collaboration with creative and statistical teams, ensuring that marketing strategies are both creative and data-driven. Growth & Scalability: Drive growth by delivering results through scalable, data-driven campaigns. Required Skills: Performance Marketing Expertise: 3+ years of experience planning, executing, and managing paid media campaigns across Google, Meta, YouTube, and other di

I've interviewed 100+ paid marketing candidates this year. 🎯 The skills gap is real. And it's widening at an alarming rate. Here's what I'm seeing in the trenches: • Strategic thinking is rare - Many candidates struggle to align campaigns with broader business goals - Few can articulate a cohesive, long-term marketing strategy • Data analysis skills are lacking - Basic metrics understanding is common, but deep insights are scarce - A/B testing knowledge often superficial, missing nuanced interpretation • Benchmark knowledge is surface-level - Industry standards often misunderstood or outdated - Limited ability to contextualize performance against competitors • Time management is a major challenge - Difficulty balancing multiple campaigns and platforms - Reactive approach rather than proactive planning • Holistic understanding is almost non-existent - Siloed knowledge of individual channels (e.g., only LinkedIn or Google) - Limited grasp of how paid efforts integrate with organic and other marketing initiatives This matters. A lot. Why? Because paid marketing drives revenue growth. Without skilled professionals, companies struggle to: • Allocate budgets effectively • Reach the right audiences • Measure campaign success • Adapt to market changes But there's hope on the horizon. By identifying these gaps, we can start bridging them What skills do you think are most crucial for paid marketers today? #b2bsaas #saas #ppc

A common challenge in the B2B SaaS world is increasing the MQLs to SQLs conversion rate and doing so cost-effectively. Through my daily conversations with clients who are focused on this very objective, I’ve uncovered a few Google Ad strategies that make a difference. 👇 ✅ Keyword Optimization: By zeroing in on high-intent keywords, ads reach more of the right people. For a client in the document processing space, targeting more specific, solution-seeking keywords led to attracting leads further down the funnel. ✅ Tailored Landing Pages: By customizing landing pages for different ideal customer personas (ICPs) in specific countries, you increase relevance and user engagement. For a healthcare platform client, this resulted in higher quality scores, which directly lowered their cost per click (CPC). ✅ Smart Bidding Strategies: Implementing Google’s smart bidding to focus on conversions rather than clicks is a game-changer. For an accounting software client, leveraging Google's smart bidding focused our spending on leads most likely to convert, optimizing their ad spend and reducing junk leads. ✅ Ad Copy Personalization: Writing ad copies that address pain points of specific ICPs increase ad relevance and engagement. And it’s no secret that better engagement rates lead to improved ad performance with reduced costs. One standout result was a 53% increase in conversion rates while simultaneously seeing a 26% decrease in ad spend for a client in the recruitment platform space. The takeaway? There’s so many Google Ad optimizations at the foundation level that, when applied correctly, it's entirely possible to increase your MQL to SQL conversion rate while also being mindful of your advertising budget. Efficiency in spending, targeting, and personalization can go hand in hand with achieving your lead generation goals. Curious to know what strategies have worked for you and how. Let me know in the comments 🙌 #b2bmarketing #googleadstips #b2bleadgeneration

Simplr Growth - Week 40 Market Report - AI-Driven Changes Are Set to Shape Billions in Ad Spend This Quarter, see how companies combat the major AI-pivot. 1) Q4 B2B Marketing Spend Expected to Shift 22% Toward AI-Driven Automation: Recent projections show a 22% shift in B2B marketing spend toward AI-powered automation platforms, as businesses aim to streamline lead generation and optimize campaign management. This marks a strategic pivot for B2B companies heading into Q4, as they look to maximize efficiency while scaling their marketing operations in increasingly competitive environments. 2) HubSpot Announces Acquisition of Clearbit for $800 Million: HubSpot acquired Clearbit for $800 million, enhancing its data enrichment capabilities. This acquisition comes as more companies prioritize actionable insights from customer data, aligning with the growing trend of data-driven marketing. With HubSpot’s 2023 revenue expected to hit $2 billion, this move sharpens its competitive edge in the SaaS CRM space. 3) Google Cloud Sees 35% YoY Growth as Demand for AI and Cloud Solutions Soars: Google Cloud reported 35% year-over-year growth, driven by increasing demand for AI-powered solutions and cloud computing in B2B and enterprise markets. As companies seek scalable AI infrastructure, Google Cloud’s aggressive growth highlights the expanding role of cloud providers in supporting AI development and large-scale automation initiatives. 4) Salesforce Launches Slack GPT for Real-Time Data Insights: Salesforce unveiled Slack GPT, an AI-powered tool that delivers real-time data insights and automates routine tasks within Slack. With 79% of organizations planning to invest in AI-driven collaboration tools in 2024, this new feature positions Slack as a must-have productivity tool for enterprises looking to streamline internal communications and decision-making processes. 5) Meta's Facebook Ad Conversions Rebound by 20% in Q3: Facebook Ads saw a 20% rebound in conversion rates during Q3 2023, following improvements in tracking mechanisms post-iOS 17. With marketers finding it easier to optimize campaigns, this recovery signals renewed advertiser confidence in Meta’s platform, particularly for B2B advertisers reliant on precision targeting. 6) LinkedIn Reports 45% Increase in Engagement on AI-Related Job Posts Over the Past Year: LinkedIn observed a 45% increase in engagement with AI-related job posts over the last year, as companies continue their aggressive hiring for AI talent. This growth in interest reflects the larger market shift toward AI integration, which is reshaping workforce demand and creating new opportunities for tech professionals globally. Read the full Week 40 Market Report on Medium: https://lnkd.in/dRGq6Tqr

🚀Team Achievements Highlight: We've successfully aligned our Ideal Customer Profile (ICP) with our lead generation strategies, and the results are phenomenal! 🎯 Here's how we did it: → Identified website visitors using IP identification and business intelligence tools. This helped us understand our audience better. 🕵️♂️ → Engaged with identified visitors using personalized email marketing campaigns. This boosted our customer engagement rates. 📧 → Leveraged SEO and organic growth strategies to enhance our brand visibility. This led to an increase in quality leads. 🌱 → Utilized social media tactics and digital advertising to reach a wider audience. This amplified our brand building efforts. 📲 → Conducted market analysis to understand e-commerce trends and remote work dynamics. This informed our content marketing strategies. 📊 → Made data-driven decisions to optimize our marketing efforts. This resulted in a significant increase in conversions. 📈 The key takeaway? Aligning your ICP with your lead generation strategies can significantly boost your marketing outcomes. And remember, it's all about understanding your audience, engaging them effectively, and making informed decisions. 💡 #ICP #LeadGeneration #BusinessIntelligence #DigitalMarketing #SEO #DataDriven #Ecommerce #RemoteWork #Innovation #GrowthHacking

🚀Team Achievements Highlight: We've successfully aligned our Ideal Customer Profile (ICP) with our lead generation strategies, and the results are phenomenal! 🎯 Here's how we did it: → Identified website visitors using IP identification and business intelligence tools. This helped us understand our audience better. 🕵️♂️ → Engaged with identified visitors using personalized email marketing campaigns. This boosted our customer engagement rates. 📧 → Leveraged SEO and organic growth strategies to enhance our brand visibility. This led to an increase in quality leads. 🌱 → Utilized social media tactics and digital advertising to reach a wider audience. This amplified our brand building efforts. 📲 → Conducted market analysis to understand e-commerce trends and remote work dynamics. This informed our content marketing strategies. 📊 → Made data-driven decisions to optimize our marketing efforts. This resulted in a significant increase in conversions. 📈 The key takeaway? Aligning your ICP with your lead generation strategies can significantly boost your marketing outcomes. And remember, it's all about understanding your audience, engaging them effectively, and making informed decisions. 💡 #ICP #LeadGeneration #BusinessIntelligence #DigitalMarketing #SEO #DataDriven #Ecommerce #RemoteWork #Innovation #GrowthHacking

🚀Team Achievements Highlight: We've successfully aligned our Ideal Customer Profile (ICP) with our lead generation strategies, and the results are phenomenal! 🎯 Here's how we did it: → Identified website visitors using IP identification and business intelligence tools. This helped us understand our audience better. 🕵️♂️ → Engaged with identified visitors using personalized email marketing campaigns. This boosted our customer engagement rates. 📧 → Leveraged SEO and organic growth strategies to enhance our brand visibility. This led to an increase in quality leads. 🌱 → Utilized social media tactics and digital advertising to reach a wider audience. This amplified our brand building efforts. 📲 → Conducted market analysis to understand e-commerce trends and remote work dynamics. This informed our content marketing strategies. 📊 → Made data-driven decisions to optimize our marketing efforts. This resulted in a significant increase in conversions. 📈 The key takeaway? Aligning your ICP with your lead generation strategies can significantly boost your marketing outcomes. And remember, it's all about understanding your audience, engaging them effectively, and making informed decisions. 💡 #ICP #LeadGeneration #BusinessIntelligence #DigitalMarketing #SEO #DataDriven #Ecommerce #RemoteWork #Innovation #GrowthHacking