Protein Production Technology International’s Post

🔎An increasing number of food companies are prioritizing clean labels as more conscious consumers seek transparency about their food choices. In our clean label feature in the Q2 2024 edition of Protein Production Technology International, we interview MJ Kinney, Founder of FareScience, which she set up to help formulate and commercialize alternative protein products. 🏷️ What’s on the label is something that must be defined from the beginning of a product’s development path, she rightly notes. 💡In advising clients, Kinney ensures they are aware of the potential downsides involved in responding to industry trends, explaining that logical fallacies around food often go unaddressed, fueling misinformation at the expense of public health. “When brands profit from affirming false narratives, they reinforce the very distrust of authority that leaves people vulnerable to conspiracy theories. In other words, chasing trends can promote delusion over science." 👓 Dive more into the world of clean label here: https://hubs.ly/Q02wWVGD0 #cleanlabel #innovation #alternativeproteins #novelfood #foodofthefuture #cleanfood

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