Protocol Sports Marketing’s Post

🏀 Dive into the NBA's game-changing $76 billion streaming deal! From Amazon to Disney and NBC, learn how this historic agreement is reshaping sports broadcasting. Want to learn more? 🌐 Join our Discord channel now - https://lnkd.in/gKKhu4Gr #TheDailyPeel #financenews #marketupdates

🏀 Dive into the NBA's game-changing $76 billion streaming deal! From Amazon to Disney and NBC, learn how this historic agreement is reshaping sports broadcasting. Want to learn more? 🌐 Join our Discord channel now - https://lnkd.in/ghW_22_x #TheDailyPeel #financenews #marketupdates

💡 Industry Insights: NBA Officially Reveals Long-Term TV Deals The NBA has announced groundbreaking long-term TV deals with Disney, NBCUniversal, and Amazon, marking a significant shift in sports broadcasting. These agreements blend traditional TV and streaming services, ensuring broader fan engagement and global reach. 📺 Disney's ESPN will continue its NBA coverage 📡 NBCUniversal returns to NBA broadcasts 🌐 Amazon Prime Video secures exclusive streaming rights Discover how these deals are set to transform the viewing experience and the future of sports broadcasting. Read the full article: https://hubs.li/Q02JSjW20 #NBATVDeals #SportsBroadcasting #MediaInnovation #IndustryInsights

📊 Factoid 3/3: The consumption of non-live sports content on social media is increasing. Across all demos, fans are getting more sports content on social media platforms now than they did one year ago. As rights continue to shift across broadcast, pay TV, streaming, and direct-to-consumer, it is becoming increasingly important to understand the value of sports content for all stakeholders. #livesports #sportsmedia #streaming

The dominoes are starting to fall. Sports has been one of the last major pillars of holding up the TV model. As more and more sports become available on streaming, we will start to see a major decline in TV viewership as those last hold outs make the jump to streaming. https://lnkd.in/e5sbThdP

🤔 How are a brands diversifying strategies to drive greater engagement? 🤔 Which industries dominate broadcast and who's on the rise and decline? 🤔 Who had the most ad placements on TV & Streaming in Sports? SponsorUnited analyzed over 2,000 brands, 15,000 deals and 26 networks and streaming services to bring answers to that and so much more in our 2023-24 Brand Advertising in Sports Broadcasts report. #broadcast #sportsmedia #streaming

Check out this chart from EMARKETER which shows how live sports viewership is shifting from traditional TV to digital platforms. By 2027, digital live sports viewership is projected to grow by +21% compared to 2024. While live sports has long been the domain of traditional TV, streaming is catching up fast. With new media rights deals opening up more sporting events to digital platforms, brands and advertisers have a unique opportunity to reach engaged audiences in new ways. Let’s connect if you’re looking to chat about the future of live sports and streaming! Nathan Scott #CTV #ConnectedTV #Streaming #LiveSports

In today's sports broadcasting landscape, following your favorite team has become a challenging task. Fans encounter a maze of networks and streaming services, reminiscent of Yankees fans needing access to six different platforms. Simplifying this complexity and enhancing fan experiences hinges on accurate metadata. #SportsMetadata #ContentDiscovery #ModernSports #ContentDistribution

ESPN content is now available in a dedicated section on Disney+, bringing sports entertainment directly to your fingertips. Experience exclusive coverage, highlights, and more—seamlessly integrated with your streaming lineup. #ESPNonDisneyPlus #SportsStreaming #DisneyPlusExclusive #GameChanger #StreamSports #ESPNContent #SportsFansUnite #DisneyPlusUpdates #EntertainmentEvolution #SportsLovers #DigitalStreaming #NextLevelEntertainment

Netflix’s foray into live sports with Tyson vs. Paul faced significant streaming hurdles. Freezing, sound outages, and pixelation plagued the highly anticipated event, sparking online backlash and refund demands. While the star-studded undercard and celebrity appearances added appeal, these technical challenges highlight the complexities of scaling live-streaming for global audiences. Explore what this means for the future of live sports streaming in our latest newsletter. #NetflixLive #LiveStreaming #DigitalEntertainment #SportsBroadcasting