Everyone wants to feel like a brand knows them – but how do you do that when you’re managing 100,000 customers? Building personal relationships at scale is nearly impossible without the right systems in place. But when something goes wrong – like a bad review – it’s your chance to win back trust. Imagine this: A customer leaves a 1-star review. Instead of relying on someone to manually flag it or remember the customer’s history, your system automatically prioritises their next engagement. Maybe they get same-day delivery, a better SLA, or something that shows you’re taking their concerns seriously. The result? You’ve turned a frustrated customer into someone willing to give you another shot. That 1-star review becomes a 3 or 4, and you’ve just saved a relationship that could have been lost forever. The right CRM-Trustpilot integration makes this process seamless, eliminating the need for manual work. Reviews and CRM data flow both ways. You can categorise, analyse, and act on the feedback in real time. And as Trustpilot users benefit from CRM insights, you gain a deeper understanding of your customers and how to serve them better. This isn’t just about reviews – it’s about control. Control over how you respond when things go wrong and how you turn those moments into opportunities to build stronger relationships at scale. #CustomerReviews #CustomerFeedback #ProvidentCRM #Trustpilot #CRMIntegrations #SugarCRM
Well said, Gary Cullen 👏 👏