ProWine Shanghai’s Post

𝐏𝐑𝐎𝐖𝐄𝐈𝐍 𝐃𝐔̈𝐒𝐒𝐄𝐋𝐃𝐎𝐑𝐅 𝟐𝟎𝟐𝟒 In the next few days it's time for ProWein 2024; a 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐞𝐝𝐢𝐭𝐢𝐨𝐧 for the fair which has been the undisputed leader of international wine fairs for years and which today must redeem itself, given the under-performing 2023 edition. According to many, in fact, 𝐕𝐢𝐧𝐞𝐱𝐩𝐨 𝐏𝐚𝐫𝐢𝐬 could become the new main international wine fair, thus replacing ProWein in Düsseldorf. The latter would consequently return to being mainly a fair for the 𝐆𝐞𝐫𝐦𝐚𝐧 𝐦𝐚𝐫𝐤𝐞𝐭 and would act as a privileged meeting point for numerous markets in Northern and Eastern Europe. The German fair will be held from 𝟏𝟎 𝐭𝐨 𝟏𝟐 𝐌𝐚𝐫𝐜𝐡 𝟐𝟎𝟐𝟒 and will once again see 𝐈𝐭𝐚𝐥𝐲 as the protagonist, with over 1,190 registered exhibitors, although down compared to previous editions; followed by France (743) and Germany (708). You can read the entire article on 𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, at the following link: https://lnkd.in/dY9C9_gS #wine #prowein #dusseldorf #tradefair #winemarket #winetrend #winenews #edoardofreddi #freedlgroup

Agree Richard - this is a plaster over an issue - instead of working on the root causes, finding out why things happen, why the consumer behaves in certain ways and thereby fulfilling a need or service, or changing something or creating something new that is needed or not even thought of yet (as in iPhone for example - we never thought it would be everything in 1). This is a panic response to manage duty and margins and costs and everything. We should be looking at other categories - what's growing, what is trending and WHY and HOW. Wine is complicated I am sure we would all agree and lacking in margin and far too safe in its offering. What we should be doing is having a quarterly innovation workshop or conference including online viewing where we can brainstorm and talk about these, create new opportunities from this, talk to the consumer - using even TikTok if we have to. Everything I open these days on any social media is very anti alcohol - so we have to be aware of this movement as well.

"Creating a whole new 8%-11% wine category is the very definition of industry-driven innovation - and is fraught with danger both for the retailers selling them and the producers willing to make them." My thoughts for London Wine Fair's new Times edition on the danger of the wine industry responding to new duty rates by following industry-driven innovation and not focusing on consumer-driven innovation https://lnkd.in/eR3NX-3i #wine #winemerchants #winetrends #wineindustry #consumerinnovation #winebuyers #lowalcoholwine #lowalcohol

🌍 What a whirlwind of an October! From the vineyards of Georgia to the bustling halls of SIAL Paris, this month has been packed with incredible experiences and connections. Here’s a glimpse into the journey: 🇬🇪 Georgia: Alongside top-notch Polish wine importers, we explored the heart of Georgian wine, meeting with almost 30 wineries and tasting 150+ wines. Georgia’s 8,000-year-old winemaking heritage and legendary hospitality left us inspired! 🇵🇱 Did you know Poland is the #1 EU importer of Georgian wines? At People PR - comms for food, wine & tech, we're proud to support this beautiful partnership. 🇫🇷 Paris: Together with Michał Kopera, we attended SIAL, the world’s largest food expo, spanning space equal to 100 hypermarket halls and drawing 250,000 visitors! From reuniting with long-time partners to connecting with new ones, it was a celebration of the global food industry. 🥂 🚀 Plus, countless projects & invaluable meetings with our amazing clients and partners. With Q4 here, we’re diving into plans for 2025 — no slowing down! Distance covered: ~8,500 km 🌍 What’s in store for November? Stay tuned! 👉 If you’re curious about building your brand’s presence in the Polish market, let’s talk! #OctoberHighlights #WinePR #SIALParis #PolishMarket #FoodIndustry #Foodtech #Beverage #NewOpportunities

#prowine# #liquorindustry # #beverageindustry # Why join ProWine？ The ProWine exhibition, as an internationally renowned professional exhibition focusing on wines and spirits, holds great significance for wine merchants. Participating in the ProWine exhibition can bring about multiple benefits for wine merchants, including market expansion, business connections, industry insights, and enhancement of brand value. First and foremost, the ProWine exhibition offers wine merchants an excellent opportunity to showcase their products, attract potential customers, and expand their markets. Exhibitors can utilize this platform to engage with professional buyers and partners from around the world, thereby increasing brand visibility and stimulating sales growth. Secondly, participation in the ProWine exhibition helps wine merchants stay abreast of the latest industry trends, acquire market information, and exchange insights with peers. Through interactions with industry experts, wine merchants can gain valuable market insights to guide future business development and enhance competitiveness. Lastly, by exhibiting at the trade show, wine merchants can demonstrate product quality, innovation capabilities, establish a professional image, and enhance brand value and market recognition. Trade shows serve as a stage to showcase strength and professionalism, aiding in gaining consumer trust, driving business growth, and ensuring long-term development.

Engaging in 5Star Wines & Wine Without Walls is not just about competition. Participating in events like 5Star Wines & Wine Without Walls offers wineries a multitude of benefits that can significantly enhance their brand, market presence, and industry recognition. 🚀 It’s a strategic opportunity for growth, learning, and global outreach that can propel a winery to new heights in the competitive wine industry. Some reasons why wineries choose to participate in these event: ✅️ International Exposure ✅️ Objective Evaluation ✅️ Credibility and Prestige ✅️ Enhanced Brand Visibility ✅️ Access to New Markets and Buyers ✅️ Marketing and Sales Boost ✅️ Consumer Confidence ✅️ Networking Opportunities ✅️ Showcase Commitment to Quality ✅️ Highlight Sustainable Practices: Specifically for Wine Without Walls See you 2025 🗓

IMHO: time for the successful older wineries to take a bet on younger wineries who have a more balanced age demographic of wine buyers. 🫶 Wineries like Smith Story need deeper resources at this point and can provide a healthy new wine audience. Strengthening fine wine channels together.

🍷 Strong Australian Presence at Vinexpo Asia 2024 Wine Australia proudly led a contingent of 63 wineries from 31 regions to Hong Kong for Vinexpo Asia 2024, the leading trade exhibition for wine and spirits professionals in the region. This event saw participation from over 14,000 trade visitors across 60 countries, providing a platform for exhibitors worldwide to showcase their brands. The Australian Wine Pavilion has become a key feature at this event, allowing producers to connect with influential buyers, importers, distributors, and sommeliers globally. 🍇 Growing Opportunities for Australian Wines in Asia Paul Turale, Wine Australia’s General Manager of Marketing, emphasised the importance of in-person connections for the wine sector. He noted the strong interest from the trade in the diversity and quality of Australian wines during the three-day event, highlighting the optimism surrounding opportunities in Asian markets. The new Australian Wine national branding, which embodies the adventure and diversity of Australian winemaking, was also unveiled, adding a fresh appeal to the pavilion's presentations. 🌟 Positive Feedback from Exhibitors Exhibitors like Kim Chalmers from Chalmers Wines, Paul McArdle from Small Wonder and Wayfinder, Bruce Tyrrell from Tyrrell’s Wines, and Lyndall Rowe from Riverland Wine shared their positive experiences at Vinexpo Asia. They reported high interest and engagement from visitors, particularly from mainland China, South Korea, Thailand, Malaysia, Singapore, and Japan. The consensus among the exhibitors was that Vinexpo Asia 2024 has set a promising stage for the future of Australian wine exports. #VinexpoAsia2024 #AustralianWine #WineAustralia #WineExhibition #WineIndustry #ExportOpportunities #GlobalTrade

🚀🍷 The V d'Or Awards are officially open for applications! We are excited to launch the 2nd edition of the V d'Or Awards, highlighting excellence in the wine and spirits industry across four key categories this year : 🏆 Best Sustainability This award honors organizations or individuals that demonstrate a strong commitment to sustainability, showcasing innovative practices that benefit both the industry and the planet. 🏆 Best Education & Knowledge Sharing Open to those who promote mentorship, education, and skill transfer within the wine and spirits world, fostering a culture of learning and growth. 🏆 Best Digital Strategy For the entity that has executed a high-performance digital strategy, successfully reaching new audiences or entering new markets in a creative and impactful way. 🏆 Best New Product Strategy This award will go to a brand, winery, or distillery that has launched a new product with an innovative strategy, effectively responding to evolving consumer tastes. Ready to showcase your excellence? Apply now and be part of the celebration of innovation and leadership in the industry. Apply here : https://lnkd.in/eRuaipS7 #VDOrAwards #WineParis #WineAndSpirits #Innovation #Sustainability #DigitalStrategy #NewProduct #KnowledgeSharing #Vinexposium

As the global bulk wine market seems to be normalising since the start of the year, after a challenging 2023; it is now time to book and benefit from EB rates for the #worldbulkwineexhibition 2024.