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𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐭𝐫𝐞𝐧𝐝 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐞𝐜𝐡 𝐢𝐧 𝟐𝟎𝟐𝟓? At Web Summit Lisbon, we had the chance to ask industry leaders this question – and the overwhelming answer was AI. But here’s what makes it exciting: everyone had a unique take on where AI is headed. From embedding it at a business level to training custom models for specialized problems, it’s clear that AI isn’t just a buzzword—it’s transforming how companies operate. And let’s not forget cognitive robotics – yes, it’s a thing – and it’s shaping up to be a game-changer for 2025. We captured these fascinating insights on video, so you can hear directly from the brilliant minds we spoke with: Pedro Ferreira and Ayise Trigueiros (SAP), Evan Carlson (Niantic, Inc.), Nuno Maximiano (IBM), Jörgen Ahlberg (Visage Technologies), and Luke Weeks (Beam). It was great to be part of the energy at Web Summit – meeting so many of you, exhibiting, and having conversations about where the industry is headed.

It’s clear that 2025 will be a year of innovation and transformation – what do you think will be the biggest trend? Drop your thoughts below.

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