PRophet’s Post

Types of organic marketing include content marketing, social media marketing, search engine optimization, and influencer marketing. #organicmarketing #naturalbranding #ethicallysourced #sustainablepromotion #consciousconsumers #earthfriendlyadvertising #environmentallyconscious #greenmarketing follow for more...

[NEW CASE STUDY] Driving direct sales with creator collaborations is the holy grail of influencer marketing. M&S achieved it. M&S MENA wanted to elevate their summer collection through Instagram influencers, emphasizing the quality, value, and innovation of their products. See how did that, and much more, in our latest case study on our case study hub: https://ow.ly/8OHm50TizRp #influencermarketing #influencermarketingstrategy

Looking ahead to 2025, marketing is all about “collective creators”—where communities, influencers, and everyday consumers come together to co-create brand experiences. According to Merca20, successful strategies will revolve around user-generated content, authentic influencer partnerships, and hyper-personalized storytelling. Embracing this collective approach can help brands deepen engagement, build loyal communities, and stay on the cutting edge of digital innovation. https://lnkd.in/d3-PQDzQ #MarketingTrends #CollectiveCreators #UserGeneratedContent #InfluencerMarketing #DigitalStrategy #BrandEngagement #2025Marketing #MarketingInnovation #Storytelling

With creator marketing on the rise, brands are seeing the highest ROI from influencer partnerships, especially when targeting with creativity and resonance in mind. https://lnkd.in/g9sCa8Ag #InfluencerMarketing #CreatorEconomy #BrandStrategy”

The “State of Creator Marketing 2024-2025” report reveals a new marketing era, with brands moving budgets from traditional media to creator partnerships for more authentic and impactful engagement. Hollywood Branded explores why brands are achieving higher ROI through creator-led campaigns, and how this strategy will continue to grow in 2024 and beyond. Learn more about the trends and data-backed strategies defining the future of influencer marketing. #CreatorEconomy #MarketingTrends #InfluencerMarketing https://bit.ly/40N2VSH

The increased use of influencers during the pandemic by brands caused a shift from product-focused marketing to an approach that took humans more into consideration. #marketing #communication #strategy

Traditional marketing gets you traditional results. The future of marketing? It's personality-led with creators. The $250B creator economy is disrupting traditional marketing. And influencer marketing is more than an "awareness" play. Creators now impact every stage of the buyer journey. In the past, companies controlled the narrative. But today? People tune into people. Creators are leading now. They are the new publishers. Think about a simplified buyer journey: 1) Awareness Creators introduce products to their engaged audiences 2) Consideration People trust creators for authentic reviews and comparisons 3) Purchase People buy in 1-click from social checkout through creators To win today? Brands need to rethink the buyer journey with creators throughout: → Activate creators to showcase your products at every stage → Leverage creator reviews & testimonials as social proof → Enable frictionless social checkout Think about influencer marketing not just as a "tactic." But as your "always on" strategy to build trust. One-off "top of funnel" creator campaigns are over. The most successful brands are thinking bigger. Partnering with creators at every stage. That's how you build fans for life. Not just one-time buyers.

The fastest way to fail with influencer marketing? Micromanage your creators' every move. Creators know their audiences best. Full stop. They've built trust through hundreds and hundreds of tests. When brands try to dictate every detail of a creator's content? They strip away the very thing that makes creator partnerships powerful: ✌️ Authenticity. But I get it. Letting go of control is hard. Especially when your brand's reputation is on the line. We've been working hard to help make this easier for you at GRIN. Yesterday we launched some big new upgrades for you. My personal favorite: 🔗 Creator-generated deep links. Normally brands would painstakingly select products. And then manually create links for all their creators to share. But brands don't know what will resonate with a creator's audience. Now, with GRIN, creators can choose the products they genuinely love and create their own deep links. No more manual curation or link building. The results? → More authentic content that converts → Less time wasted on back-and-forth coordination → Happier creators who feel trusted and valued as partners Let your creators be creative. Your bottom line will thank you.

How many times do you find an influencer or content creator that is the perfect fit for your brand BUT they are working with every brand under the sun? 🫠 Consumers are getting tired of repeated and inauthentic advertising - that's what sets Pattern Creators apart from other ambassador-sourcing tools. I am delighted to see Pattern®'s new platform launch and be able to help assist brands in reaching new audiences through ambassador-led marketing 💪 https://lnkd.in/gM_BtvEs #influencermarketing #contentcreation #ambassadors

Does your social media marketing plan feel a bit chaotic at times? You're not alone. We regularly hear from clients about the pressures of consistently creating and posting content, juggling multiple channels, while trying to keep on top of emerging trends and engage with influencers. It’s a lot of work. We've found the best way to alleviate the stress of regular social media posting is with a well thought-out strategy and calendar, all built around your brand content pillars, giving your team a watertight framework from which your social output will flow. In our latest blog, we outline how to define your brand's content pillars, why they are so crucial to the smooth running of your social media output, and how aligning your pillars with your influencer activations will supercharge your growth on the 'gram. https://bit.ly/3VOrWc4