PR Pundit Havas Red’s Post

Storytelling isn’t just a buzzword in advertising—it’s how brands build real connections. Research shows that consumers are 22x more likely to remember a brand when it’s part of a story. At HypeFactory, we’ve seen the impact firsthand, with storytelling-driven influencer campaigns boosting engagement by 300%. It’s all about authenticity. When influencers share real experiences with a product, it resonates and that’s what drives meaningful engagement. I recently shared some thoughts in Grit Daily on how storytelling shapes modern advertising. Check it out: https://lnkd.in/gWrQbfjQ #Marketing #InfluencerMarketing #Storytelling #BrandBuilding

Additionally, I may say that storytelling in sales is a very powerful tool too. You dive into your product with your potential partner together. It's very important because then you could see the genuine interest. He starts to ask questions - this is the true mark of the interest. And the easiest way to break all barriers is storytelling, because this is the most native way of communication in society.

36 CREATIVE DEVICES for audience engagement (Part 4 of 8) Today, in the fourth installment of the series, we explore 7 more devices: DRAMATIC CONFLICT to HOW-TO. While we may use the words consumers or customers, your audience is any internal or external stakeholder. 12. DRAMATIC CONFLICT The use of dramatic storytelling with a protagonist, antagonist and conflict to draw in the audience. The drama can be playful, happy, sad, intense, and so forth, but it must be arresting. The conflict can be external, as between a person and a wild animal, or employer and employee; or the conflict can be internal, as with a person who struggles with depression. 13. EMOTIONAL APPEALS Emotional stories, imagery and music are used to engage an audience and build strong feelings (positive or negative) about a product, idea, company, or brand. The emotions triggered may be fear, excitement, suspense, shock, disgust, sadness, pride, and so forth. 14. EXPERT OPINION The brand is endorsed by an expert – physician, dentist, engineer, fitness trainer, environmentalist, etc. – thereby enhancing the product’s credibility. Sometimes these experts are called Key Opinion Leaders (KOLs). From the customer’s perspective, this either reduces the perceived risk of trying a new product, or it reinforces that a currently used product is safe and effective. 15. FACTS AND FIGURES Facts and statistics, alone or in tables and graphs, are used to support a key message and enhance the brand’s credibility. Logic is employed to persuade the audience. 16. FAMILIARITY Familiarity keeps audience interest through something known. An effective technique when an ongoing campaign is particularly effective. New executions are built on a common theme or approach. “Familiarity” can also be employed in tandem with “novelty” as a method of introducing new information, for example “You know X is true, but did you know that Y is also true?” 17. HERITAGE Heritage plays on the long-standing history and consistency of the brand. It harks back to the quality of yesteryear and can tap into the notion of craftsmanship as a metaphor for quality. Consumers trust the brand because of its longevity. Example: Brand X, since 1865. “Heritage” is the opposite of the “novelty” approach. 18. HOW-TO Expert instructions to accomplish a task. Instructions can be written or visual, or in audio or video format. 🔆 If you are interested in strategic marketing advice for your brand, please message me. 🔆 The FULL LIST of posts on creative devices for audience engagement is in the comments section. #CreativeDevices #StrategyTools International Association of Facilitators (IAF)

You've probably noticed this trend. You can rest assured that it is a game changer for brands and influencers and, well, anyone looking to truly connect with their audience. Content marketing is ever evolving, and right now, interactive content is fearlessly leading the charge. Quizzes, polls, and interactive infographics are transforming how brands engage with their audiences. These tools captivate, but they also provide valuable insights into consumer preferences and behaviors. By incorporating interactive elements into your marketing strategy, you can boost engagement, drive more traffic, and create memorable experiences for your audience. And all the while, you are sourcing invaluable feedback from the people who mean the most to your brand. Stay ahead of the curve by integrating interactive content into your campaigns. It's time to embrace innovation and make your marketing efforts more dynamic and impactful! #Marketing #DigitalMarketing #SocialMedia #ContentMarketing #Branding #SocialNetworking #MarketingStrategy #Engagement #CustomerExperience #Innovation #Networking #BusinessGrowth

Marketing trends of 2024. Let's discuss the most popular thing of the last months! AI In 2023, Kantar’s Media Reactions reported that 67% of marketers are optimistic about Gen AI, reflecting a swift adoption of this technology. Marketers are exploring its potential for efficient creative development and personalization at scale. Gen AI is already influencing visual concepts, ideation, and storyline crafting. As we enter 2024, AI's expanding role in scaling creativity emphasizes the importance of understanding content effectiveness. Those employing AI measurement approaches aligned with the pace and scale of this evolution will be better equipped in the competitive content landscape. AR & VR Augmented Reality (AR) and Virtual Reality (VR) have the potential to enhance brand storytelling and engage consumers in immersive ways. Anticipating a more profound integration with strategic marketing in 2024, these technologies can elevate e-tailers' brand value and customer experience, such as providing virtual try-on experiences. Influence Marketing Contemporary consumers seek beyond mere endorsements; they yearn for authentic relationships with influencers. This shift is anticipated to fuel the rise of micro-influencers—individuals with smaller yet deeply engaged followings. In light of this, it is advisable to collaborate with influencers catering to more niche and targeted audiences. Opt for influencers who understand and appreciate the significance of authenticity, as this approach is likely to resonate more profoundly with the evolving preferences of discerning consumers. Video Marketing In the realm of video marketing, the significance of short-form videos, live streaming, and interactive content is on the rise. Firms adept at leveraging these trends gain a competitive advantage, effectively conveying brand messages with engaging and dynamic appeal.

In an era where attention spans are fleeting, the importance of branded moments has never been greater. They are opportunities to forge authentic connections with consumers - and exceptional digital design is key to crafting these experiences that lead to positive brand-perception. Branded moments thrive on the principles of engagement and emotional resonance. A well-executed digital design can elevate a brand’s message, making it not only visually appealing but also memorable. For instance, studies show that emotionally charged experiences can lead to a 23% increase in consumer engagement (Nielsen). This highlights the need for thoughtful design that speaks to the users. Take, for example, how European brands like Ganni and Carlsberg have harnessed the power of digital storytelling. By integrating visually stunning and interactive elements into their campaigns, they create immersive experiences that captivate their audience and leave a lasting impact. Ganni’s collaborations with influencers show how engaging content can amplify brand visibility, making the experience feel personal and relatable. We prioritize leveraging these insights to craft digital experiences that not only tell a brand’s story but also create memorable moments for the audience. With our clients we discuss how the users can connect with the brand through thoughtful, innovative digital design that considers the human first.

As the digital landscape continues to evolve, content remains a cornerstone of effective brand communication and audience engagement.

🚀 Ready to launch your next big project, brand, service, product? Take a page from the filmmakers' playbook! 🎬 Here are some blockbuster strategies for a successful launch: Build Pre-Launch Hype: Just like movie teasers, create anticipation with sneak peeks and teasers on social media. 🎥✨ Leverage Influencers: Use the power of influencers to expand your reach. A trusted voice can make all the difference! 🌟 Engage Through Storytelling: Share the story behind your project. Connect emotionally with your audience and show them the journey. 📖❤️ Plan Strategic Dates: Choose your launch date wisely to maximize impact. Consider market trends and avoid clashes with major events. 📅🎯 Multi-Channel Marketing: Use a mix of digital and traditional channels for a broad and cohesive promotional campaign. 🌐📺 Gather Feedback: Before the big day, gather feedback through soft launches or beta testing. Refine and perfect based on real insights. 🛠️📊 Maintain Post-Launch Buzz: Keep the excitement alive with follow-up content, updates, and user-generated content. The launch is just the beginning! 🔥🎉 At Bespoke Media Marketing, we turn launches into blockbusters. Let’s make your project a hit! 🎉📈 #ProjectLaunch #MarketingStrategy #BrandAwareness #BespokeMediaMarketing #creativeagency #brandawareness #filmmarketing #events #experiential #marketinginsights #MarketingInnovations #Creativity #blackwomanowned #events #Innovation #Web3 #marketingagency #Collaboration https://lnkd.in/eDyUUYix

Boost Brand Awareness with Facebook Ads: Targeted Reach: Connect with your ideal audience using precise targeting, ensuring your brand engages those most interested. Engaging Visuals: Craft compelling ads with high-quality visuals to leave a lasting impression and reinforce your brand identity. Storytelling Videos: Use videos to share your brand narrative, fostering emotional connections and enhancing recall. Consistent Messaging: Maintain a cohesive brand image with consistent messaging across ads, building recognition and trust. Interactive Content: Opt for interactive ad formats like polls and quizzes to boost engagement, making your brand more memorable. Implement these tactics to turn Facebook Ads into a powerful tool for building enduring brand identity. Elevate your brand awareness today! 🚀🌐 #FacebookAds #DigitalMarketing #FacebookAds #DigitalMarketing #AdMetrics #BrandBuilding #Brandawareness #AdvertisingTips #Advertising101

Most businesses want instant content success. They're playing the wrong game. 🔥 - 'Make it go viral!' - 'We need quick wins' - 'Why aren't we trending?' - 'Our competitor got 1M views' Be patient. Think strategic. → Here's what actually works in content: 1/ Foundation First: - Clear positioning - Specific audience targeting - Consistent brand voice - Value-driven messaging 2/ Compound Effect: - Each piece builds authority - Content library grows over time - SEO gains momentum - Audience trust deepens → Focus on building a system: - Create valuable content consistently - Target your ideal customers only - Measure impact, not vanity metrics Content marketing is part of overall strategy → it’s a marathon, not a sprint. PS: Follow me George, I help you grow faster in marketing.