CXOs, if you’re saying “We want coverage in Economic Times / Times of India” in the early days of PR, check yourself. Your ego is talking. PR isn’t a tool to boost your ego. PR connects you to your target audience by discussing solutions they need on their trusted platforms. That takes: 1. A clear understanding of your audience. 2. A deep dive into your solutions. 3. Knowing the media platforms that matter. All of this requires time. Engage in PR only if you’re ready to commit.
It has to be relevant for the media. If you don't have that patience, better to go for paid PR or advertorials.
Spot on! Build trust first; the headlines will follow
How do you determine which media platforms authentically resonate with your target audience's needs?
Finally someone said it. Appreciate it Sir🙌
Co-Founder & CCO | ex-Fortune 100 Communicator | Former Member of Parliament
1moPR isn’t about ego—it’s about connection. Early-stage success comes from meeting your audience where they are, not chasing headlines for clout.