STACK YOUR PAPER! and by "paper" I mean, CERTIFICATIONS!
What are SBA Certifications?
For small businesses in the United States, achieving growth and competing in the vast market can be quite the undertaking. Many face stiff competition, not only from other small enterprises but also from large corporations. The U.S. Small Business Administration (SBA) recognizes these challenges and has established formal certifications to aid these enterprises in overcoming such obstacles.
SBA Certifications are official recognitions provided by the Small Business Administration. They play a pivotal role in ensuring that certain small businesses, especially those owned by disadvantaged individuals, women, veterans, and those in underutilized regions, can compete for federal contracts. The intent is clear: to level the playing field and give these businesses a fair shot at growth and success.
Once you’re certified, you can use the certification logo on your marketing materials. This gives you a leg up when it comes to customer appeal.
One last note: The perks may be great, but they come with renewal dates. Remember to pay attention and prevent any lapse in your certification, or you’ll lose those great business development benefits.