PT WISTIK DIGITAL MARKETING’s Post

🎄 With the festive season around the corner, have you noticed how 𝑪𝒉𝒓𝒊𝒔𝒕𝒎𝒂𝒔 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 are already lighting up the retail sector? From immersive digital experiences to creative storytelling, this time of year always reminds me how powerful marketing can be in connecting brands with people. Speaking of marketing, I’m excited to share two opportunities to join our team at PropertyTalents: ▶️ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 – 𝐏𝐑 & 𝐄𝐯𝐞𝐧𝐭𝐬 ▶️ 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 If you’re ready for your next adventure or know someone who is, check out the details 😊

When I started in marketing, roles were much more defined. You’d either be a content writer, copywriter, designer (graphic, motion, or illustration were the big ones), client service manager, product marketer, brand manager, marketing manager, digital marketer, media buyer, strategist, social media manager, event manager, or activation manager. But now? Marketing has grown into this vast space, branching out into roles like growth marketing, performance marketing, content creation, community management, CRM, SEO, 2D/3D animation, and so much more. I’m probably still leaving out a ton of titles. This evolution is one of the reasons I find marketing so exciting. There’s always something new to learn. Even if you’re a marketing generalist like me, your combination of skills and experiences is different from another marketing generalist. And even if they match, the depth of knowledge in each area will vary so much. Marketing is such an interesting field—it’s hands-on, impactful, and constantly evolving. Never a dull moment! So, let me know. Where did you start your marketing career, and what are you doing now?

Ideas for incorporation of your tech PR and marketing plans

Your first marketing hire should be a generalist. Someone who has done a bit of everything. Someone who will work closely with the founder and the people building the product to create a comprehensive marketing strategy. Someone who is comfortable with content, ads, search, and social. Someone who can see the big picture, analyze the competitive scenario and figure out what's the best way to position the product. You can hire specialists to scale later.

Product marketing isn't a career you typically study for. It's more of a 'squiggly' path that many of us find ourselves on after years of marketing experience. My journey started in public relations, working on brand stories. Then came agency life, juggling various brand projects. Later, I moved in-house, owning content marketing and developing personas. Each role taught me something new—from SEO and social media to email campaigns and product launches. I saw marketing from every angle, working with CEOs and teams across the board. But product marketing? That's where it all clicked. It's the perfect mix of strategy and hands-on work. I love piecing together the marketing puzzle, collaborating across teams, and digging into research. Whether I'm chatting with customers or analyzing competitors, using these insights to shape strategy is incredibly rewarding. What about you? How did you land on your current marketing role?

As a content creator and marketing strategist, one of the most rewarding aspects of my journey has been helping others find their voice and elevate their brands. Over the years, I’ve had the privilege of providing tips and strategies to both aspiring creators and business owners. Hearing creators tell me that my guidance helped them land their first brand deal or take their content to the next level is what fuels my passion. The same goes for business owners who’ve successfully launched campaigns that resonate with their audiences after our strategy sessions. It’s clear to me that impactful marketing requires more than just creativity—it requires strategy, intentionality, and knowing how to authentically connect with people. That’s what I love to bring to the table for creators and brands alike. With that said, I’m thrilled to expand my focus on marketing consulting! Whether you’re a brand in metro Atlanta or need remote support, I’d love to help you craft strategies that align with your goals and bring your vision to life. If you’re interested in working together, feel free to reach out. Let’s build something amazing together! 📩: social@therefluencecreatives.com #marketing #consultant #consulting #marketingconsultant

Digital marketer ho? Video banaideu na ta This is not me saying But, I saw an ad recently for a salon business, the ad was about hiring a digital marketing staff and the requirements was should create videos. Digital marketers are not content creators, they can be to build their personal brand or something but not this way. Some people are still not educated about digital marketing roles.

Taking on a position (as the entire department) doing Marketing and Public Relations for a digital brand has been an interesting challenge for my year. I've certainly experienced my fair share of learning moments and had a couple hard misses in my posts, however, throughout the journey I've hit countless milestones and impressed not only my colleagues but even myself. Taking a brand which had little social media presence, zero graphic design consistency, and no clear promotional direction, and achieving consistent and heavy growth had been an incredibly rewarding feeling. The most interesting aspect of the challenge: appealing to a uniquely diverse audience. The attached breakdown of demographic by-country is more varied than any other project I've worked on. I challenge you to think--how would you appeal to a truly international audience? Would it change your approach?

Many of us work in marketing and communications because we are drawn to the creative process. When I ran my marketing consultancy firm for 8 years, I used to look for people who had so much creative energy that, after working hours, they continued exercising their creativity through music or art. What's different about creating art and creating marketing is the number and complexity of stakeholders. Artists make things based on their vision and don't necessarily answer to anyone. Marketers, on the other hand, need a second skill set: developing a consensus around a vision and constantly negotiating the manifestation of that vision. This skill set requires diplomacy and an ability to create and get buy-in for clear processes that prevent every collective effort from devolving into something that is informed by everyone but satisfies no one. One rule I try to communicate to my internal stakeholders is that anyone can always ask for the work to be better. That doesn't mean we allow endless revisions or open vetos. What it does mean is that we can always talk openly about how we can improve things and achieve higher levels of quality. For this to work, those of us creating the assets have to remove our ego from the work as much as possible. In other words, we can't see the output as the reflection of our inner worth. Our work is like a photo: it captures a moment in time but is not a definitive all-telling reflection of who we are and what we are capable of. Ultimately, when we're open to hearing how our work can be better, we produce better work. And for those of us in love with the craft, there can be nothing better than producing better work. The information is always there; we have to create the context so that we can receive, process, and implement it.