Public Label’s Post

Black Friday is no longer a one-day event. Leading brands know strategic buildup captures consumer attention early and converts it at the right moment. 🛍️⏱️ In our Black Friday Brand Breakdown, we unpack how brands can analyze consumer search data and online market share to engage shoppers before the big day and drive conversions when it matters most. Get the full insights here: https://bit.ly/45pWCVu #BlackFriday #ConsumerTrends #MarketingStrategy

Black Friday is just 4 weeks away and brands are kicking off early (as early as yesterday!) to stay ahead of the competition 🛍️    In our latest blog, our Client Success Manger, Jasmine Bradshaw has shared 5 key strategies to boost visibility and maximise conversions in the run up to Black Friday and beyond. From feed optimisation to omnichannel targeting, we've got you covered with our top tips to make this Peak your best yet 🛒   🔗 Read our blog for the ultimate Peak checklist - https://lnkd.in/dFEi4MuU

𝗨𝗻𝗹𝗲𝗮𝘀𝗵 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗦𝗮𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝗶𝗴𝗻𝗮𝗴𝗲 𝗜𝗱𝗲𝗮𝘀! 🛒 Black Friday is a pivotal event for retailers, offering a prime opportunity to captivate shoppers and drive revenue. Leveraging the power of digital signage can elevate your campaigns and create an engaging in-store experience that maximizes conversions. Here are some effective content strategies to boost your Black Friday success: 🕒 Countdown Displays: Highlight limited-time offers with countdown timers to create a sense of urgency and excitement. 🔄 Dynamic Promotions: Rotate deals across different categories to keep content fresh and appeal to diverse shopper interests. ⚡ Scarcity Messaging: Use bold visuals and phrases like “Only a Few Left” or “Hurry, Sale Ending Soon!” to motivate immediate action. 🎨 Engaging Visuals: Incorporate vibrant colors, motion graphics, and striking headlines to grab attention and entice exploration. 🖱️ Interactive Features: Add touch-enabled elements like “Reveal Your Deal” or “Scratch to Unlock Savings” to boost engagement and make shopping fun. 📊 Real-Time Stock Updates: Keep shoppers informed with live inventory data to showcase fast-selling items and drive urgency. 📱 Social Media Integration: Share customer excitement by displaying live social media feeds, encouraging others to join in the Black Friday buzz. With tailored digital signage solutions, retailers can streamline content management, adapt promotions in real-time, and enhance customer interaction. Whether it’s showcasing deals, creating immersive visuals, or engaging through interactive displays, these strategies are designed to deliver exceptional results. 💡 Let’s work together to make your Black Friday campaign a success! Connect with us today to explore our range of digital signage solutions. #BlackFridaySales #RetailInnovation #DigitalSignage #CustomerEngagement #Ethniks

How TikTok Shop Achieved $130M GMV on Black Friday in the US! This Black Friday was nothing short of a breakthrough for TikTok Shop in the United States! On November 29, TikTok Shop hit an all-time high of $130 million in single-day GMV, a massive leap compared to its $33 million peak on Black Friday last year. What drove this incredible growth? During the November 13–29 promotion period, TikTok Shop saw exceptional performance across multiple categories. Here's a breakdown of the top five best-selling categories and their remarkable contributions: • Beauty Care: Leading the charge with $198 million GMV, with Tarte Cosmetics topping the charts at $9.98M in sales. • Women’s Wear & Lingerie: Generated an impressive $122 million GMV. • Mobile & Digital: Contributed a solid $71.07 million GMV. •Sports & Outdoor and Health Care also held their ground in the top five. This achievement highlights the explosive potential of social commerce on TikTok Shop, proving that its unique blend of engaging content and seamless shopping experiences can drive unprecedented growth for brands. 👉 Key takeaway: TikTok Shop is not just a trend; it's a game-changer for e-commerce. If you're looking to tap into this growing platform, now is the time to strategize! 💡 Let’s connect and explore how you can leverage TikTok’s dynamic ecosystem for your brand’s success. #TikTokShop #BlackFriday #Ecommerce #SocialCommerce #CaseStudy

Make a Marketing Buzz on Black Friday with Mobupps 🛍️💥  Every year, Black Friday — it’s a golden opportunity for brands to showcase creativity, precision, and strategy. To add expert insight, we asked Ori Gurevich, Mobupps Head of RTB Department, his thoughts about Black Friday: "Black Friday is a moment when brands can prove their agility. Creating an experience that resonates, leverages trends, and drives loyalty long after the weekend ends." Here’s how top campaigns stand out during this high-stakes weekend:   🔹 Personalized Offers 🔹 Omnichannel Strategy 🔹 Scarcity Tactics 🔹 Mobile Optimization 🔹 Creative Content This Black Friday, the competition is fierce, but the rewards are unparalleled. Ready to take your campaigns to the next level? 🚀  👉 Read our favorite Black Friday tactics below!  #BlackFriday #MarketingStrategy #Ecommerce #MobileAds #CreativityInAction #ExpertInsights

🚀 What to Expect from Programmatic Media for Black Friday 2024? 🚀 The world of programmatic media is getting sharper than ever! Here’s a look at the key trends already redefining the market – and set to make a real difference to your media strategy this Black Friday. 🤖 Artificial Intelligence (AI): Insights Worth Their Weight in Gold! Where AI used to just automate processes, it’s now nearly a personal advisor for campaigns, adjusting and optimising everything in real-time. Imagine a delivery campaign knowing that its peak is at 6 pm on Fridays and adjusting the bidding right at that hour. The results? Worth celebrating! 👀 Hyper-Segmentation: Speaking the Customer’s Language! For those audiences that don’t fit into broad categories, hyper-segmentation comes to the rescue! Let’s say it’s a skincare brand: rather than showing the same ad to everyone, the campaign reaches those who have already bought facial cleansers and offers moisturisers tailored to dry or oily skin types. It’s like a straightforward “chat” with the customer. #PersonalisedTargeting #CustomerJourney 📍 Geolocation: In the Right Place, at the Right Time! With the rise of mobile shopping, geolocation has become a key ally. How about a push notification offering 50% off coffee to those passing by the shop at 8 am? The result? More customers coming in to seize the opportunity – coffee guaranteed, and ROI optimised. ☕📲 #Geolocation #LocalMarketing 📺 CTV and DOOH: Beyond Online but with Digital Connectivity! Connected TV (CTV) and Digital Out-of-Home (DOOH) campaigns are booming, and there’s nothing like bringing your brand closer to the public – be it in their Instagram feed or on a city screen. Burger King did just that with CTV promotions, driving amazing engagement! #ProgrammaticAdvertising #Omnichannel #BlackFriday #Marketing2024 #Innovation #ArtificialIntelligence #DigitalAdvertising

Welcome to the Super Bowl of eCommerce! 🏆 November’s here, which means one thing: Black Friday is only 28 days away. For eCommerce brands, this isn’t just any sales event—it’s the event. This is where months of planning, strategy, and late nights come down to a four-week sprint. Are you ready? Here’s what savvy brands are focusing on right now to win BFCM: Supercharge Your Ads: Make every dollar count. Target your best-performing audiences with campaigns that shout urgency and value—this is the time to go big. Dig Into the Data: Last year’s sales trends, customer favorites, and high-performing ads are your secret weapons. Use them to plan offers and know exactly where to double down. Max Out Retargeting: Shoppers are browsing early, but many need a second nudge to hit “buy.” Keep your brand top of mind with retargeting that meets them on every scroll. Optimize Every Pixel: Load speed, mobile experience, easy checkout—smooth out any friction. With so many brands competing for attention, a flawless experience is everything. Level Up Customer Support: Prep your team for more inquiries than usual, and give customers a standout experience. They’ll remember you long after the sales end. This BFCM is the ultimate game-changer. Let’s make sure your brand shines brighter than ever. Ready to dominate? 🚀 #ecommerce #blackfriday #cybermonday #digitalmarketing #performanemarketing #amazonfba #amazonseller #shopify

It comes as no surprise that Black Friday sales in South Africa have grown by over 300% in the past five years. As we approach the busiest retail season of the year, with Black Friday, Cyber Monday, December holidays, and Back to School campaigns on the horizon, local brands are facing fierce competition from global giants with massive ad budgets. Daniel Levy, Co-Founder of ad and data-tech platform Flow, believes the answer to staying competitive lies in first-party data. By harnessing the power of data already at their fingertips, local retailers can target customers more precisely and get the most out of their marketing budget. Levy, alongside experts like Woolworths' Zack Nossel, reveals how brands can use data-driven insights to create hyper-targeted offers and boost sales in the weeks ahead. #Retail #RetailSales #RetailMarketing #BlackFriday #CyberMonday https://lnkd.in/eUFgSnxE

🚀 Turn Your Audience into Customers This Black Friday! 📱💬 Imagine your campaigns breaking through the noise, just like your audience jumping out of the screen. With the power of rich media channels like #RCS, #WhatsApp, #Viber, #Telegram, #Facebook Messenger, #Instagram, #Email and more, you can deliver an unforgettable shopping experience. Last year’s Black Friday was nothing short of amazing, and this year is shaping up to be even bigger! While SMS continues to dominate, rich media channels are taking engagement to the next level. Why RCS and Omnichannel Matter - RCS (Rich Communication Services): Deliver rich media content, from carousels and buttons to branded visuals, directly in your customers’ messaging app. - WhatsApp, Viber, Telegram: Leverage the platforms your audience uses daily for personalized, two-way communication. - Facebook Messenger and Instagram: Turn your campaigns into two-way conversations with your audience and turn them into your loyal customers. - Email: Perfect for delivering detailed promotions and driving multi-channel engagement. HORISEN Business Messenger is your ultimate omnichannel platform for managing campaigns and connecting with customers: - Seamless omnichannel campaign management - Rich media messaging for higher engagement - Two-way customer communication for real-time interactions - Boosted customer satisfaction through personalized and interactive experiences This Black Friday, ensure your campaigns are as dynamic as your customers. With HORISEN Business Messenger, you can: - Create engaging campaigns with interactive and branded content - Reach customers across all their favourite channels - Manage communication in one intuitive platform The results? Higher engagement, satisfied customers, and a Black Friday to remember! Are you ready to deliver a shopping experience like never before? Let’s make it happen! Contact our Business Messenger team for more information at https://lnkd.in/dzBfzh7C #HORISEN #SMS #RCS #RBM #SS7 #BlackFriday #CyberMonday ##OmnichannelMarketing #CustomerEngagement #MessagingTechnology

I'm a pretty seasoned marketer and I know firsthand that Q4 is make-or-break for ecommerce businesses. The holiday season is always a sprint, but this year, more than ever, brands are kicking things off early—some as soon as mid-October. Why the rush? It’s all about customer attention. Consumers are already being bombarded with promotions, gift guides, and countdowns from every angle. With Black Friday deals starting earlier each year, brands are stretching the shopping season to stay ahead. The goal: capture attention before wallets start closing amidst the holiday noise. So what are ecommerce businesses doing differently this year? ✅ Starting earlier campaigns: We’ve launched our holiday marketing well before Halloween to plant our flag in customers’ minds and get the jump on competitors. ✅ Focused messaging and storytelling: It’s not just about discounts; it’s about meeting customers where they are—whether they’re looking for thoughtful gifts, quick solutions, or memorable moments. ✅ Segmented campaigns: With rising customer acquisition costs, personalization is key. Brands are working smarter with tailored ads, emails, and landing pages that speak directly to niche audiences. ✅ Cross-channel integration: It’s not enough to show up in one place anymore. From paid ads to organic social, email, and influencer marketing, every channel must align to create seamless experiences and amplify our message. The challenge? Competing in a saturated market means balancing urgency with creativity. How do you stand out without being lost in the noise? At True Brands, we’ve been focused on building compelling, customer-first campaigns that resonate beyond discounts. The earlier we engage, the stronger those customer connections become—long before peak shopping days hit. As brands, we have a choice: jump in early and create momentum or wait and risk falling behind. In today’s ecommerce landscape, those who start strong are the ones who finish the season on top. I prefer to be on top. #ecommerce #digitalmarketing #holidaymarketing #ecommercebusiness #q4 #marketingstrategy #customerexperience #branding #TrueBrands #holidaycampaigns