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You may know that June is Pride Month, which is a time to celebrate and support the LGBTQ+ community. But, do you know how, and in what manner, a brand is able to support and advocate for the LGBTQ community? Why it matters 👇 🌈 Today’s LGBTQ+ consumers and their allies expect brands to walk-the-walk to capitalize on Pride for their business, which is why it's of the utmost importance for a brand to create authentic content, take action/a lead position and demonstrate a genuine commitment to cause. Brands that show support and actively celebrate individuality and advocate for the LGBTQ+ community know that it is important from a human rights and ethical standpoint. Representing the community also attracts and retains a diverse customer base and/or workforce, and impacts market expansion and potential partnering opportunities. They also know 👇 👉 LGBTQ+ consumers are most definitely aware of disingenuous or opportunistic marketing campaigns around Pride and aren't shy about calling that brand out on social media. 👉 57% of consumers around the world will buy or boycott a brand solely because of its position on a social issue. 👉 When a brand speaks out and belief-driven buyers agree with its position, 23% of consumers will pay at least a 25% premium; 48% will advocate for/defend a brand (and criticize its competitors); and 51% will stay loyal to that brand. 👉 Consumers expect brands to lead the movement for change and address critical problems. 👉 Millennials represent $2.45 trillion in spending power. They are 60% more likely to engage with brands that discuss social causes. Key Takeaway 👇 Brand campaigns that demonstrate social responsibility, drive equity, diversity and inclusivity through action, and celebrate the LGBTQ community continue to make a meaningful impact in people's lives while setting a high standard for other brands. #pridemonth #lgbtq #lovewins #loveislove #equality #inclusion #diversity Artwork by Steve Zimmer

💡 𝗟𝗚𝗕𝗧𝗤+ 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗰𝗮𝗻 𝗯𝗲 𝗮 𝗴𝗮𝗺𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗿 𝗳𝗼𝗿 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 🌈 Celebrating Pride Month each June honours the LGBTQ+ community and their significant contributions. However, for small businesses, embracing LGBTQ+ inclusiveness is not just a celebration—it’s a strategic business move that drives success. 𝗪𝗵𝘆 𝗶𝘀 𝗟𝗚𝗕𝗧𝗤+ 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗖𝗿𝘂𝗰𝗶𝗮𝗹 𝗳𝗼𝗿 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀? ✅ Attracting and Retaining Top Talent: Nearly 40% of jobseekers have declined offers due to perceived non-inclusiveness (McKinsey, 2020). ✅ Boosting Brand Loyalty: Consumers are twice as likely to buy from LGBTQ+ inclusive brands (Edelman Trust Barometer). ✅ Driving Innovation: Diverse teams bring unique perspectives, fuelling innovation and creativity. ✅ Enhancing Employee Well-being: When employees can be authentic at work, their productivity and mental health improve. ✅ Increasing Financial Performance: Inclusive companies enjoy higher profit margins and better cash flow (Open For Business Reports). 🌈 Discover the power of inclusiveness! To learn how LGBTQ+ inclusiveness can transform your small business and drive success, check out our latest article on creating an inclusive workplace. ➡ https://lnkd.in/dDVd4dki  #LGBTQPlus #BusinessGrowth #Smallbusiness #PrideMonth #Inclusion

How the industry can become more inclusive and diverse 📽 Ben Cicchetti and I discussed on the Programmatic Pulse, on a whole range of topics - the journey of InfoSum, reacting to rapid change, and most importantly inclusivity in the industry The media industry has a crucial role in representing LGBTQ+ people, both externally in advertising and internally as employers. Externally: 🔸 Media shapes perceptions and normalizes diversity. 🔸 Advertising must depict LGBTQ+ people authentically and inclusively. 🔸 The media around ads should also reflect this inclusivity. Internally: 🔹 Create a workplace where LGBTQ+ employees feel they belong. 🔹 Focus on hiring diverse talent and ensuring they can live their authentic selves at work. 🔹 Address comfort at industry events, as LGBTQ+ individuals often feel unwelcome. I'd love to hear your thoughts on how we can improve both hiring practices and event inclusivity in our industry? #hiring #events #lgbtq #inclusivity #diversity

In the creative industry (or any!), diversity isn’t just a trend—it’s the future. When Black and Brown women and LGBTQ+ leaders are at the helm, they bring a richness of perspective and depth that redefines what it means to build meaningful, impactful brands. It's something I personally lead with and open my clients' eyes to. 🌈✨ ✔️ Women-led and LGBTQ+-led teams bring empathy, resilience, and fresh perspectives that push boundaries and challenge the status quo. ✔️ Inclusive leadership isn’t just about representation; it’s about innovation. Teams led by diverse voices create brands that resonate with today’s audience in authentic ways. ✔️ Black and Brown women in leadership bring a vision grounded in culture, community, and connection—values that are increasingly essential in today’s market. ✔️ These leaders prioritize purpose-driven growth, crafting brands that speak to real people, with stories that connect and inspire. In a world where big agencies often stick to the same formula, creative businesses led by diverse women and LGBTQ+ individuals are breaking the mold, proving that representation isn’t just powerful—it’s essential. Ready to partner with a team that brings true authenticity, passion, and purpose to your brand? Build something unforgettable together with MAVE Tech + Creative. 🌟 #WomenInBusiness #LGBTQInLeadership #DiverseVoices #InclusiveCreativity #BrandingForChange #EmpoweredCreatives #WomenLed #AuthenticBranding

As we celebrate Pride Month, it’s important to recognize that every one of us is unique, and that all queer journeys look different. As a people organization, this is what keeps us motivated to support equality and foster an inclusive environment for everyone. At dentsu, we are proud to not only be able to provide a safe space for our LGBTQ+ employees, but also create business impact for our clients with inclusive marketing. We are excited to share with you an inspiring article by Walter Hassler, Chief Financial Officer dentsu Germany & DACH, in which he recounts his journey in creating PROUD, our LGBTQ+ network at dentsu DACH. Walter’s personal story reminds us of the importance of standing in solidarity with the LGBTQ+ community, and that it takes active steps for organizations and individuals alike to support equality and inclusion. Whether it’s through policy changes, employee resource groups, or simply fostering a culture of respect – Every action counts. 💪 Happy Pride Month! 🌈 #PrideMonth #DiversityAndInclusion #LGBTQ+ #Equality #Support #Inclusion Discover how Walter and PROUD are reshaping workplace dynamics and championing broader societal change in the article below:

Pride Month It is June again and it's essential to recognize and honor the progress made towards equality and inclusion, while also acknowledging the work that still needs to be done. This month is a reminder of the journey and battles that this community has pass through and to highlight the importance of diversity in all aspects of life. Diversity fosters innovation, creativity, and a broader range of perspectives, leading to better decision-making and problem-solving. According to a study by McKinsey & Company, companies with higher diversity are 35% more likely to have financial returns above their respective national industry medians. By commemorating Pride Month, we not only show our support for the LGBTQ+ community but also reinforce our commitment to creating a workplace where everyone can thrive, where everyone could bring their whole self to work. Let's continue to champion diversity and inclusion every day, ensuring that all voices are heard, and all individuals are seen. For having a more inclusive and freer of biases Future. What is going to be YOUR CONTRIBUTION? #PrideMonth #Diversity #Inclusion #Equality #LGBTQ #WorkplaceCulture #Innovation #EmployeeEngagement

Ending Pride Month with a reminder: let's go beyond rainbow logos. 🌈 Corporate leaders, align your actions with your vision and values. Authentic support for LGBTQ+ equity fosters a better workplace and drives long-term success. #PrideMonth #LGBTQ #InclusiveLeadership #DiversityandInclusion

We’re excited to announce that corporate nominations for the British LGBT Awards are now OPEN! For over 10 years, the British LGBT Awards have championed LGBTQ+ inclusion and recognition across industries. This is your chance to shine a light on the individuals, campaigns, and companies making a difference in the workplace. 📅 Key Dates: Corporate Nominations Close: 19th December 🏆 Corporate Categories: Corporate Ally – Recognising non-LGBTQ+ allies committed to promoting inclusion. Future Leader – Celebrating emerging LGBTQ+ leaders driving change in their organisations. Inclusive Company – Honouring companies that have embedded diversity and inclusion at their core. Inspirational Leader – Recognising LGBTQ+ senior leaders championing inclusion from the top. Inclusive Campaigner – For LGBTQ+ individuals going above and beyond for inclusion. Diversity Trailblazer – Highlighting exceptional work in the D&I or HR sectors. Network Group/ERG – Celebrating groups fostering inclusive environments with the support of senior leadership. Nominate now: https://bit.ly/3XRXMa0 Let’s keep pushing for genuine, sustainable change together! 💪 #NationalInclusionWeek #ImpactMatters #BritishLGBTAwards #LGBTQInclusion #InclusionMatters #DiversityAndInclusion #CorporateNomination #EqualityForAll #PridePurposeProgress #LGBTQCommunity

With Pride Month in full swing and companies running events, designing rainbow logos, and drafting messages to show support for the LGBTQ+ community, leaders may still question if this is enough. This month, CEOs are being urged to focus on meaningful actions that align with their vision and values. Prioritize the greater good, as what's beneficial for your coworkers, consumers, and company also supports the LGBTQ+ community. Successful CEOs recognize that profitability stems from forward-thinking. Ben & Jerry's, a top-selling brand, championed LGBTQ+ rights well before it became popular, illustrating the value of visionary leadership. And while the LGBTQ+ community is large, it also has significant purchasing power, amounting to $3.9 trillion globally, highlighting clear future opportunities. LGBTQ+ employees and consumers expect corporate leaders to act with integrity, regardless of profitability, popularity, or media coverage. Take decisive actions that reflect your values to build a better future for your employees, company, and the LGBTQ+ community. #PrideMonth #LGBTQ #Inclusion #CorporateResponsibility

As the spotlight shines on events like #MrGayWorldIndia, it serves as a poignant reminder of the importance of LGBTQ+ representation in all spheres of society, including corporate boardrooms. In today's fast-paced world, diversity isn't just a buzzword; it's a business imperative. Research consistently shows that companies with diverse leadership teams outperform their peers. Yet, the LGBTQ+ community remains underrepresented at the highest levels of corporate decision-making. It's time to bridge the gap and ensure that LGBTQ+ voices are heard in the boardroom. By embracing LGBTQ+ representation, companies can tap into a wealth of diverse perspectives, driving innovation, and fostering a culture of inclusivity. From inclusive hiring practices to mentorship programs, there are myriad ways for organizations to champion LGBTQ+ leadership and create pathways for success. Let's work together to break down barriers and build a future where LGBTQ+ individuals are not only accepted but also celebrated in corporate boardrooms worldwide. Together, we can create workplaces where everyone has the opportunity to thrive, regardless of sexual orientation or gender identity. #LGBTQRepresentation #InclusiveLeadership #CorporateDiversity