PUB Magazine’s Post

I told a friend I'm going to Paris. He gave me a TED Talk on what to do. He said things like this: "You must see the Musée de l'Orangerie." "You can't miss the Napoleon III Apartments at the Louvre." Providing recommendations can make people feel knowledgeable and helpful. They take pride in their familiarity with Paris and enjoy being seen as an expert or guide. The fly in the ointment? People won't trust your recommendation unless they feel understood first. I don't like museums. What I really wanted were suggestions that aligned with my interests. Things like: Strolling through the charming streets of Montmartre. Enjoying a picnic at the Jardin des Tuileries. Exploring the vibrant food markets. So, if you want to help someone with their "Paris plans," start by asking instead of telling. Like this: "What's motivating you to go to Paris?" "What else?" "What do you love to do?" "Do you like museums?" "No? How about shows?" "Are you into guided tours?" "Are you offended by nudity?" "Scale of 1-10 - how adventurous are you?" When people feel understood, they're more likely to trust what you recommend.

Mobility Grants Program / Testimony! Reminder; the deadline for host institutions to validate the applications for the 7th call for mobility grants before final evaluation by the steering committee is on the 15th of March. Maria Maya Ertl, Brand Manager for Schönbrunn Group, was able to spend a few days of professional exchange within multiple departments of the Château de Versailles. Thinking of changes within the cultural environment brought on by the COVID-19 pandemic and the economic crisis and how those affect palace visitors, Maria had this to say ➡ “In the cultural environment, where no ‚typical product’ but a service is being sold, the brand serves as a guide and creates emotions. Brand interaction should lead to a positive experience in which the customer expectations are not only met but also (ideally) exceeded.[…] Changes in people's lifestyles and the supply chain of businesses led to new phenomena and consumers began to examine products, services and brands from a new perspective. The brands on the one hand need to stay authentic and in alignment with their core values, but on the other hand they should be ‘fluid’ enough to be able to face this paradigm shift.” 🌎 Access further information on the website of the Network of European Royal Residences right here : https://lnkd.in/eTPwy3we #networking #career #development #grants #testimony #patrimoine #heritage

The call for 𝗺𝗼𝗿𝗲 𝘂𝗻𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻, less fragmentation and one umbrella organisation for all event professionals in our country is growing louder. This is an important learning from the quarterly sector survey we conducted last October, together with our research partner iVOX.   The 𝘀𝘂𝗿𝘃𝗲𝘆 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 reveal a number of concerns for our event sector, where we need to up our game. But despite these concerns, 81% of the event professionals consider Belgium an interesting country in which to do business and invest in the coming years. The ambitions for, possibilities of and hopes for a strong sector are already there, but what has often been lacking in the past is a distinct sense of community.   Uniting more does not only resonate in times of crisis. It is essential to strengthen 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 𝘀𝗲𝗰𝘁𝗼𝗿 and make working in our sector more attractive.   Read the research summary here: ▶ Dutch: https://lnkd.in/eQygvT7y ▶ French: https://lnkd.in/e9R5cZkg

57% of the Belgians visited one or more events in 2023. In 2024, 54% of the visitors plan to go to even more events than last year. 👍 The research also learns that 3 out of 4 Belgians are #proud of their events. 👎 However, 80% consider going to events by #publictransport often a hassle, which confirms the problem our industry is addressing for quite some time now. Read the summary of the research results of the first public survey Event Confederation conducted in 2024 in collaboration with research partner iVOX. ➡️ Dutch: https://lnkd.in/eC7YSP4S ➡️ French: https://lnkd.in/esSEAyJD

Tks for the shout out, The 30 Minute - University <3 https://lnkd.in/dFKGEnQh There are many messages in this message: i. Friend(s): A D said, "Great minds depend on their work. Mediocre minds depend on their network." Check out my work and decide if getting in touch with me is worth: www.jefersonlcocate.com/ ;-) ii. Ideally: it's mainly a matter of chemistry and openness in order to both words to (ideally) live harmoniously together, resource & responsibility wise, so that a collaborative situation turns beneficial to all parties involved and their respective initiatives iii. Reconcile: life, especially abroad, is about balance and reconcilement. It ain't easy - check out eg what Rafael Paes (re-)posted about language, just as one example of the daily challenges of living in another culture - one of the reasons to me to get closer to mine with my private initiative... - https://lnkd.in/dkpxS5sG - https://lnkd.in/d4eawXKK iv. Focus: I'm defo weighting more the strategy & relationship building part of the acc. mgmt. job rather than its PM tasks, which I can do sparing and supervision, but no weekly reports, if you know what I mean :-§ I hope that Ad Age's panorama has changed - https://lnkd.in/dicAdHAB - while I can certainly help the industry to change here - https://lnkd.in/dC3erwm6 Anyways, a long story for the part of my network that could get interested at my work and specially on me, looking frwd to hearing from you, tks, cheers! The Avail List ✌️

The philosopher Nietzsche once said: "Out of chaos comes a dancing star". Looking at this picture, some might think it's a mess, but that's actually how our creative process works. How do we organize an exhibition? It's about a collective of individuals exchanging ideas, drinking coffee, discussing details, drinking coffee again, imagining and drawing. At this point, someone gets a third cup of coffee, just to keep the energy up. 🙃 Sometimes we discuss a bit - because yes, we are passionate! - but it usually ends with beautiful inspiration and a lot of excitement. At PRIMA we love design and we are experts in creating atmosphere: the exhibition is our stage, our place to shine. To involve the audience, to enchant people, to give shape to something unique - just like you hoteliers do with your guests. This year's creative concept will be breathtaking. As always, we will take our enthusiasm all over Italy and try to share our spirit with you: follow our journey and let us inspire you. #PRIMAxYou #WeCraftVisions #TheHospitalityExperience

🎭🌟 Fandoms: The Heartbeat of Brazilian Culture If you’re not familiar with Fernanda Torres, it’s time to change that. This Brazilian icon has not only earned a more than well-deserved Oscar nomination but also lit up social media in a way only Brazil can do. While global stars like Jennifer Lopez and Demi Moore generate impressive engagement online, Fernanda’s fandom achieved something extraordinary — millions of likes (2.5M) and hundreds of thousands of comments (716k) on an Oscar Instagram post. What’s happening here? It’s the power of fandoms. These aren’t just groups of fans; they’re communities fueled by passion, loyalty, and a love so deep it creates cultural movements. In Brazil, fandoms go beyond casual admiration. They transform Carnival into a force of nature, they wait for their idols at the airport and camp in front of their hotels and at stadiums for days and now, dominate digital spaces. They create massive campaigns on social media to demand awards for their favorite stars or even organize fundraisers to help idols achieve career milestones. It’s a reflection of how Brazilians embrace culture—not passively, but wholeheartedly. Seeing Fernanda Torres celebrated this way is a joy, and as a fellow Brazilian and part of the creative industry, I couldn’t be prouder. Even if she doesn’t take home the Oscar (though we’re all rooting for her!), Fernanda has already won something far more valuable — the undying love and admiration of an entire country and the exposure of her figure as a big Brazilian star that she is. To my non-Brazilian friends: take a moment to discover Fernanda Torres’ incredible body of work. She’s not just an actress; she’s a living testament to the strength of Brazilian artistry. And to Fernanda: you’ll forever shine in the Hall of Fame of Brazil’s greatest stars. ✨ We don’t just admire. We feel. #fernandatorres #brazil #fandomculture #fandom #artists #brazilianartists #oscars2024 #popculture #culturalpower #digitalengagement #brazilianpride #artandcommunity #art #artisticindustry #artsindustry

Happy International Men's Day mere laundo! Disclaimer These are just views and opinions, the content producer has no intention of harming any image whether public or private of any individual, group, class, community. These are just for informational purposes only and the content used is readily available on public platforms and the producer has not disclosed any private information of the said party, neither does it intends to do so. #mensday #happyinternationalmensday #mensuffertoo #letscelebratementoo #menareimportanttoo #chalopucho

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