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The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity.   Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign.   These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here:   https://lnkd.in/d2EKiCag   #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue

I'm pleased to share that I have successfully completed The Open House training program with M&C Saatchi Group. This comprehensive 8-week program included 8 hours of professional online sessions, providing valuable insights and skills development in advertising. One major takeaway for me was learning about "Brutal Simplicity of Thought." As Lord [Maurice] Saatchi put it, this "world-changing" way of thinking invokes "a strong preference to get to the point." By stripping away the "waffle, vagueness, platitudes and flimflam," complex and simple ideas can be communicated in even simpler ways, eliminating confusion and ensuring desired impact. A classic example being the music note—addressing the challenge of capturing sound, beauty, emotion, and the essence of music in a universal symbol created from a line and a shape. This symbol encapsulates any genre, from grime, blues, and rock to classical and techno, all within a single visual system. Much appreciation to the teams at M&C Saatchi Group & M&C Saatchi UK for their time and for sharing their knowledge and insights on the ever-changing world of advertising. __ #openhouse #mandcsaatchi #certificate #advertising #uk #learning #brutalsimplicityofthought

Top Tips for #Cannes? Look no further. Our CSO Mel Arrow gives MoreAboutAdvertising the run down of what campaigns she believes will bag some Lions in just a few weeks time. "No article about Cannes 2024 would be complete without saying the word ‘humour’ as quickly as possible, and it only took me thirteen words, so arguably, I should win something for that. With the introduction of a new humour category, the world’s most prestigious advertising awards appear to be encouraging the industry out of its purpose-filled era (and boy has it been a long one…) and into a lighter chapter. Our chortle era, if you will. With that said, however, it’s probably quite telling that only one of my picks is funny. There’s been a lot of humour talk, and not a lot of funny trousers. The others do, at least, still shun purpose. They’re bold, single-minded, iconic and unapologetically branded. C’est simple. In fact, it’s so simple, I feel almost exactly the same way about them all.." Read the full article here: https://lnkd.in/e_jtriS9 #TruthWellTold #McCanners McCann Worldgroup Cannes Lions International Festival of Creativity

Hey guys, it's one of my favourite times of the year. It's Cannes Lions International Festival of Creativity Week(June 17-25)! The most anticipated time (With the Super Bowl ads in close second) for creatives and advertising folks worldwide. If you are one of the unlucky people that won't be in France, then get ready to be peppered with loads of unmissable events. From speeches, masterclasses from idols you will never meet, to awards you only dream of winning, and after parties that are better than most wedding ceremonies, you will be missing them all. #fact. Don't blame yourself, it may not be totally your fault. Maybe, you did some great work but your agency was too broke or stingy to submit your entry. Maybe they did and you didn't make the shortlist #Sorry, better luck next time. But if you didn't do any great work, I am sure you have accepted your faith in enjoying every moment via the Cannes Lions International Festival of Creativity page on this app. Just like people drool over other people's lives on the gram, you too can live vicariously through the Cannes Lions International Festival of Creativity page. How do I know this? I know, because I attended the festival last year via my LinkedIn page and I intend on doing it again this year because going to Cannes is cost! It's not child's play when you are paying over an average of 5,000 Euros just for tickets to the festival. Let's even say I’m on a diet and intend to fast for a week, we haven’t bought flight tickets or booked hotel rooms! #Itiswell Truth is, attending and winning @ Cannes Lions International Festival of Creativity is one of the top ranking things on my bucket list and I intend on making that happen one day but until then, I have mounted my bed on the streets of LinkedIn because I'm not missing a beat. So to everyone attending, please share pictures, recordings and everything shareable for us humble kids. Good luck to everyone, every agency shortlisted and cheers to a great week. P.S. Since you guys have no plans of attending Cannes this year(not like you can if you wanted to 😜) , you may as well click the link https://lnkd.in/dRzGPcrb and hop over to Advertising Anonymous Podcast and listen to some Cannes winning guest over there😎. Cheers

THE ROAD TO CANNES 2025 While Cannes 2024 has just been wrapped up, it is important to note that creatives and agencies have begun their journey to the next Cannes. In this weekly series, we will shed a spotlight on the different Cannes winning campaigns that have truly stood out to us. Erase Valentine’s Day- Mondelēz International x Ogilvy While half the world celebrates Valentines day with a smile, there is a large portion who steer in the opposite direction. And 𝐂𝐚𝐝𝐛𝐮𝐫𝐲 5-𝐬𝐭𝐚𝐫, year after year has been there for the people who are anti-Valentines Day. Whether it was by creating a “𝐌𝐮𝐬𝐡 𝐃𝐞𝐭𝐞𝐜𝐭𝐨𝐫” that warns you of oncoming cringe or the 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐚𝐥𝐢𝐛𝐢 where they took over an island and created it as the perfect alibi. Now 5-𝐬𝐭𝐚𝐫 has gone a step above and just, you know, casually, erase Valentines Day as a whole. With the help of Nambi Narayanan, a “Legendary Space Scientist”, came up with a concept in which a ship would travel against time (sorry, science is a little hard to explain in a single post) and essentially for the three people on the ship, Valentine’s day would never have existed. And all they have done is eat 5-star, and do nothing. A massive salute to the team at Ogilvy Mumbai for reiterating how important it is to keep things light and fun with a campaign and how that can resonate with all the single folks. A meta idea brought to reality. Just wow. Shoutout to Harshad Rajadhyaksha | sukesh nayak | Kainaz Karmakar ! Karunasagar Sridharan | Krishnakant Mishra | Prem Narayan | Nitin Saini | Sidharth Singh 🚀 Thank you for upping the fun in advertising to a whole new level. Cannot wait for you concoct the next Valentines day. Tell us your thoughts on this campaign in the comments and gear up for the next Cannes winner next week.

Only 6 days left... Improve your standing among colleagues and with your bosses! Enter your fantastic spots now! #lastchance #hurryup #takeyourchance #beawinner #letscelebrate #bestcampaign #sports #funniestvideo #besteditor #bestcamera #movingimages #video #tv #marketing #tvmarketing #promotion #design

This year at Cannes, two interns walked home with a Gold Lion for a humorous take on constipation, which included what they described as a ‘silly poop joke.’ Despite its seemingly light-hearted approach, the campaign successfully combined creativity with effective messaging, capturing the attention of both the jury and industry professionals at Cannes Lions. Rag Brahmbhatt | Nidhi Shah Follow the link in the comments to know more! #advertising #marketing #canneslions

I recently finished reviewing 50+ UK Young Cannes Lions International Festival of Creativity entries and here's what stood out: Cannes Lions Judging Takeaways: Fresh Perspectives from Young Talent ➡️ Big agencies: While consistent in their "frameworks", some larger network entries felt a bit...uninspired and robotic. ➡️ Junior Power: The freshest approaches often came from the most junior roles. This made me especially happy! ➡️ Brand Brilliance: There's some serious talent on the brand side – are they being utilised fully in-house? ➡️ The Extra Mile Matters: The 12/10 effort entries SHINE. Don't be afraid to go above and beyond it really makes a difference. ➡️ Uniqueness is Rare: Truly unique ideas are gold, but don't come easy. There were a few entries with almost identical ideas. ➡️ Keep it Clean: Ditch the word clutter. Killer decks are concise and impactful. ✂️ ➡️ The Dream Team: Strong copywriting paired with exceptional creativity is a winning formula. ✨ Very grateful to have had the opportunity to take a look behind the curtains as a judge and very excited to meet some of the fresh talent at Cannes in June with the Spin team. #CannesLions #YoungLions #Advertising #Creativity

A little bit late to the party but back in October I successfully completed M&C Saatchi Group Open House 2024! 🥳 The eight-week journey consisted of modules to improve my professional development across so many different areas: 🔶 Welcome Panel 🔶 Data & Insights 🔶 Brand, Experience & Innovation 🔶 Creative Advertising 🔶 Talent & Passion Marketing 🔶 Media & PR 🔶 Advertising Can Change the World 🔶 How to Get a Job (in Advertising) It was great to be part of a course that can only improve my skills and knowledge and enable me to use them in real situations!

Advertising: The Magic of Mindshare #PaintYourImagination this Ganesh Chaturthi! The LinkedIn post effectively highlights the creative elements of Berger Paints' Ganesh Chaturthi ad campaign. By emphasizing the vibrant colors, imagery, and symbolism used, the post successfully conveys how the ad captures the essence of the festival. The post also connects the ad's theme of creativity to the spirit of Ganesh Chaturthi, inviting the audience to celebrate with similar enthusiasm. This alignment reinforces the brand's association with positivity, innovation, and the removal of obstacles, echoing the ideals associated with Lord Ganesha. Beyond its commercial intent, the post serves as a meaningful tribute to the festival and its significance. It encourages viewers to embrace creativity and optimism, two qualities that are essential for overcoming life's challenges. Wishing everyone a very Happy Ganesh Chaturthi! May Lord Ganesh's blessings guide you on your path, and may you find inspiration and creativity in all your endeavors. 🐘🙏 #GaneshChaturthi #HappyVinayakaChaturthi #CreativityInEveryStroke #BergerPaints #FestiveVibes #MarketingMagic #BrandStorytelling #EmotionalMarketing #CulturalRelevance #SocialImpact