Pufferfish’s Post

What can traditional manufacturers do to stay ahead of trends while staying true to their roots? 🤔💡 In today's market, do you think it's becoming more challenging for traditional food manufacturers to stay relevant and compete with more innovative brands? 💭 Walker's Shortbread Inc., a family business since 1898, is setting the way for traditional manufacturers with a brilliant 12% growth in sales thanks to their new brand identity. It's great to see this iconic treat continuing to thrive 🌍🍪, whether paired with tea or enjoyed on its own. (Full article link in the comments) #walkersshortbread #shortbread #innovation #traditionvsinnovation #teatime #scottishfood #branding #familybusiness #fmcg #heritagebrands #foodmanufacturing

🍹 How are non-alcoholic brands rethinking innovation without creating entirely new product lines? Spindrift and others are leveraging creative approaches to tap into the rapidly evolving mocktail space. Discover the strategies shaping this shift. https://lnkd.in/gkQ4Af-Q #NonAlcoholic #BeverageTrends #Mocktails #Innovation #FoodAndBeverage

Lots of business leaders use sports analogies when talking about business. What if your team's two minute drill is to "circle back" the next time the teams meet? Insanity. Who's committed? Let's go full gas!!! Repost and start a movement to have meaningful conversations that set up 2025 for success instead of treading water. #circleback Illustration by tommysiegel on Threads. #FoodserviceMarketing #FoodIndustry #DigitalMarketing #MarketingInsights #GenerateLeads #foodservice #foodserviceindustry #restaurantindustry #fooddistributor #foodmanufacturing #foodmanufacturer #foodmanufacturers #foodmarketing #foodservicedistributor #b2bfood #wholesalefood

Make sure to sign up and dive into the "Monthly Dish" from Craveworthy Brands to read the latest buzz in the restaurant industry! Our June newsletter serves up fast casual dining thought leadership with Gregg Majewski on our Room for Seconds Podcast to craveable press highlights like Dirty Dough being chosen to compete in Nation's Restaurant News "Dessert Showdown" and much more. Don't forget to also test your *Craveworthy* knowledge with our trivia for a chance to snag some delicious prizes. Sign up on our blog below to receive news straight to your inbox every month! #Restaurants #FoodNews #Newsletter #Leadership #Entrepreneurship #Foodies #FoodFranchises

When it comes to scaling food brands in retail, simplicity is key. Here are the top three fundamental factors for selling success: - Stay Persistent. - Use Data. - Build Trusting Relationships. Hire the best in the business and have a clear and consistent approach that incorporates all three elements. Without this focus, you may be missing the mark. For those starting new brands, or looking to sell a young brand. Ask yourself, will this brand/product be loved for years to come? #FoodIndustry #RetailSuccess #ScalingTips #OnceUponaFarm #grocery #cpg

Our CEO, Helge H. Sparsoe, recently sat down with Stephen Wynne-Jones at ESM - European Supermarket Magazine for an insightful interview. During the conversation, they discussed a range of topics, including the biggest challenges faced over the past four years, Fyffes vision of 'Shaping Wellbeing for the World, and our commitment to sustainability and human rights in our supply chain. The interview also covered Fyffes engagement with retailers, supply chain improvements, and the findings from our recent international consumer survey. You can read the full interview here and learn more about our initiatives and how we are shaping a healthier and more sustainable future for our communities and the planet. #sustainablefuture #humanrights #consumerinsights https://lnkd.in/eqcRqgJ8

Are you an emerging food brand trying to make your mark in retail? 🛒 We’ve learned some key insights that can help you grow sustainably:   **Smart Pricing for Long-Term Success**: Understanding how to price your product for both retailers and consumers is crucial for maintaining profit margins and building trust. **Effective Distribution**: The right strategy for getting your product on shelves can make all the difference in reaching your target audience. **Engaging Directly with Customers**: There’s no better way to build a loyal customer base than by creating memorable, personal experiences with your brand. Let Mariano Events help you take your brand to the next level and grow steadily in the market!" 🚀 #CPG #BrandBuilding #Marketing #BusinessGrowth #Marianoevents #Instoredemo #Wegmans  #Sproutsfarmersmarket #Bristolfarms #Townandcountry #Grocery #Sampling

Sauer Brands to be acquired by private equity company Advent International. Sauer Brands includes Duke’s Mayo, Mateo’s Gourmet Salsa, and Kernel Season's (seasoning for popcorn). https://lnkd.in/esvP36e9

Sauer Brands to be acquired by private equity company Advent International. Sauer Brands includes Duke’s Mayo, Mateo’s Gourmet Salsa, and Kernel Season's (seasoning for popcorn). https://lnkd.in/eWKha4iV

Made a list. Checked it twice. Had a beer. Just another Brand Federation Beer and Brands end-of-year Naughty and Nice list. Check out the video below and let us know what you think! Happy holidays! Kelly O'Keefe #brandstrategy #marketingstrategy #branding #marketing #beerandbrands