Recently, I had the pleasure of joining Robin Stonesifer, CMP, PRC, Director of Events at PitchForce, and Brandon Bendes, Co-Founder and CEO of Woven Orthopedic Technologies, LLC, to discuss impactful communication strategies for small-cap bio and med tech companies. The event was hosted by PitchForce, which gives new ventures looking for Seed or Series A funding a platform to pitch to esteemed VCs and Angel Investors. A couple of highlights follow: Dispelling Myths Harming Pre-Commercial Companies’ Ability to Reach Full Potential: Whether it’s assuming there won’t be media interest or perceiving there are far too many stakeholders to engage with minimal resources, it’s about finding that moment and building upon it, rather than chasing every opportunity. 3-Point Blueprint for Credibility: We explored thoughtful and intentional steps to build a media and online presence in as little as three months, while garnering additional respect from employees, the Board, and medical thought leaders. One example I shared was how a biotech CEO with only 25 employees secured an interview with a top business news channel by leveraging a pivotal moment at a major medical venue. This conversation reinforced the idea that communication is not a luxury—it's a necessity, no matter your company’s size. Start with a strong narrative, focus on key moments, and leverage the right platforms to engage your audience. Looking forward to continuing this conversation as we work to help more early stage bio- and med-tech companies build their presence and credibility! #Biotech #MedTech #CommunicationStrategy #StakeholderEngagement #StartupSuccess #LifeSciences #LinkedInMarketing #EnterpriseNarrative https://lnkd.in/eNKwEBtN
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