Purdue Memorial Union’s Post

Here at Firestone Walker, beer isn’t just what we make. It’s who we are. And behind every pint is the dynamic partnership of David Walker, "The Lion" and our co-founder, and Matt Brynildson, our brewmaster. Together, they’ve built a brewery on a strong foundation of quality, innovation, and community. In Born To Brew, a long-form conversation between David and Matt, they share the principles that shape our craft. Standards such as quality above all else, and how we make every one of our beers with an unrelenting commitment to excellence. As Matt puts it, brewing is where art meets science, and balance is everything. The Lion and The Brewmaster's partnership is also proof that our brewery’s creativity thrives in collaboration. Great beer doesn’t happen in isolation. An entrepreneurial foresight complements brewing expertise, creating a dynamic that fuels creativity and problem-solving. And It’s this synergy that has driven our innovations here at Firestone Walker. But, most of all, David and Matt stress the need to never lose sight of what you started and to stay true to your roots. Beer is about connection, between people, ideas, and experiences. As David says, “In the beginning, there was bread, and there was also beer. Bread kept us healthy and beer brought us together.” You can hear more about crafting something meaningful by watching Born To Brew in full on our official YouTube page: https://lnkd.in/grvpKrdw

🏆 Graza always nails their branding and exemplifies what it means to be a market disruptor - all by actually listening to their customers. They gave a common, boring product a makeover with more functional packaging, fun & "aesthetic" branding and focused on how their product was "not like the others". 🍻 When customers gave feedback that the (while beloved) plastic packaging wasn't as sustainable as competitors' glass bottles - they issued a near perfect response: sell refills in beer cans(?!). ♻ It's quirky, it starts a conversation, it addresses sustainability concerns, and it's instantly recognizable thanks to their branding and killer influencer strategy. I'd even dare to say that seeing a bottle/can in a friends' kitchen could now be seen as an "IYKYK" status symbol that people can bond over. All this to say - I'll be going to the store very soon to try it out. An olive oil rant wasn't on my bingo card for this year but here we are 😂 My Brand Management & Marketing degree is showing... #FTM #marketinggenius #brandloyalty #graza #cooking #RCG

As marketers, we know that generating stories about our brands can be challenging. But what if your brand became THE STORY? That's exactly what happened to Athletic Brewing Co., the #1 NA Beer brand in the U.S. As interest in mindful drinking becomes more mainstream, Athletic Brewing Co. has transformed so many people's lives. And it's a story that we're extremely proud to help tell. Check out this video to see what we mean. #AthleticBrewingCo #MindfulDrinking #NAbeer #brandstory

Come learn how ahatis will help your brewery find effective ways to implement technology solutions and solve real business problems. Everyone wants to do that, right?

This was the very first box of Hocus Drinks sold in Fortnum & Mason back in 2021. The first limited edition batch was just 200 boxes This beautiful product in that box is called Hocus everything . It’s actually 7 different premium spirits that can create 7 premium Spirits at 40% ABV and 7 alcohol free spirits at the same time. (Since 3021 we have produced the best authentic low alcohol spirits on the planet bar none). That’s pretty incredible for such a small team hear at Hocus Drinks to achieve. We was actually 3 years ahead of the curve at the time. I am asked to explain what we do here at hocus and now that elevator pitch is down to a few words:- “At Hocus Drinks we are changing the very core and concept of what is a beverage in the 21st Century” ✅ 40% less production costs ✅ 99% less CO2!and weight so ECO! ✅ huge margins for all Collab partners ✅ any soft/spirit brand can work with us. ✅ products launched in 6 days globally. Any beverage brands struggling with increase raw materials, production, shipping, storage costs get in touch we can take your pain away and help the environment. #ontrade #oftrade #ecofriendly #spiritsindustry #beverageindustry Since the we have had amazing support.

Next week, we’re headed to the Craft Brewers Conference in Las Vegas, Nevada.  Will we see you there? #CBC is always one of our favorite events to connect with customers and hear from beverage innovators and thought leaders throughout the space.    In booth #1714, we’ll be focused on engaging in conversations surrounding can packaging – whether that’s how to can your drinks efficiently and save on time and labor, how to leverage can technology to better preserve product freshness, or how to lower your overall packaging costs. On-site, we’ll be showcasing innovative canning machines that are able to meet the needs of breweries of any size and brands producing more than just beer. It’s the perfect chance to get up close and personal with our machines so you can figure out which one is right for your brand(s). All while being able to engage directly with our engineers, sales, and customer support teams. What can you expect? - Our brand new, powerhouse AT-6 which cans at up to 60 cans per minute.   - Our newly updated AT-1 which empowers even the smallest brewers to package their own products. - If flexibility is key, our CP-4 machine takes the complication out of counterpressure filling so you can package multiple beverage types without needing to be a canning expert. - A first-hand look at #aTULC can packaging and the chance to learn more about how this new type of beverage can is best suited for brands producing more than just beer – products with high sodium content, high acidity, sulfites, and/or cannabinoids. If reading that just created more questions than answers, no worries. We will have experts standing by at the booth to talk you through the details of each of our products so can figure out exactly what suits your needs. We’re excited to get on the road to Las Vegas soon, please add us to your planner, and make sure to stop by and see us at CBC in booth #1714. Click the link in the comments to add us to your show planner or drop a question and we can begin the conversation now. #craftbrewersconference #aluminumcans #canningmachines #craftbeverage #CPG #RTD

Sailing Through Flavor: The Tale of Rum Raisin Oatmeal Cookies https://bit.ly/46wRkX7

Sailing Through Flavor: The Tale of Rum Raisin Oatmeal Cookies https://bit.ly/46wRkX7

Exciting news for all foodies! Check out the latest lineup of new foods coming to the Minnesota State Fair in 2024. Which one are you most excited to try? 🍔🍦 #betsyferguson #realtor #superagent #buyahouse #sellmyhouse #edinarealty #mnstatefair #statefairfoods

Sailing Through Flavor: The Tale of Rum Raisin Oatmeal Cookies https://bit.ly/46wRkX7