Pure Communications Group’s Post

Checking in from Canva HQ! 🤩 Thank you Canva x Wondercraft for hosting our Marketing Coordinator Debora Sepetkova at this insightful panel discussion. We love being wherever innovation meets creativity and this event was definitely the place to be.✨ Hearing from WPP’s Daniel Hulme about the technical aspects of using Gen AI to push the boundaries of creativity, producing relatable content, and crossing the uncanny valley was brilliantly paired with Romy Miller of Knoops’ practical perspective on selecting strategic agency partners who fit technology to the desired brand experiences at an accessible scale. This is a key point we at Pure always emphasise to our clients: Think about your strategy first and match the technology to your strategic targets! A quote we are taking away: “Generative AI is like an intoxicated graduate. In a few months, it will be a PHD student, and, one day, a professor.” - Daniel Hulme 👏 If you’d like to chat about the way we use AI to produce content for our clients’ corporate experiences, drop us a message. #Canva #Wondercraft #GenAI #CorporateEvents

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Thanks for coming along, Debora! We're glad you enjoyed it as much as we did 🤗

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