Puresport’s Post

For our Puresport Black Friday campaign, we accidentally gifted 500 creators an empty box 🫠🤦 Accounting for up to 10% of a brands annual revenue, Black Friday has become the biggest shopping period of the year, and influencers play a huge role-72% of shoppers have made a purchase after seeing a recommendation from an influencer. This year, we decided to flip the script. While the market giants spend millions gifting influencers products to promote, we chose to gift them something slightly different… An empty box. Well, not quite empty. We included a note, and pre-paid shipping label, asking influencers to fill the ‘gift it back’ box with what they had in excess; the over gifted, unused, or extra items they received, and send them back to us. We have partnered with Greenhouse Sports, a charity that uses the power of sport and mentoring to transform young lives within schools in disadvantaged communities. To support their mission, we’re hosting a Run Club on the 30th November, to hand deliver the boxes to those that need them most. We are also donating £10,000 directly to Greenhouse, allowing them to put on up to 200 sports sessions for the kids they support. Revenue wise, she’s risky, but reality wise, how good!