PURETi Europe reposted this
So proud to see this idea coming to life, we created the first ever OOH mural for ASICS EMEA Sportstyle, in London! 🎨 🤩 "Since our founding in 1949, ASICS purpose has been to help people achieve a Sound Mind in a Sound Body. In order to do so, we need a Sound Earth to run on". 🌱 ASICS are taking a step further in their sustainability journey, aiming to achieve net-zero emissions by 2050. Partnering with STUDIO HAGEL and Fast Feet Grinded, they designed and produced the NEOCURVE™, their first sportstyle shoe made of recycled products. Working on this campaign brief, we aligned with ASICS' sustainability goals to create something that stood out while staying eco-friendly. The result? A stunning mural that does more than turning heads - it also purifies the air. Indeed, it was painted with ReactivAir, a pollution-eating specialty coating powered by PURETi Europe. Sustainability meets creativity — this campaign checks all the boxes! 🤝 Big shoutout to all the team who made this happen – excited for upcoming 2025 projects! 🔥 Mathilde Dalibard, Julha Paiva, Dolunay Yigit, Almeri Solomon (Pelser), Marie Schu, Jeffrey Ahles.
Our ASICS Team created the first ever OOH mural for ASICS Sportstyle! 👟 ASICS are taking a step further in their sustainability journey, this is why we aligned with our client’s goals to create something that stood out for their new NEOCURVE™ campaign while staying eco-friendly. The result? A stunning mural that does more than turning heads - it purifies the air! This isn’t just any mural. It’s painted with ReactivAir, a pollution-eating specialty coating powered by Pureti. This groundbreaking technology improves air quality and keeps surfaces cleaner for longer, making it a perfect fit for ASICS' commitment to more recyled materials and reduced emissions. So, how does it work? When sunlight hits the ReactivAir coating, it uses naturally occurring minerals to trigger reactions that break down harmful pollutants and odors in the air, such as volatile organic compounds and nitrous oxides (smog). This eco-friendly process purifies the air using energy from natural sunlight and transforms humidity and oxygen into powerful cleaning agents. Sustainability meets creativity — this campaign checks all the boxes! ✅
This initiative beautifully blends art and sustainability. Kudos to the team
Global Media Account Executive | ASICS @ Publicis
2wnot total rubbish - NEOCURVE™ definitely made us proud 🤍