Purple Story (The Home of Operational Excellence)’s Post

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𝗧𝗵𝗲 𝗛𝗮𝗿𝘀𝗵 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗼𝗳 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 Let's talk about a truth I recently discovered: 90% of property investors on LinkedIn are struggling to find success 😫. Here's why: -𝗙𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗿𝗼𝘄𝗱: Many open profiles simply because others do, without a clear strategy. -𝗟𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗮𝘇𝗲: They lack the knowledge to navigate LinkedIn and find ideal clients. -𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗠𝗶𝘀𝗵𝗮𝗽𝘀: Confused about outreach, they send generic messages that repel potential investors. -𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗿𝗼𝗻𝗴 𝗖𝗿𝗼𝘄𝗱: Weak profiles and messaging attract unsuitable clients. -𝗗𝗲𝘀𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗙𝗮𝘀𝘁 𝗪𝗶𝗻𝘀: The urgent need for funds can lead to short-sighted strategies. "𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿, 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗻 𝗮𝗻𝘆 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗲𝘅𝗽𝗲𝗿𝘁𝘀." During my consultations, property investment professionals are often surprised by the power of LinkedIn leveraged correctly. 𝗜𝘁'𝘀 𝗻𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 "𝗺𝗶𝗹𝗸𝗶𝗻𝗴" 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻, 𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗶𝘁𝘀 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹. 📌 The Good News: 𝗠𝘆 𝗨𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝗗𝗜𝗬 𝗖𝗼𝘂𝗿𝘀𝗲! (Coming Soon) Based on my experience helping over 200 clients, I've noticed a common thread – financial struggle. That's why I'm excited to announce a DIY course specifically designed for property investors! 𝗧𝗵𝗶𝘀 𝗰𝗼𝘂𝗿𝘀𝗲 𝘄𝗶𝗹𝗹 𝗲𝗺𝗽𝗼𝘄𝗲𝗿 𝗬𝗢𝗨 𝘁𝗼: 🎯Find high-quality investors on LinkedIn. 🎯 Craft compelling messages that convert. 🎯 Build a strong profile that attracts ideal clients. Stay glued to my timeline for more details! I believe this course will be a game-changer for property investors facing these challenges. Talk soon, Cyprian Sunday 𝗣.𝗦. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗼𝗳 𝗬𝗢𝗨𝗥 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝘄𝗶𝘁𝗵 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻? 𝗦𝗵𝗮𝗿𝗲 𝘁𝗵𝗲𝗺 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!

Leyla Kunimoto published a great piece on our newsletter, Accredited Investor Insights. This topic is more important than ever amid the drastic increase and subsequent plateau of interest rates over the last couple of years. Deceptive marketing and fancy slide decks can impress less experienced passive investors yet sometimes hide the real story behind the total return metrics summarized by sponsors. It can be a tale of two stories: 1. the story implied by the total return metrics AND 2. the true story under the surface This is worth a read - and there is more where this came from!

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Have you been paying attention to who is commenting on your posts? Are your comments filled with your investors and potential investors? Are they mostly other capital raisers or operators in the industry? A mix of both? It's important to take note of this every once in a while and analyze why. Why are these people commenting on my post? People comment on posts because they have something to say about it. 𝗧𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗼𝗽𝗶𝗻𝗶𝗼𝗻. If your content is speaking to potential investors, potential investors should be commenting. If your content is speaking to other capital raisers, capital raisers should be commenting. So look back on your posts, what type of people are engaging? Are you creating content that is attracting the 𝗿𝗶𝗴𝗵𝘁 type of people to comment?

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💡 I recently came across an insightful article in IR Magazine that I found incredibly beneficial. It explores the importance of precise, strategic targeting for small-cap companies in today’s economic landscape. With the challenges small caps face, focusing on smaller, sector-specific funds that truly align with your company’s vision is crucial for long-term success. This approach, prioritising quality over quantity, can drive meaningful investor engagement and sustainable growth. Highly recommend reading it for those in Investor Relations! #InvestorRelations #SustainableGrowth #Finance #CapitalMarkets #Investment Read more: