Purple’s Post

Next Thursday (10th October at 11am) I will be hosting a webinar entitled Faster, Smarter, More Successful. Over the past month I have attended over 50 presentations from various European publishers as well as keynote speeches from Rich Caccappolo, CEO of DMG Media & Jim Mullen, CEO of Reach PLC. Whilst the focus of the webinar will be on our Purple platform I will also be covering my key findings from International News Media Association (INMA) Media Innovation Week in Helsinki as well as the Press Gazette Future of Media Technology Conference. Key themes which were persistent throughout all of these sessions were: 👉 The use of AI in newsrooms including tools and governance models 👉 The use of AI to reduce costs 👉 Revenue Strategies & Paywalls 👉 How to target hard to reach audiences & Gen Z 👉 The impact of Google AI Overviews on organic search traffic You can access this free webinar by signing up at https://lnkd.in/epuRPXFM