Purpose Studios’ Post

ICYMI: Grab your lunch and sit down to take a break with us, diving into what it takes to build challenger brands and a challenger mindset as Vivek Gambhir, former CEO of Godrej Consumer shares a ringside view with Romit Mehta on how founders can balance growth and profitability, in the early years of their company building journey. Small snippet below 👇and full video in comments

The Branding Blueprint is Here! The wait is over! Dive into the full conversation with Bhagyashree Rewatkar, Director Brand Marketing at Zoomcar, on Icons Behind Brands! Bhagyashree, a brand mastermind with over a decade of experience shaping iconic brands like NIVEA INDIA, PepsiCo, and Flipkart, offers a treasure trove of insights on: - Crafting Enduring Brands: Learn proven strategies for building memorable brands that conquer today's competitive landscape. - The Power of Story: Discover how to leverage storytelling in brand marketing to create narratives that resonate deeply with consumers. - The Evolving Car-Sharing Market: Gain foresight into how advancements in technology, consumer behavior, and regulations are transforming the car-sharing industry. - Navigating Marketing's Landscape: Explore the opportunities and challenges faced by marketing & advertising leaders, and how to navigate them effectively. - Investing in the Future: Bhagyashree unveils her approach to talent development and mentorship, fostering the next generation of marketing leaders. Join Bhagyashree and host Devleena Neogi for an inspiring conversation brimming with actionable takeaways! Watch the full episode now: [Link to Full Episode in Comment Section] #IconsBehindBrands #BhagyashreeRewatkar #Zoomcar #BrandMarketing #Storytelling #CarSharing #MarketingLeaders #Mentorship #FutureofMarketing

With over 20 years of experience in technology and digital innovation, Nitin Bhoja Kalel joins ThinkROI to drive creative-tech synergies. Known for pioneering projects like ITC Sunfeast Biscuits’ AR campaign featuring Shah Rukh Khan, Kalel’s expertise is set to elevate ThinkROI’s vision. Reuniting with Suraj Talaulikar, ThinkROI’s Co-founder, this dynamic duo is already making waves with standout projects like the Zoya Gin website and AMD Hub. Read the full story with the link in Comments. #Advertising #Marketing #IndustryUpdates

As 2025 approaches, the world of marketing is set to evolve like never before. In an insightful conversation, key leaders like Deepali Naair, Chief Marketing Officer at CK Birla; Avinava Banerjee, Global E-commerce Head at PepsiCo; Vanda Ferrao, Chief Marketing Officer at WOW Skin; Sudeep Chawla, Senior Vice President at Pidilite; Shafali Arora, CMI Director at Hindustan Unilever Limited; Sidharth Shakdher, Chief Marketing Officer & Business Head at Paytm; and Kunal Malhotra, Chief Marketing Officer at Taco Bell, came together to share their thoughts on the marketing trends shaping 2025. From startups going global to brands focusing on local activation amidst digital clutter, a balanced approach to performance marketing and branding, and the necessity of engaging audiences at every touchpoint, these marketers gave a glimpse into the future. They emphasized how users will play a pivotal role as endorsers and advocates while AI and analytics will seamlessly integrate business and marketing like never before. Become a part of this transformative journey and take your first step to be on the MICAn side. Click on this link to register now for MICAT-2: https://lnkd.in/d9X3VHvK #MICA #MICATheSchoolOfIdeas #MarketingTrends #FutureOfMarketing

CHANDAN MENDIRATTA - the man, the myth, the marketer! Had an incredible session at YLS 2024, IIM Bangalore with the brilliant Chandan Mendiratta, Chief Brand Officer at Zepto. His insights on the power of supporting worldviews in advertising were truly eye-opening. Sir’s deep dive into case studies from Zepto and Zomato showcased how brands can effectively connect with their audience by aligning with their values. A key takeaway was the importance of avoiding cognitive dissonance in marketing – authenticity and consistency are paramount. His emphasis on clever branding left a lasting impression. It's clear that a well-crafted brand identity can be a game-changer. Also, his way and knack of presentation was something that will be stuck with me for a long long time. (I will definitely thank him one day in the future, the way he asked us to; only people who attended the session will get the reference) Chandan Mendiratta Grateful for the opportunity to learn from such an industry veteran. #YLS2024 #IIMB #marketing #branding #advertising #cognitivedissonance #worldview

In a world where virality is the new currency, Nykaa’s bold partnership with the eccentric Ganji Chudail has set the internet ablaze. But does it boost brand value or cross the line on beauty norms? Is short-term buzz worth the risk of alienating loyal consumers? Read on to explore the debate that’s shaking up the marketing world. Manish Narang | R Vishal Oberoi |Manas Gupta | Varun Pathak | Vivek Gupta| Sapna Singh| Raaj Dharmanni| Rahul Bhatnagar| Shalini Singh | Mohit Gour | Aakash Bhasin #nykaa #ganjichudail #viral #mememarketing #marketing #marketleaders #youth #debate #beautyindustry #marketingindustry #consumers #consumerbehaviour #mrx #marketresearch

While many large brands like Starbucks and Red Lobster are shutting down their locations, nimble startups are experiencing remarkable growth in unexpected areas. A significant driver of this growth is the strategic use of social media platforms, which have evolved from mere branding tools to essential sales channels. For instance, businesses are now receiving substantial orders directly through their social media direct messages (DMs). Attached is a screenshot, as an example. This shift underscores the importance of viewing social media not just as a supplementary marketing avenue, but as a pivotal component of the sales strategy. Companies that effectively harness these platforms are transforming them into critical sales channels, regardless of their size or industry. This trend is evident across various sectors, from automotive to restaurants. By meeting their customers where they are at, these brands are facilitating transactions through social media, and tapping into new revenue streams that enhance customer relationships. Personalities like Gary Vaynerchuk have been spreading awareness about this trend for more than a decade. We’re entering a new era of brands that will keep up, and brands that will not. Where’s your branded headed? #socialselling #marketing #videomarketing #automotive #homeservices #socialmedia

On the occasion of our 78th Independence Day, I’m excited to revisit a special two-part episode from the archives of Decoding Growth, where I had the privilege of hosting Brand Guru Harish Bijoor. Together, we unpack the intricate layers of what truly defines a brand, both globally and within the national context. This discussion holds particular relevance as we reflect on the journey of Brand India today. In the first episode, we delve into the complexities of branding - going beyond just a name or logo to uncover the deeper connection of emotion and perception (what Harish aptly calls "Maya"). But as we discuss, a brand’s success hinges on pairing this emotional appeal with a solid business model. We examine real-world examples like Café Coffee Day, Red Label, and Air India to highlight this critical balance. We also explore the challenges Indian brands face on the global stage and what steps are needed for them to achieve international recognition. In the second part of our conversation (link in comments), we take a closer look at Brand India, discussing the strategic importance of embracing and promoting our cultural, business, and environmental strengths. Harish introduced the idea of shifting from "Made in India" to "India Made," to emphasize the craftsmanship and care that define Indian products. Decoding Growth brings you in-depth, personal conversations with industry leaders, visionary CEOs, seasoned entrepreneurs, and global thought leaders. This episode is a must-watch for anyone keen on understanding the dynamics of branding, especially within the Indian context. Stay tuned for more, and if you missed the earlier episodes, please reach out and I will be happy to share. And do share your feedback! #ISBExecEd #ISB #Branding #BusinessStrategy #CustomerExperience #IndianBrands #BrandIndia #NationBranding #GlobalImpact #Leadership #MarketingStrategy

Brand Partnerships with such shows: A Risky Bet or a Masterstroke? In today’s competitive market, brands are constantly seeking innovative ways to connect with audiences, but at what cost? A recent episode of India’s Got Latent highlighted an interesting case study. The brand Spinny an online platform for pre-owned cars in India, sponsored the episode, only to find themselves at the center of a humorous roast. Both the live audience and the show’s judges made light of Spinny, making repeated jokes about the brand’s involvement and questioning the degree of promotion they received in return. This raises a fundamental question for brand managers and marketing heads: What’s the true ROI of such collaborations? Is it worth being part of such dark humour shows as a brand in this era? where the brand is mocked, even if it fits the tone of the show? Does this type of exposure still translate to brand awareness, or does it risk damaging credibility? Let’s throw some light on this case. What do all you Brand Managers think? Is it all in good fun, or should brands tread more carefully in such partnerships? Looking forward to hearing your insights, #BrandMarketing #ROI #BrandPartnerships #MarketingStrategy #Spinny #IndiaGotLatent

How Unilever Built the Iconic “Dirt is Good” Campaign for #Surf and #SurfExcel? In my latest episode of The Talk Lane with Aseem Puri, CEO of Unilever International, we dive into the incredible story behind one of the most celebrated marketing campaigns—Dirt is Good (or Daag Achche Hain). Picture this: the challenge of convincing parents worldwide to embrace the idea that dirt is a symbol of growth, exploration, and learning for their children. It wasn’t just about selling detergent—it was about redefining how people perceive mess and childhood itself. 💡 The insight that sparked it all? Parents want their children to succeed, and that often means allowing them the freedom to play, make mistakes, and yes—get dirty. Unilever turned this universal truth into a movement, linking their detergents to a deeper purpose. The result? A campaign that resonated across cultures, built emotional connections, and revolutionized the way people think about stains. 🌟 What’s in the full episode? 🔹 Behind-the-scenes stories of Dirt is Good and other iconic campaigns. 🔹 How Unilever used consumer insights to innovate and disrupt global markets. 🔹 Leadership gems from Aseem’s diverse experiences across continents. 👉 Don’t miss the full conversation that celebrates creativity, strategy, and purpose-driven innovation. 📺 Full Episode: https://lnkd.in/dtqwugFm ✨ What do you think? Have you ever worked on a campaign that challenged conventional thinking? Share your story in the comments below! 🔗 Follow The Talk Lane for more inspiring insights from global leaders. #UnileverInternational #DirtIsGood #DaagAchcheHain #ConsumerInsights #MarketingInnovation #TheTalkLane #AseemPuri #BrandPurpose #Leadership #MarketingCampaigns