Putti’s Post

Google is targeting AI search ads, but there's a lot it could learn from Bing's approach. While both Microsoft and Google are integrating ads into their AI search, user feedback suggests it's not always beneficial. Dive into the full article to see how these tech giants are navigating the ad landscape. https://lnkd.in/g73WkFga #AI #TechNews #Google #Bing #AdTech #SearchEngines

🔥 Embrace the AI Revolution in Advertising! 🤖 As Google unveils its groundbreaking AI Overviews, savvy advertisers are pivoting to stay ahead of the game. 💯 Unlock the power of #BroadMatchKeywords, #ValueBasedBidding, and #MultiChannelMeasurement to soar above the competition. 🚀 Unleash the full potential of #PerformanceMax and #DemandGenCampaigns, while advocating for greater #TransparencyInReporting. 📊 Adaptability is the key to thriving in this AI-driven digital era. 🌐 Stay inspired, stay innovative, and conquer the ever-evolving #PaidSearch landscape with unwavering determination. 💪 The future belongs to those who embrace change! 🌟 Source ➡️ : https://buff.ly/3RaRbnq #DigitalMarketing #AIAdvertising #GoogleAds #PaidSearch #SEO #DigitalTransformation #RaysDigital

There's a lot to unpack about Perplexity deciding to push ads through its AI interface. It should be a benchmark for how consumer behaviors are changing around the speed and depth of access to relevant information. The platform only boasts around 15m users so the ads will only hit a relatively small base compared to Google; however, I'll argue that Search has been ruined by AI-queries flooding the coveted "first-page" of results which is also prime real estate for ads. The function was already in steady decline and the results are becoming more and more questionable (e.g. glue on pizza). The plagiarism claims around AI could also scare of advertisers. I'm curious to know who the first adopters are for advertising and interested to hear their perspectives on how/why they factored this into their marketing strategy. #artificialintelligence #ai #advertising #ads #digitalmarketing #digitalcontent #google #perplexity #consumerism #consumerbehavior #consumerinsights #analytics

Is AI Changing the Game for Google Ads? Ever wondered how AI might impact your Google Ads strategy? 🤔 Dive into our latest blog article where we explore: 🔍 The evolving landscape of user search behavior 💸 Changes in Google Ads pricing and costs 📈 Strategies to stay ahead in the AI-driven world Don't miss out on these crucial insights that could transform your digital advertising approach! 📊 Check out the full article! #GoogleAds #AI #DigitalMarketing #AdStrategy #FutureOfAds

Discover the future of search! 🚀 Exciting insights on how Google integrates search, social, local, shopping, AI, and ads. Stay ahead in the digital landscape. . . . #google #search #socialmedia #local #shopping #AI #ads #digitalmarketing #tech #innovation #rajatmeshram

Exciting news: Google's dropping new features for AI-powered campaigns! 🚀. Hint: They're adding Campaign-level negative keywords for PMax.😉 Reach out to https://ow.ly/t2af50TvSfv and let us help you implement these features in your Google Ad campaigns. Learn more here: https://ow.ly/gyi750TvSfz #GoogleAds #AI #Campaigns #NegativeKeywords #PMax #DigitalMarketing #OnlineAdvertising #GoogleAdWords #MarketingStrategy #PPC

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns. That said, some are unwilling to be first movers until these tools are proven effective in terms of reach and return on ad spend. #google #ai In this piece by Kimeko McCoy, we speak to Dan Toplitt of KINESSO, Brandy Alexander of Tandemtide, Brandon Biancalani of Modifly, and Phil Lewicki of Dagger.

Google Search reigns supreme, handling 90% of US search traffic, making it prime territory for businesses to reach new customers. But managing Google Ads can be a daunting task. That's where Google's Gemini AI comes in, revolutionizing the ad creation process. This powerful AI helps you: ➡️ Craft compelling ad copy that captures attention. ➡️ Target the right keywords to reach your ideal audience. ➡️ Optimize your campaigns for top performance. Ready to unlock the power of AI for your business? Learn more about Gemini AI and get started today! https://bit.ly/3P0cbvU #GoogleAds #AI #MarketingSolutions #DigitalMarketing #itservices #itsupport #managedserviceprovider #appleconsulting

Exciting News for Search Marketers! Google has rolled out new asset changes to boost performance in AI-powered Search ads! Now, optimizing the campaigns for maximum impact is even more seamless. With these updates, we can fine-tune ad creatives for better relevance and engagement. Harnessing the power of AI, we're unlocking new possibilities for driving conversions and reaching the right audience at the right time. You can dive into these changes and elevate our Search ad strategies together! https://lnkd.in/gWF6vz4v #GoogleAds #AI #DigitalMarketing #SearchAds #PerformanceBoost

Thank you Paresh Dave for chatting with me for an article about search ads appearing in AI-generated content! As AI content explodes, I encourage advertisers and agencies to demand more from media companies. Many platforms insist that AI-generated content is labeled for their users, and it seems reasonable for advertisers to ask for transparency, control and performance reporting when ads are served alongside AI generated content. https://lnkd.in/g6MqUfph