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When Google announced Gemini would be baked into every Google Workspace subscription, some partners were worried over lost margins. But Pythian CEO R. Brooks Borcherding sees it differently: “The floodgates are now open.” Why are we bullish on the change? ✅ 10% →100% adoption overnight: Customers no longer gate-kept by cost can now tap into AI at scale. ✅ Services surge: “Businesses will need partners to actually use AI—not just sell licenses,” says Brooks. ✅ Future-proof trust: We were looped in early, highlighting that Google wants to drive adoption, not just resale. Yes, margins shift. But as Brooks told CRN: “What’s theoretical revenue vs. real transformation? We’re betting on the latter.” Check out CRN’s blog on Google’s move—and why we're looking forward to driving true AI adoption: https://hubs.ly/Q033C7Pj0 #GoogleWorkspace #AI #GoogleCloud #ChannelPartners #LoveYourData

Google Workspace Partners Expect Big Margin Hit, Blindsided By Gemini AI Price Action

Google Workspace Partners Expect Big Margin Hit, Blindsided By Gemini AI Price Action

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