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View profile for Vika Lebedeva- Baxter

Solving hard lead management and content marketing problems for science marketers.

Is your content a goldmine or a graveyard? 💎💀 If you're a science marketer, a content audit can be a game-changer, helping you: A) Boost SEO B) Grow your business development pipeline C) Improve conversions and lead flow D) Nurture your leads more effectively ⏳ It's time to do your content audit if ⏳ ✔ You've never done one (or it's been a while) ✔ Your content is old, outdated, or underperforming ✔ You're developing a new content strategy ✔ Your content has grown significantly ✔ You're implementing new content management technology Why is a content audit so important? - Companies that invest in content marketing generate 50% more sales-ready leads at a 33% lower cost. (Forrester Research) - Content marketing costs 62% less than #outbound marketing while generating more than 3x as many leads. (demandmetric.com) Learn more in our latest blog (link in comments) ------------------------------------------------------------------------- Let our team help you uncover the hidden potential of your content. Qincade's content strategy design service includes a thorough audit. Drop us a line via hello@qincade.com to learn more about how we can help you win with your content assets. #sciencemarketing #contentaudit #contentstrategy #SEO #businessdevelopment #sales #marketing #leadnurturing

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Jen Wells

Helping Life Science companies drive growth by achieving higher rates of conversion in the funnel through an integrated approach to content marketing and lead management

5mo

For me personally, content marketing is the secret sauce to a really effective marketing strategy - and no you can't begin with content marketing without doing a content audit. So thanks for sharing Vika!

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