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Qincade

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Is your BOFU strategy falling flat? Worry not! This new ‘Qintastic blog shows you how to find and apply fixes. At the Bottom-of-the-Funnel (BOFU), your prospects don’t care about your brand story; they care about solutions and how much it’ll cost them. At this stage, they need assurance that your product will make their lives easier, solve their specific challenges, and bring long-term value. Our latest 'Qinawesome article lays out practical BOFU strategies that go beyond generic pitches, with industry examples from Agilent, Thermo Fisher, and QIAGEN that show what it takes to close those big, high-investment deals in the science sector. Key takeaways: ✔ Show exactly how your product solves their problems. ✔ Offer trials and pilots to eliminate purchase hesitation. ✔ Give hard numbers to justify their investment. ✔ Use data to deliver messages that resonate. ✔ Showcase real testimonials and case studies from industry peers. Want to make BOFU work for you? This article’s got the strategies and metrics that matter most. https://lnkd.in/ebRYZj7J

Evaluating and optimizing your funnel: Pt 3 Bottom-of-the-Funnel

Evaluating and optimizing your funnel: Pt 3 Bottom-of-the-Funnel

qincade.com

Jen Wells

Helping Life Science companies drive growth by achieving higher rates of conversion in the funnel through an integrated approach to content marketing and lead management

3mo

This is such an informative blog. It's particularly useful to have examples from other companies in Life Sciences of tactics they have implemented at the bottom of the funnel that have worked well. Useful information for any marketer looking to improve their funnel conversion.

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