What if they're taking an Amazon approach? With everything Amazon does, they become their first customer. - We need data centers to power our ecomm ➡ AWS - We need fulfillment warehouses for our ecomm ➡ FBA Once it's built, they sell it as a product offering to their existing customers. Maybe Klarna plans to sell it as a platform to their customers who want to reduce their SaaS subscriptions. It seems like a stretch for a payments company, but what do I know?
Finance tip: Short sell every company doing what Klarna is doing... If you missed it, a few weeks back Klarna's CEO announced they're replacing Salesforce and Workday (among others) with their own AI-powered tools. While it sounds forward thinking on paper, here's 3 big challenges Klarna (and anyone else following suit) is going to face if they follow through: 1. Engineering mission drift Instead of aligning your entire engineering around a shared mission, you're now going to have a group of engineers focused on revolutionizing the payments space, and another group focused on building copycat tools. This isn't just a morale killer; it's a talent retention nightmare. Also, you've now just created a class system within your engineering org. Are you one of the privileged teams that gets to work on the core payments mission, or are you and your team stuck trying to re-build Salesforce. 2. Ongoing support and maintenance When you build it yourself, you own every bug, update, and issue. There's no vendor to call at 2AM when things crash. What happens when the payroll system glitches at month-end or the CRM goes down during quarter-end? You now need to hire folks specifically to support these systems. Also, let's not forget about regulatory compliance. Building GDPR-compliant tools from scratch isn't just hard; it's a constantly moving target with million-dollar consequences for mistakes and slip ups. 3. Lack of subject matter expertise Salesforce and Workday aren't startups. These companies have spent decades refining their products, guided by input from thousands of clients. They have teams of experts who think about CRM or HR all day, every day. Can Klarna really replicate that depth of expertise in-house? Doubt it. Also, these systems aren't static. They evolve with changing business needs, regulatory requirements, and technological advancements. Is Klarna prepared to keep up with all that while staying competitive in their core? Look, I'm obviously very biased here as someone that runs a SaaS business, but this seems like a way better marketing decision than a business one... Agree? Disagree? What am I missing? #ai #saas #crm #salesforce #workday #fintech #enterprise #software