Americans increasingly want to interact with their banks both face-to-face and digitally, but they dislike generic communications. Not all banks offer personalized guidance and advice. However, those that do achieve higher customer satisfaction scores. A 2024 U.S. Retail Banking Advice Satisfaction Study revealed that while many customers seek financial advice, only 42% remember receiving it, indicating much of it is too generic. When customers do receive meaningful advice, 76% act on it. There are two stages of customer interaction: "Guidance," which helps customers use the bank’s services, and "Advice," which is more specific and personalized. Today's banking customer needs both, tailored to their financial literacy, health, age, and gender. #bankingindustry #fintech #economy https://lnkd.in/gp-XqJvX
Rachel Kiernan’s Post
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