Rachelle Panagarry’s Post

Last Tuesday our Publications & Membership Manager Derek Brazell delivered a great webinar on Demystifying Illustration Contracts. We want to thank everyone who joined us and asked such great questions! Today we'd like to share 5 key reminding points any illustrator can put into practice for their next commission agreement: 1️⃣ Define your rights. Contracts for different ares of the illustration industry vary, but they should all accurately define what rights you're giving to the client in the illustrations you are creating (how they can use them and more). 2️⃣ Get it in writing! Commissions from a client are a business arrangement - and everything you both agree should be in writing. Make sure to have an agreement drafted for every single job - no matter who the job is from (e.g. your cousin or mate!). 3️⃣ Always have a contract in place (seriously). If a client says 'we don't really do contracts', that's a red flag! It's just as important for them as it is for you to have a contract in place. Then you both have reference of what's agreed. 4️⃣ Make sure it's relevant to you and your project. Some contracts, like magazine ones, are generic ones which cover writers as well, so may have clauses that don't seem relevant. It's fine to ask for clauses to be removed or revised. 5️⃣ Negotiate until it feels right and fair. Remember: a contract from a client is not necessarily set in stone. Always ask if you don't understand wording, or if you would like some parts changed to be more in your favour. 🗣 EXTRA REMINDERS: 💥 Members can send their contracts to our Helpdesk for detailed advice: https://bit.ly/AOIContact 💥 Members can also access and use our contract template (in case you don't receive one from your client): https://lnkd.in/gNg5F8gg 💥 Check out more upcoming AOI events and webinars: https://lnkd.in/g7SF5dTR

The June 2024 issue of APG Quarterly is now available! Our most recent issue is pulling back the curtain on some of the scarier processes in our business: speaking proposals, certification and accreditation, graphic design, marketing, and more: • Answering the Call: Best Practices for Writing Speaking Proposals by Annette Burke Lyttle, CG • Certification Versus Accreditation: Which is Right for You? by Sara Gredler, CG, AG • How to Read a Book Like a Professional by Gena Philibert-Ortega • Coloring Outside the Lines: The Fusion of Genealogical Research and Graphic Design by Vanessa Akridge Dorminey • PDF = Professionally and Digitally Fabulous by Cyndi Ingle • Frugal Tactics: Effective Marketing Strategies on a Budget by Joy Curtiss • Have You Done a Technology Audit? by Drew Smith, MS, MA • The Write Stuff: Enhancing Your Writing as a Professional Genealogist by Amanda E. Perrine, MSLIS Members can read the issue at apgen.org via Publications > APGQ Archive. You must be logged in to view this content.

A handful of frameworks that I use to achieve clarity and engagement in my copy: 1. Simplify: I ask, Is this copy confusing? 2. Energize: I inquire, Is it boring? 3. Beautify: I check, Is it visually appealing?

The June 2024 issue of APG Quarterly is now available! Our most recent issue is pulling back the curtain on some of the scarier processes in our business: speaking proposals, certification and accreditation, graphic design, marketing, and more: • Answering the Call: Best Practices for Writing Speaking Proposals by Annette Burke Lyttle, CG • Certification Versus Accreditation: Which is Right for You? by Sara Gredler, CG, AG • How to Read a Book Like a Professional by Gena Philibert-Ortega • Coloring Outside the Lines: The Fusion of Genealogical Research and Graphic Design by Vanessa Akridge Dorminey • PDF = Professionally and Digitally Fabulous by Cyndi Ingle • Frugal Tactics: Effective Marketing Strategies on a Budget by Joy Curtiss • Have You Done a Technology Audit? by Drew Smith, MS, MA • The Write Stuff: Enhancing Your Writing as a Professional Genealogist by Amanda E. Perrine, MSLIS Members can read the issue at apgen.org via Publications > APGQ Archive. You must be logged in to view this content.

-Good design grabs attention -Engaging copy tells the story -Together ? Unlimited Conversion P.S: What do you think about this approach?

It's important to ensure that your style guide includes instructions on how to effectively highlight any missing information. #proposalmanagement #proposalmanager #aecproposals

It's important to ensure that your style guide includes instructions on how to effectively highlight any missing information. #proposalmanagement #proposalmanager #aecproposals

Welcome to the Friday mailbag where you will find some of the comments, questions and ideas sent recently by readers of this newsletter or our publications. They are edited for space and clarity. “Well, your columns are often good for a laugh. In fairness, however, the average politicians are probably good at being timely and making points quickly in meetings with their teams (Short meetings, Oct. 29, 2024). It is speeches and town halls and interviews that show whether they can answer a question, let alone complete a sentence or not. Word salad is a phrase that is being used these days. I hope this kind of talking is not the future of our country.” - Donna Regardless of the politician, I am afraid word salad will be the future. - Shane “I'll plead a little bit guilty at one time or another to most of the seven items you note (Instructions, Oct. 30, 2024). Because manuals/instructions are so poorly written and edited, especially for products under $150, why waste time with them? Then there are automobile manuals that are hundreds of pages and often written by non-Americans and not well edited. When our grandson was about 12, he started reading car manuals as a way of dealing with boredom while traveling with his family. Interestingly, he understands them!” - Chuck Maybe he can show me how to turn off the alarm sensor in my truck cabin that a trapped moth keeps setting off at 3 a.m. - Shane “Shane, I enjoyed your morning brief about instruction manuals, and, yes, I’m guilty of not reading until after I get baffled (Instructions, Oct. 30, 2024). But, I recently discovered the auto manufacturers are not including user manuals. This has happened at the same time the dashboard has become all digital and contains more options for customization. Auto manufacturers are saving money by not printing the book, but browsing the internet might not always be the solution for problem solving.” - Len And browsing the internet while driving is definitely not the solution. - Shane “Hey, Shane. When I worked in the computer world, we used to say that instruction manuals were written in Swahili and translated to English by Japanese (Instructions, Oct. 30, 2024). Someday, we will get good instruction manuals that everyone understands.” - Tom It’s good to have a dream. - Shane “The pictures of the parts are poor and not proportional (Instructions, Oct. 30, 2024). And why are there always parts left over?” - Brad The real question is, why do we keep those extra parts? – Shane Have a fantastic Friday, and thanks for reading. Shane Goodman Publisher Big Green Umbrella Media shane@dmcityview.com 515-953-4822, ext. 305 www.thedailyumbrella.com

Turn your white papers into a lead generator! Find out how in Maglr's latest blog in the post below 👇🏼

White papers are a powerful way to demonstrate your company’s knowledge and expertise, building trust and generating leads. Interested in creating an interactive white paper? Let us guide you through the process step-by-step. Discover: - What a white paper is and its purpose. - How to craft an engaging and informative white paper that generates leads. - Tips for designing, publishing, and sharing your white paper effectively. For more insights, read our blog via the link below! https://lnkd.in/g8bdMJEP #design #maglr #digitalpublishing #whitepaper #blog #stepbystep #marketing