Radio.co’s Post

My takeaway from DWNLOAD Media Q3 report: Podcasting is no longer just a trend; it’s where audience engagement and influence are heading. Traditional radio may have dominated spoken word content for years, but podcasts are closing in fast, especially with younger audiences. Especially for brands and advertisers, this isn’t just an interesting shift it’s a game-changer. And while downloads keep rising, real success now hinges on engagement and retention. Are listeners sticking around? Are they coming back? Today, it’s not about how many you reach; it’s about who stays loyal. Content strategies should move beyond sheer reach and focus on keeping audiences engaged across touchpoints. Cross-platform presence is key. Listeners want content that flows seamlessly across audio, video, and interactive. They expect to find you on mobile, smart devices, and everywhere in-between. Brands that nail this kind of flexibility are seeing the strongest results. With podcast influence rising, the ad revenue potential here is huge and still undervalued. Brands need to recognize the untapped potential for real, meaningful engagement. Podcasts sit at the sweet spot where influence, loyalty, and cross-platform storytelling meet, creating a cohesive presence that resonates wherever audiences tune in. These trends aren’t just nice-to-haves they’re essentials for staying relevant in today’s media landscape. Are these trends showing up in your strategy? #podcasting #audio #radio

Silence that inner voice saying you aren’t qualified enough. Let go of the side of the pool and float into the deep end. It’s time to ask for the opportunities you want. After an incredible tenure in the print magazine world as a travel editor, I wanted to make audio stories. Obstacle #1: I had zero experience making audio stories. Obstacle #2: My self-doubt crafted a convincing--I mean SERIOUSLY convincing--argument for why I couldn’t or wouldn’t or shouldn’t make audio stories. But I ignored that noise and took a shot. I emailed a cold pitch to Tanya Ott at WBHM, the NPR member station in Birmingham, AL. Tanya graciously responded with an offer to show me how to use their recording equipment and coach me through broadcast writing. Her generosity and that opportunity changed my life. I was on cruise control before that moment. After, I leaped into a rocket ship I’m still flying 14 years later. (Ahem...Ingredient) Here’s the question for you: What shots are you going to take in 2025? And if you’re audacious or crazy enough to call them out, drop them in the comments. I’m here for it. Many thanks to Sam Dever (who, BTW, is taking his shot!!!) for the opportunity to tell my story on The Sam Dever Podcast. Listen where you get your pods… #motivation #podcast #podcasting #radio #audio #storytelling #brandstorytelling

🚨 Thanks to #SpotifyWrapped for allowing us to celebrate another huge year for The Euro Trip, cementing our place as the world's favourite weekly #Eurovision podcast 🚀 📈 Audience up 45% year on year 🌍 Listeners in 70 countries worldwide 💯 Peaked at number 15 in the UK Spotify podcast chart! #SpotifyWrapped | #Podcasting | #AudioProduction | #Broadcasting

An incredible stat: podcasts are as big as TV. But why? Podcasts have tapped into the same opportunity as online video content - offering a wider variety and reaching niche audiences. Something TV struggles to do. TV tries to be everything to everyone and is always looking for its “cut through” to engage as many people as possible in one country - but online video content and now podcasts have tapped into smaller niche audiences and provided a much wider variety of content for people across the globe. From 2012-2015 I was the Head of Production at Team Wild TV - an online field sports channel. We were a rough and ready channel with a small team working on budgets a million miles away from TV - but we also had very little of the barriers that TV presented. One person could shoot and edit a video, and turn it around within days, upload it to YouTube and reach global audiences. We had no direct competition on UK TV as they didn’t cover what we covered or how we covered it. In the US there were 3 TV channels devoted to field sports, but they vary rarely ventured outside of the US and we were covering fieldpsorts in the UK, Europe and across Africa. TWTV tapped into niche audiences across the globe who couldn’t find this type of content on TV, and as a result we were racking up 2 million views a month. When I joined TWTV as its first full time content creator the channel had 18,000 views. When I left 3 years later it had 51 million views and 175,000 subscribers from across the globe. Podcasts do the same thing - weird, wonderful and unique ideas and discussions about topics that would never see the light of day in TV are reaching audiences across the globe with cheap to make, engaging and rich content. Whatever your niche - there’s something for you. How can TV compete? I’m not sure, but just making the same TV content and putting it on an online platform isn’t the answer.

Did you know? 77% of U.S. broadcast radio listeners would try products or brands recommended by their favorite audio personalities. Our network of trusted voices spans broadcast radio and podcasting to deliver lasting results for advertisers. Get started today: https://lnkd.in/d2K_zArQ #PowerOfAudio #BroadcastRadio #Podcast #AudioAdvertising #iHeartRadio #iHeartPodcasts #InfluencerMarketing 

🎙️✨ Recording a podcast? Share the session live! 📲🎙️ Invite your followers into your recording studio and share behind-the-scenes moments. #Podcasting #LiveStreaming #Broadcast #DoItLive #PodcastLife

Seeking innovative ways to boost your media intelligence strategies? TVEyes' Podcast Solution might be the breakthrough you need. Explore our latest article to uncover 10 powerful reasons to integrate podcasts into your approach:

Have you ever listened to a podcast with a friend or family member? Podcast co-listening could be bigger than we initially thought. TV impression data typically involves a 1.3x multiplier to account for multiple people in the same room. Some streaming apps like Disney+ can even be as high as 1.8 viewers. Podcast listenership usually does not calculate the exposure of multiple people listening at once. New research by CUMULUS MEDIA suggests that 14% of weekly podcast consumers frequently listen with others, while 42% say they’ve listened at some point with others. A 2023 report by Spotify also suggests that co-listening increases how attentive a listener is to a podcast ad read by 16%. Overcounting viewership is often discussed in the podcast industry, but ignoring co-listening data could actually cause some shows to be underreporting. #podcastadvertising #marketinganalytics #podcast

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