Ad-to-Sales Ratios will let you estimate how much #advertisers should allocate to their #advertising #Marketing professionals should be prepared to speak about the #media landscape with #advertisers. Along with speaking to media options, advertisers are always trying to figure out how much money they should allocate to promote their business or services. #AdvertisingtoSales Ratios can help with that. When working with existing clients or speaking with prospects, sharing #adspending information can be used as #competitive information as well as a guide. It's a great tool to help educate yourself to better understand if a category is growing or struggling. The RAB 2024 Advertising-to-Sales Ratios is data based on government filings and published financial reports of over 300 major industries. Also referred to as ad spending by category, this report lists historical category revenue and ad spending.
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