LinkedIn 2X Top Voice | 5X Founder | Fundraising Specialist | ChangeMaker | Climate and Health |
Impactful messaging fosters a sense of shared purpose, inspiring individuals and organizations to invest in creating meaningful change. Kevin L. Brown has dropped a precious piece of wisdom that unfortunately many NPOs overlook. . It's crucial to value the change you bring and that confidence should seep into the workforce & the communication.
𝗥𝗲𝗷𝗲𝗰𝘁: ‘We won a new grant.’ 𝗘𝗺𝗯𝗿𝗮𝗰𝗲: ‘They won a new grantee.’ 𝗢𝗿 𝗯𝗲𝘁𝘁𝗲𝗿 𝘆𝗲𝘁: ‘We both won a new partnership.’ Why? “Nonprofits need the funds, but the donor also needs results and impact,” says Mickness Aeschlimann. “It’s a win-win situation for all.” Another way to frame it. ⤵ “It’s not about money,” says The Eight Principles®. “It’s about two parties coming together to accomplish something they cannot do alone.” So stop #fundraising with a 𝘩𝘢𝘯𝘥 𝘰𝘶𝘵 for the donor’s money and start communicating like it’s a 𝘩𝘢𝘯𝘥𝘴𝘩𝘢𝘬𝘦 between allies. Your #brand will be bolder. You’ll get more funder attention. Conversations will become more just. And we can shift the doer-donor power imbalance, once and for all. Flip the script. Be the prize. 💪🏽💛 ______________________________________ Follow Kevin L. Brown to get fundable & findable. Then repost ♻️ to help your network.
To get nonprofit funding, be fundable & findable. 💪🏽💛
1moVery well said here Rtn.Rahesh! Confidence in communication is infectious with donors. They can smell desperation, but they can also taste it when leaders believe they're allies rather than a charity case.