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📢 Industry News Alert! 📢 🚀 PhonePe, one of India’s leading digital payment platforms, has announced a major strategic shift by ending its partnership with JUSPAY and other third-party routers. This bold move signifies PhonePe's commitment to enhancing its technological infrastructure and providing seamless user experiences. 🎯 In a rapidly evolving fintech landscape, such decisions highlight the importance of innovation and agility. By taking control of its routing mechanisms, PhonePe aims to streamline operations and offer more secure, efficient payment solutions to its vast user base. 🏆 Dive into the full story to understand the implications and future outlook of this strategic maneuver: https://lnkd.in/dW5uXgvS #DigitalPayments #FinTech #Innovation #BusinessNews #TechNews #India #PhonePe #Juspay #Partnership #Strategy #Trending #TechInnovation #FutureOfPayments #FinancialInclusion

PayU India’s credit service LazyPay has teamed up with Blinkit to offer one-tap mobile payments, allowing users to access credit lines without extra costs to merchants. This partnership enhances Blinkit merchants' ability to monitor business performance via LazyPay's dashboard. The collaboration expands LazyPay's quick commerce client base, including Swiggy Instamart and Big Basket. This move comes as PayU India prepares for an IPO and reports an 11% YoY revenue increase to $444 million in FY24, driven by higher transaction volumes and value-added services. Link - https://lnkd.in/dYp5nxS5 #zestmoney #simpl #buynowpaylater #cashe #fintech #india #bnpl #upi #flipkartpaylater #funding #lazypay #capitalfloat #postpe #olamoneypostpaid #l #indiabnpl #earlysalary #bnplmarket #like #kenresearch #furniture #finance #emi #amazonpay #cashondelivery #razorpay #zest #tvscredit #goodcredit #transactionnetworkservices

The Ken has a great piece today on Payment Aggregators in general and PhonePe in particular. Arundhati Ramanathan - Your hypothesis is accurate but misses the bigger picture. Done well, this model could look like American Express on steroids. Using granular understanding of merchant- and consumer- behaviour to reduce fraud, and being able to steer spends - "people who bought here also bought there", differentiated rewards - and so on, which could become very profitable advertising revenue streams. The broader debate should be around the broken economics of the payments business. It's beginning to look like Big Tech - acquiring customers in one business to monetise elsewhere. I for one can't fathom why merchants wouldn't pay a fair fee for services received. #payments #paymentaggregators #competition #viability #economics #competition #marketshare #upi

PhonePe Moves to Direct Integration, Discontinues Partnership with Juspay In a significant shift in the digital payments landscape, PhonePe has announced the discontinuation of its partnership with JUSPAY, opting for direct integration with merchants going forward. Key Highlights: ➡️ PhonePe aims to offer superior success rates and better user experience through direct merchant integrations. ➡️ The SoftBank Group Corp.-backed Juspay, which accounted for 15% of PhonePe’s payment gateway volume, may face challenges as other platforms follow suit. ➡️ Reserve Bank of India (RBI)’s role: As more companies like BharatPe, Google Pay, and Amazon Pay India receive licenses to operate as payment aggregators, the payments ecosystem continues to evolve with new dynamics. The Future of Payment Aggregation: As more platforms make their own payment orchestration systems, we may see a shift towards more direct integrations across the industry, ultimately enhancing transaction speed and user experience. PhonePe's move is a clear indication of the growing importance of payment aggregation in India, with direct integrations expected to reshape merchant relationships and payment solutions. #BFSI #FEBFSI #ModernBFSI #Fintech #DigitalPayments #PhonePe #PaymentSolutions #DirectIntegration #RBI #PaymentAggregator #TechTrends #Innovation #Payments #FinTechInnovation #Digitalbanking Razorpay| Paytm| Entrackr| nasscom| PayU| Cash App| CRED| PayPal| PayKey| Sameer Nigam| Vimal Kumar| Nalin Negi| Harshil Mathur| Vikas Bansal| Raghav Aggarwal| Sumana Sarkar| Tanya Krishna| Sakshi Kuchroo| E Kumar Sharma| Roshun Povaiah| Financial Express (India)

PhonePe to Discontinue Partnership with Juspay: Shifts to Direct Payment Gateway Integrations PhonePe has decided to end its partnership with Juspay, a payment orchestration platform. Instead, PhonePe will offer its payment gateway solutions directly to merchants, bypassing third-party platforms like Juspay. This change will help PhonePe build closer relationships with its customers and speed up the delivery of new products. Sources suggest that about 15% of PhonePe's payment gateway transactions were being processed through Juspay. This shift could impact Juspay’s business, as it accounts for a large portion of their revenue. However, Juspay has stated that there are no further talks of other payment gateways leaving their platform. This move follows a global trend where larger payment platforms, like Stripe and Adyen, have integrated orchestration features into their own services, making standalone orchestration businesses less popular. It will be interesting to see how Juspay adapts to this changing landscape. #Digitalpayments #Payments #Paymentgateway #Fintech #PhonePe #Juspay #Businessnews

Choosing the right payment gateway can significantly impact your business's growth. From Razorpay's user-friendly platform to Paytm's seamless integration, here's an updated list of the Best Payment Gateways in India for 2024. Discover the key features, pricing, and which one is best suited for your business. 🛒💳 #digitalpayments #ecommerce #India #businessgrowth #paymentgateways #2024 #thefinrate https://lnkd.in/eXi-vf5C

PhonePe's swift growth in its one year old business as a payment aggregator has made rivals sit up. PhonePe has the one thing they don't. ~ 50% marketshare as payments app. PhonePe rejected the idea that the two businesses are remotely connected. But given that UPI itself makes for 80% of a merchant's trnxn, PhonePe ends up being the largest payment instruments for merchants. So as an aggregator it could potentially offer experiences on PhonePe UPI few PAs can, I write in today's The Ken https://lnkd.in/gNeqERGf

🚀 Flipkart super.money has officially transitioned out of its beta phase and has launched a RuPay credit card! This move is set to shake up the UPI ecosystem, and it is a significant development in the fintech landscape. Flipkart's Super Money is not just another UPI app—it's positioned to offer a more integrated experience by combining the benefits of a digital wallet with a RuPay credit card. This dual offering could potentially drive user engagement by providing more value through rewards and cashback options, which are already a strong pull for UPI users. Competing against established UPI apps like #GooglePay, #PhonePe, and #Paytm, Flipkart's strategy seems to hinge on leveraging its vast e-commerce ecosystem to create a unique value proposition. By integrating payments directly within its platform and offering a credit line, Flipkart Super Money could make payments more seamless for its users, thus increasing stickiness and reducing churn. As UPI continues to evolve in India, it will be fascinating to see how Flipkart's entry shapes the competitive dynamics in this space. Will their e-commerce backing give them the edge needed to carve out a significant market share? Only time will tell. What are your thoughts on this? #Fintech #UPI #DigitalPayments #Flipkart #RuPay #Innovation #PaymentsIndustry Source - https://lnkd.in/gke4hbc2

PayU’s LazyPay Integrates With Blinkit To Enable One Tap Mobile Payments For Customers LazyPay and Blinkit Partnership: LazyPay has partnered with Blinkit to offer one-tap mobile payments and credit lines without additional costs to merchants. User and Merchant Benefits: Blinkit users can access credit lines seamlessly, while merchants gain a dashboard to monitor business performance efficiently. Client Expansion: LazyPay expands its quick commerce clients to include Swiggy Instamart, Zepto, and Big Basket, enhancing its market presence. PayU India’s Market Debut: PayU India plans to file for a $500M IPO this year, with recent RBI approval to operate as a payment aggregator boosting its market operations. Revenue Growth: PayU India’s revenue grew 11% year-on-year to $444M in FY24, despite a trading loss in its payment service provider business. Read the full article here - https://lnkd.in/g9CCrFQm 

#Walmart Inc.-owned #PhonePe and #Alphabet Inc.’s #GooglePay saw a marginal decline in their share of total transactions processed through India’s unified payments interface aka #upi in June as smaller players gained traction. PhonePe’s share in total UPI transactions dropped to 48.37% from 48.67% in May. Google Pay’s portion shrunk to 36.76% from 37.18% in the previous month, according to data released by the National Payments Corporation of India. Overall, the UPI network processed 13.88 billion transactions in June, a 1% drop over the prior month. Operated by state-backed NPCI, UPI is a system that allows users to make instant money transfers by linking banks with fintech apps such as Paytm, PhonePe and Google Pay. https://lnkd.in/dxCSGEQX