Raise from Gravyty’s Post

☎️ In a digital-first world, donors are no longer picking up the phone, and messaging is getting lost. Nearly 50% of #GenZ alumni cited “not being asked” as their reason for not making a gift, and major donors pick up the phone less and less for numbers they don't know. Are your asks blending in with the noise? Read the new blog for five ways AI can bring your #phonathon strategy into the modern era of donor engagement. 👇

In a digital-first world, donors are no longer picking up the phone, and messaging is getting lost. Nearly 50% of #GenZ alumni cited “not being asked” as their reason for not making a gift, and major donors pick up the phone less and less for numbers they don't know. Are your asks blending in with the noise? Read the new blog for five ways AI can bring your #phonathon strategy into the modern era of donor engagement.

Here’s a new research finding that should distress my fellow social-impact communications and marketing professionals: When it comes to our communications, end users feel understood only about half the time. Twilio's new State of Nonprofit Digital Engagement Report gives us a lot to consider. But I can’t move off this finding, especially given the industry’s decades-long push to use audience and data analytics to accurately tailor content, services, and communications based on an individual’s preferences, expectations, and interests—aka personalization. This kind of personalization is no longer a nicety, but an expectation of rising generations. In the B2C space, 64% of Gen Z and 56% of millennial consumers say they’ll stop using a brand that doesn’t meet their personalization expectations. I suspect it won’t be long before that same expectation applies to nonprofits. The good news is that improvement is well within our grasp. CRM technology is available and accessible. Effective practices are well-established and understood. Where do my fellow #comms4good professionals think we need to put more attention to bump these personalization numbers north? https://lnkd.in/exi68grD

Not sure how AI could move the needle for your major gifts fundraising plan? Our new blog post, written by the AI experts at Momentum, details how AI tools are revolutionizing every stage of the major donor journey, from prospecting through stewardship. #AI

Not sure how AI could move the needle for your major gifts fundraising plan? Our new blog post, written by the AI experts at Momentum, details how AI tools are revolutionizing every stage of the major donor journey, from prospecting through stewardship. #AI

Not sure how AI could move the needle for your major gifts fundraising plan? Our new blog post, written by the AI experts at Momentum, details how AI tools are revolutionizing every stage of the major donor journey, from prospecting through stewardship. #AI

Not sure how AI could move the needle for your major gifts fundraising plan? Our new blog post, written by the AI experts at Momentum, details how AI tools are revolutionizing every stage of the major donor journey, from prospecting through stewardship. #AI

Not sure how AI could move the needle for your major gifts fundraising plan? Our new blog post, written by the AI experts at Momentum, details how AI tools are revolutionizing every stage of the major donor journey, from prospecting through stewardship. #AI

Not sure how AI could move the needle for your major gifts fundraising plan? Our new blog post, written by the AI experts at Momentum, details how AI tools are revolutionizing every stage of the major donor journey, from prospecting through stewardship. #AI

The growing number of AI tools available is mind-boggling, but which are best for fundraising and productivity? Here's a comprehensive list of free and low-cost AI tools for nonprofits: https://lnkd.in/gxWsDQdR via Julep ✔️