Visited ZAK Delhi. One of India’s best exhibitions related to Fenestration Industry. Some key learnings: More innovations happening in Aluminum windows Industry vs uPVC windows. Small extrusions companies shifting towards products and solutions rather than just being commodity suppliers. All innovations in the windows space towards higher price points segment whereas India is primarily a middle class country. I feel if data revolution has not happened in India, the birth of social media videos, streaming apps and so much online content would not have happened. Hardware Industry’s innovation is only towards Aesthetics and high end functionality. This too has reliance on Imports and not seeing grounds up innovations coming from India. Large players still carrying forward their old products and smaller ones more agile and coming with new products every year. Digital intervention in Fenestration Industry to increase to enhance consumer experience and smoothen the supply and installation process for scaling of the Industry. Last but not the least, companies should strive towards Standardisation to offer quality and sustainable product to end consumers and make India proud by ‘Make in India’ .
Good observation
Great insights Rajendra da.
Global Expert in Window Systems | Focused on Innovation, Quality, and Sustainability
1moThanks for sharing