Ram Sam’s Post

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Student at Indian Institute of Technology, Madras

During economic downturns, businesses need software solutions that offer more than just one feature. Parker Conrad, the founder of Rippling, challenges the traditional advice of building narrow-focus B2B software. He believes this approach leads to inefficiency as businesses juggle multiple tools. Rippling's all-encompassing approach integrates payroll, expense management, and IT solutions into one system. This horizontal strategy not only simplifies business operations but also proves more resilient in tough economic times. 🌐💼 In a world where budgets are tight, companies prefer comprehensive systems over single-feature products. This shift in preference is evident as many single-feature SaaS startups struggle to survive. Conrad's vision aligns with market demands, offering businesses a unified platform that adapts to their needs. Are you leveraging a unified system for your business operations? #BusinessSoftware #Innovation

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