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⚡🛍️ All merchants will move to the new Google Merchant Center by September! Some helpful tips for getting the most out of it: - On the Overview page, you’ll see snapshots of your product performance, product approval status, and optimization suggestions. - Add-ons is where you’ll find advanced features such as custom reports, loyalty programs, and rules & supplemental data sources (Settings > Add-ons > Advanced data source management). - Use Product Studio to create AI-powered images at scale – new capabilities such as animating still images are coming soon. You can also download the assets you create for use elsewhere. You’ll find Product Studio from the products page under “Your business” in the left nav. - In the analytics section, you’ll find insights including pricing reports, competitive visibility tools, search trends and more in one place. Check out the blog post in the comments for more details . . .

#Google is streamlining the process for #merchants to display their 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗶𝘀𝘁𝗶𝗻𝗴𝘀 across its platforms through automated "website crawl" feeds in Merchant Center. There are pros and cons to this method... If you have an #eCommerce site and want to know more - get in touch. #Ecommerce #Google #MerchantCenter #ProductListings #Automation #RetailTech #DigitalMarketing You can read more here: https://lnkd.in/dZzuKZ-x

Although it's great to see that Google Merchant Center Next is less reliant on feed data, we do wish that adding complex shipping information was more effective in Google Merchant Centers native tools. Most of our clients having complex and detailed shipping options with variants even in one product, for now we continue to rely on custom shipping information in feed data. https://lnkd.in/geGtCFAw #GoogleMerchantCenterNext #Shipping #GoogleShopping

Google Launches Merchant API Beta with New Features 🚀 Google has unveiled the Merchant API Beta, a revamped version of the Content API for Shopping, packed with new features and an enhanced architecture. Key Features 🌟 Modular Design: Isolated sub-API updates for seamless integration. New Sub-APIs: Including Data Sources, Notifications, Products, Inventory, and more. Improved Alignment: Matches Google's API improvement proposals for better efficiency. Importance 💡 This update aims to significantly boost how advertisers manage and showcase their products on Google's shopping platforms. With ecommerce being a major revenue driver on Google, these enhancements could lead to better performance and ease of use for advertisers. What's New 🆕 Push Notifications: For real-time updates on account and product data changes. Unified Resources: Combines Product & ProductStatuses for streamlined management. Enhanced Inventory Management: Improved capabilities for handling stock. New Reporting Features: Includes non-product performance data for comprehensive insights. Current Limitations ⚠️ The Merchant API Beta doesn't yet have full feature parity with the Content API. However, Google plans to address this in upcoming updates. Next Steps 📋 Google is inviting developers to test the beta version and provide feedback for future improvements. Access the Merchant API Developer Website. Review the Quickstart Guide and Compatibility Guides. Explore New Client Libraries and Samples. #GoogleAds #GoogleAdsUpdate

🔵 Last month, our amazing Customer Success team noticed 🕵♀️ that supplemental feeds had been integrated into Google Merchant Center Next, a feature that wasn’t initially available. With the global rollout expected to be complete by the end of 2024, many merchants have already transitioned to this new version. That’s why, in our latest article, we explain step by step ✍🏻 how you can add supplemental feeds to your upgraded Google Merchant Center Next. In this article, we also compare 🆚 the new version with the classic one, highlighting key features and changes. ➡️ Read the full article here: https://lnkd.in/dmuAJegz

🚀 Game Changer Alert: Google's New Merchant API Beta! 🚀 In a groundbreaking move, Google has just unveiled the Merchant API Beta, a reimagined version of the Content API for Shopping. This new API promises to enhance product management and showcase businesses' capabilities like never before. Why is this a big deal? It's all about empowering businesses to streamline their processes and boost efficiency. Here’s how: Point 1: Modular Design ↳ The API’s modular design allows for isolated sub-API updates, making it more flexible and easier to maintain. ↳ This modularity ensures that updates can roll out without disrupting the entire system, providing better stability and reliability for users. Point 2: Enhanced Inventory Management ↳ The API provides advanced inventory management capabilities, helping merchants better manage their stock. ↳ With push notifications for data changes, businesses can stay informed and act quickly on inventory shifts. Point 3: New Reporting Features ↳ Comprehensive reporting capabilities include non-product performance data, offering deeper insights into your store’s overall performance. ↳ This means merchants can now leverage data to drive strategic decisions and optimize their Google Ads and PPC strategies. While the Merchant API Beta may not yet have full feature parity with the Content API, Google is actively seeking feedback from developers to refine and perfect future updates. Don't miss this opportunity to shape the future! Test the beta version and share your insights. Comment below with your thoughts and experiences. Repost this for your network to keep them informed! #GoogleAds #PPC #Ecommerce #DigitalMarketing P.S. What’s your perspective on this new API? How do you think it will change the e-commerce landscape? Let's discuss! 💬

Why setting up your product pages for success is the first step in optimising your Merchant Listings 👀👇 With Google Shopping driving the majority of Google’s revenue year after year, you’ve probably noticed just how important Google Merchant Center has become. It’s the platform that determines how your products show up across multiple Google surfaces, and you can do this for FREE with Merchant Listings. But here’s the kicker: your Merchant Listings are only as strong as the foundation they’re built on—your product pages. Over the past few months, we’ve been busy researching, testing, and optimising Merchant Listings for our eCommerce clients. And one thing has become crystal clear: 📢 OPTIMISING PRODUCT DATA ON YOUR SITE COMES FIRST! 📢 Why? Because focusing on your backend product data before tackling your Merchant Center feeds sets the stage for multiple benefits: ✅ Easier feed management: You’ll have a solid foundation for extracting and managing those massive data sets without pulling your hair out. ✅ Future-proofing: Whether you're using Google directly or a 3rd-party feed management tool, you’ll save time and avoid headaches. ✅ Smoother process: Filling out required and optional fields becomes seamless, leading to better-performing Merchant Listings. With ongoing updates to GMC, the SERPs, and Google Shopping, they are pushing to ensure product info is consistently aligned across backend product page data, schemas, and merchant listing data feeds. Ensuring these elements are properly filled out allows Google to better display and filter your products. The more detailed and accurate the product information, the better Google can leverage features like: ⭐ Popular Products and Other SERP Grids 📄 Product Knowledge Panels ⚡️ Rich Results 📍 Map Packs (for local products) (... and more) We’ve put together some slides to highlight the most commonly overlooked fields and show you exactly how to add them to your product page settings (check them out ⬇️). 💬 Got questions? Check out https://lnkd.in/g_5NFpwQ to see how Calibre Nine can help! ________________ Helpful Resources: MPN – https://lnkd.in/gnR_V7CK GTIN – https://lnkd.in/gcFfRXEu  Product Spec – https://lnkd.in/g2WAcgFD  Google Product Category – https://lnkd.in/gEucQY7c  Shopify Taxonomy – https://lnkd.in/giY3N3UJ #eCommerceSEO #GoogleMerchantCenter #Shopify #SEO #eCommerce

🛒 Let's talk about Merchant Center Feeds vs. Structured Data! Merchant Center feeds and schema are two different ways to provide information about your products to Google. Merchant Center feeds are used to submit product data to Google automatically for use in Google Shopping and typically use a spreadsheet or automated XML feed to provide the information to Google. Schema can be used to add product information to your website and Google reads this when it crawls your site. It's really important that the information in your feed and the structured data on your website matches so that Google can understand that you are talking about the same product(s). So many companies I've audited have inconsistencies between their Merchant Center feed and structured data which can affect their product visibility and organic shopping rankings. If you'd like to find out how we can help your business improve your organic shopping results, send us a message. #structureddata #schemamarkup #merchantcenter #google #products

Google Merchant Center Function Release? Custom Feed Matching Dario Zannoni found out that Google Merchant Center will probably introduce a new feature called Custom Feed Matching. This feature, which has recently appeared in the GMC help pages, allows users to merge a supplemental data source with their primary data source using attributes other than the ID attribute, such as brand or product type. This can be useful for adding additional product attributes based on these identifiers. For example, users can modify custom labels based on the brand field alone. In the Classic Merchant Center, similar results can be achieved using feed rules, though these are more complex to maintain compared to a simple Google Sheets supplemental feed. Custom Feed Matching is set to be available in both the Classic Merchant Center and the new Merchant Center Next, where it is referred to as "custom data source matching." This could indicate that supplemental feeds might soon be available in Merchant Center Next. For more information, visit the Google help pages: Classic GMC: https://lnkd.in/gS7GyTVn GMC Next: https://lnkd.in/gPQ4raSJ #PPC #SEA #Ads #GoogleAds

Google’s initiative to unify schema markup and Merchant Center feed data is a major step towards simplifying product data management. This new approach aims to close the gap between schema.org markup and product feeds submitted via Google Merchant Center, which have long had inconsistencies. In 2023, 70% of online shoppers relied on rich product listings to make purchase decisions. Yet, discrepancies between these two data sources led to outdated or inaccurate product information. This unification means merchants can expect cleaner, more reliable data across Google’s Shopping and Search experiences, ensuring product details—such as pricing and availability—remain up-to-date. For instance, a merchant might currently have price updates reflected only in their feed but not in their website’s structured data, causing potential buyer confusion. With Google’s unified model, such inconsistencies will disappear, leading to higher trust from consumers and better search visibility. I see this as a monumental shift, streamlining workflows and improving efficiency for brands. Staying ahead means auditing your current data setups and leveraging schema.org’s expanded vocabulary to maximize results. Looking to streamline your product data and boost visibility in shopping search? Let’s explore how these updates can be integrated into your strategy! #EcommerceStrategy #GoogleMerchantCenter #StructuredData #SchemaMarkup #OnlineRetail #DigitalMarketing #ecommerce