💫Insights on Indian Jewelry Preferences: The Enduring Charm of Yellow Gold
Reflecting on the evergreen allure of yellow gold among Indian customers, it’s fascinating to observe its sustained popularity amidst an influx of new products in the market, including designer antique, polki, diamonds, etc.
Could it be the timeless appeal that resonates with millennial brides, or perhaps the prudent decision-making of family elders mindful of budget considerations, especially on spending extra on making charges and stones?
To be honest, I once questioned the future of yellow gold because it’s the millennial brides who are now making purchasing decisions for their weddings, anticipating a shift in consumer preferences. However, my fascination has grown as I’ve witnessed its continued dominance, particularly in major volume markets like Kerala in the South, where I am from.
As a bridge brand between tradition and modernity, Meralda Jewels focuses on catering to the genre of customers who seek the best of both worlds. We are delighted to see the acceptance among early adopters in this category, reaffirming our commitment to providing jewelry that we believe in.
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