Ranjan jeet sharma’s Post

Finding the right fit marketing strategy as a founder is crucial, especially in the competitive landscape of SaaS (Software as a Service). Before diving into marketing efforts, it's essential to assess your strengths, weaknesses, and overall vision for the product. -Know Your Strengths: Before launching our SaaS venture, I took the time to understand my strengths as a founder. This self-assessment helped me identify my unique marketing abilities. -Stay True to Vision: Aligning our marketing strategies with the core vision and values of our SaaS product has been key. It ensures that every campaign resonates authentically with our audience. -Craft Tailored Strategies: Leveraging my strengths, I crafted marketing strategies that felt natural to me. Whether it was speaking engagements or data-driven campaigns, each approach played to my strengths. -Continuous Refinement: As our SaaS business evolves, so does our marketing approach. Constant evaluation and adaptation allow us to stay ahead of the curve and remain aligned with our goals. By embracing founder-marketing-fit, we've been able to drive meaningful engagement and growth for our SaaS venture, all while staying true to our vision. #nocode #nocodeweb #lowcode #apps #development #design #saas #webapps #bubble #founders

Ever heard of the “Hook” model? and no, I'm not talking about Linkedin Hooks lol. SaaS startups often face high customer drop-off, especially within the first 3 days. The “Hook” model is a proven framework to reduce churn and drive engagement. Here’s how it works: -> Trigger: A well-timed email or notification that nudges users to take action on the platform. -> Action: Encourage a simple action, like registering for a trial or creating an account. Lower friction = higher engagement. -> Variable Reward: Offer valuable incentives, such as discounts or exclusive features, to keep users engaged and returning. -> Investment: As users engage, they start investing—whether it’s through subscriptions, time spent, or data shared. When you design your SaaS app’s UX around these 4 stages, you’re not just reducing churn—you’re creating user habits. Hook even a small user base, and establishing recurring revenue becomes much easier. -- Want a high-converting website or landing page design? Let’s connect and create a design that keeps users engaged! https://lnkd.in/d9Jtz5jv

✨ Case Study: Boosting Conversions by 30% for a SaaS Startup ✨ When a SaaS startup came to us looking to increase their conversion rate, we knew our Standard Landing Page Package was the perfect fit. Here’s how we helped them achieve a 30% increase in conversions: 🔍 The Challenge: The client had a great product but struggled with low conversions and an outdated landing page that didn’t reflect their brand or engage visitors effectively. 🛠 Our Solution (Standard Package): 1️⃣ CRO-Focused Design: We revamped their landing page with a clear, engaging layout that guided users to take action. 2️⃣ A/B Test-Ready Elements: Integrated A/B test-ready elements to refine what worked best. 3️⃣ Mobile-First Approach: Ensured the page was fully responsive, catering to mobile and desktop users alike. 4️⃣ Analytics & Hotjar Setup: Tracked user behavior to continuously optimize performance. 5️⃣ Performance Reports: Provided monthly performance insights to help them stay on top of their game. 💡 The Results: 30% increase in conversions within the first month Improved user engagement with optimized CTAs Enhanced mobile performance, leading to a better user experience across all devices Our Standard Package was all it took to elevate their brand and increase conversions. 📈 Ready to take your landing page to the next level? Contact us today to learn more about our packages and start driving real results for your business! #CaseStudy #LandingPageOptimization #CRO #SaaSStartup #ConversionBoost #WebDesign #MadBrains #StandardPackage #UIUX #WebsiteOptimization

We show each visitor a different landing page. Last week we launched our new website. Since then, we've learned a lot - from you. Our aim is to build a great product. The reality is that you can't do this in a quiet room. -> We need user feedback. Sure, we talk a lot in interviews, onboarding and community calls, but qualitative analysis is just one side. That's why we measure exactly where our users drop off, where they get stuck, etc. We now also use targeted A/B tests for our website to see what is easier to understand and shows more engagement. It may sound time-consuming, but it was done extremely quickly. We use Posthog and love it! 😍  (No advertising, just a great product) We can use it very easily to: - Record user sessions - Evaluate heatmaps - Set up A/B and feature tests - Evaluate funnels - Evaluate our Chrome extension analytics Fun fact: I had a problem with sever-side rendering and wrote a question in their documentation - I got a perfect answer within 30min. So much for that. I'd be interested to know what tools you use for this? ...also Posthog? Hotjar? Just Google analytics or something completely different? #ProductDevelopment #UXDesign #Entrepreneurship #SaaS

Feature Flop?Relaunch Your SaaS With a User-Centric Fanfare! 🎇 Imagine the scene: months of development, late nights fueled by caffeine and coding. You've built a phenomenal new feature for your SaaS product, one that will revolutionize the user experience. Launch day arrives, fanfare rings out...crickets. Disheartening, right? But fear not, fellow SaaS warriors! Feature launches don't have to be flops. The culprit behind many a failed feature launch is a common foe: neglecting the user. We get caught up in the technical brilliance of our creation, forgetting the human element. Here's how to relaunch your feature with a user-centric focus, transforming it from a dud to a delightful experience: Become a User Whisperer: Before launch, gather intel. Conduct user interviews, A/B test different interfaces, and leverage heatmaps to understand user behavior. This isn't just about identifying bugs; it's about uncovering hidden needs and pain points the feature can address. Speak Their Language: Tech jargon is a barrier, not a badge of honor. Craft clear, concise communication around the feature's benefits. Focus on how it solves a specific user problem, using language your target audience understands. Onboard Like a Boss: Don't throw users into the deep end. Create intuitive tutorials, walkthroughs, and in-app guides that make navigating the new feature effortless. Consider personalized onboarding experiences based on user data. The Power of "Wow": Go beyond the mundane. Surprise and delight users with a gamified introduction, a bonus for early adopters, or a limited-time promotion. Feedback is Your Fuel: Open communication is key. Launch with a feedback mechanism in place, encouraging user input. This allows for course correction and ensures the feature continues to evolve based on real user needs. Remember, a successful feature launch isn't just about the product; it's about fostering user love. By prioritizing the user experience, you can transform a potential flop into a triumph. #SEO #Seostrategy #SAAS #Backlinks #Linkbuilding #Backlinkbuilding

SaaS product, your landing page is often the first interaction potential customers have with your product. What makes a SaaS landing page stand out and convert visitors into users? Let's see some of them: Clear and Concise Value Proposition: → Clearly articulate the problem your product solves and the unique benefits it offers. Strong Headline: → Use a compelling headline that grabs attention and accurately reflects the product's value. High-Quality Visuals: → Use high-quality images or videos to showcase your product and make it visually appealing. Social Proof: → Incorporate testimonials, reviews, or case studies to build trust and credibility. Clear Call to Action (CTA): → Use a strong and persuasive CTA that encourages visitors to take the desired action, such as signing up for a trial or requesting a demo. Feature Highlights: → Showcase the key features and benefits of your product. Use bullet points or short paragraphs to keep it scannable. Easy Navigation: → Ensure your landing page is well-organized and easy to navigate, with clear links and a logical flow. Mobile Optimization: → Design your landing page to be responsive and look great on all devices. Limited Distractions: → Keep your landing page focused and avoid clutter that could distract visitors from the main message. Pricing Information: → If possible, include pricing details or a link to your pricing page. Transparency builds trust and helps users gauge the product’s value. Having these elements in your SaaS landing page, you can increase conversions and drive more sign-ups. #SaaS #landingpage #hiring #productmanagement 

Yes yes, I wasn't active for the last entire 3 days and something has been cooking 👀 We will specifically help SaaS founders so the content is around the same. Here you go, the first one: → Building a great SaaS product is enough to market. Not really. Here's why it's not enough: 1. You might have a great product but do you know almost 7 people have a similar product as yours? Yes, the market is saturated so you need branding to make everybody realize that your product is better than your competitor. 2. Your product might have great features but getting customers based on that is difficult, the solution is to make their lives easier by using your product hence, benefits sell. Let them know. 3. Your phenomenal product remains invisible without a solid brand identity and marketing strategy - look how products like Notion stand out. Notion is a 10 billion dollar company today with its branding and marketing in place. Is having a great product enough to make it the talk of the town? DM me and I'll prove you wrong with a case study :) #digitalmarketing #linkedingrowth #branding #saas

I wish I knew these winning ways to market my SaaS Ideas are bullshit 🤯 Numbers talk and the presentation of your SaaS is no exception. Apps should have a track record of success🧾 Whether that means you are sharing the pitch with an investor, Or marketing 📈 it to the masses. It's important to focus on things like: ↳ User Acquisition ↳ Retention ↳ Engagement ↳ Revenue ↳ Churn ↳ Customer acquisition cost ↳ Target market size ↳ Growth rate ↳ Competitive landscape ↳ NPS Building a software is just like building a house. Without a detailed blueprint and execution order, it won't stand on its own. An easy way to do this with your project is with milestones. Some call these BIG ROCKS. Set goals that you can measure against and that should be completed in set periods. These will give you and your team direction, While also building confidence to showcase wins. The FIRST version of any app is not the FINAL one. It will have: ↳ Bugs ↳ Breaks all the time ↳ Fails to meet expectations. You're going to lose users and people will notice. To compensate for this problem, You need to talk about the impact and potential your app will have. Your early adopters aren't as interested in the app as they are in what it could be. Keep Moving → Keep Learning → Keep Going -------------------------------------------------------------- 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 Ready to turn your SaaS into a success story? I help Coaches, Consultants, and Business owners double their revenue with Al. DM me "SaaS" and I will give you a FREE guide to find Product-Market Fit in 3 days. P.S. What's your winning strategy to market your SaaS?

I've worked with many SaaS founders as a developer and helped them choose and develop the right experience to offer their product experience to their target users. These product-led growth strategies allow users to catch a glimpse of your product and let them experience how it solves the core problems for them.. Many product companies use different strategies to offer their products for Free, or semi-paid before a user actually converts to a paying customer. Here are some of the most popular product offering strategies you can use for your users. 👉 Freemium: Freemium is one of the most popular model. In this, you allow the users to use the product with no commitments to pay, upto a maximum threshold. They are charged not on the product, but on the allowed maximum usage. ➡️ Product examples:  Slack, Figma, Trello etc. 👉 Opt in/out Free Trial: In this model, users are granted access for a certain period of time, in the Opt-in model you dont ask for the payment details until their trial expires. Whereas in the Opt-out model, you ask the payment details before hand, and charge the customer when their trial period ends. Both have their own pros, Opt-in model grabs more users as they are not required to share their payment details, whereas Opt-out model filters more qualified leads as it helps you onboard only users who are willing to pay a certain price. ➡️ Product examples: - Twillio - Opt-in Model - CrazyEgg - Opt-out Model 👉 New Product led growth: Used in some specific scenarios where giving away free trials of your product doesn't help you grab the broader audience or its expensive to offer trials. In that scenario companies often acquire or develop small tools and offer them for free to grab more relevant audience and exposure. ➡️ Product examples:  Hubspot launched Sidekick (aka Hubspot Sales) which solves a specific problem and can be offered as a freemium model. When they wanted to attract a wider audience but it wasn't cost effective to serve customers with their core product for free. #productdevelopment #softwaredevelopment #saas