Ranjeet Nili’s Post

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Meet us at DMWF, RAI Amsterdam 26-27 November 2024

🚀 The AdTech Revolution: Why Clicks and Impressions Are No Longer Enough! 🚀 In a world where everyone’s bombarded with ads, getting real attention is what matters. That’s why adtech is shifting from just counting clicks to measuring genuine engagement. Here’s what’s happening: 🔹 Time in View: Are people actually seeing your ad for long enough? 🔹 Scroll Depth & Viewability: Is your ad showing up at the right moments? 🔹 Engagement & Completion Rates: Are viewers watching or just scrolling by? 🔹 Emotional Engagement: Using AI to see what really clicks with people. These new metrics are helping us deliver ads that connect and resonate, focusing on quality over quantity. Let’s keep pushing for ads that aren’t just seen—they’re remembered. 💡 #Adtech #Digitaladvertising #Adquality #AttentionMetrics #AdFraudProtection #BrandSafety #AdvertisingTechnology #Cleartrust

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