From hospitality company to nature immersion platform: What 16 talented ESCP Business School students taught us about the future of Raus 🎓 We had the pleasure of partnering with 16 Master's students from ESCP's MSc in Sustainability Entrepreneurship and Innovation programme. As part of their ‘Strategic Design Thinking’ course, these students embarked on a mission to answer one of our essential business questions: How might Raus evolve from a hospitality company into a platform that fosters a deeper relationship with nature and promotes environmental awareness? The students, split into four groups, each tackled this from a unique perspective: couples, families, elderlies, and corporates – some potential Raus fans we hadn't put in the spotlight before! Here’s how it went down: – 🌳 Field trip: The students kicked things off with a visit to our 📍Lodge am See, soaking up the Raus vibe first-hand – 🎤 On-the-Ground Research: They conducted interviews with past and potential guests, capturing insights that we hadn’t fully considered – 💡 Pitch time: After a lightning feedback round with us, each group presented their vision for the future of Raus Each group brought fresh ideas on how Raus can expand for every age and stage. From family-driven amenities to elder-friendly nature walks, we explored multi-faceted approaches on how to turn potential audiences – that could be you, you, and you – into new Raus superfans! It was inspiring to see these students dive so deeply into our brand – and to get a taste of how Raus could become more than just quality time in nature but a movement, connecting people with the natural world in meaningful ways. Thanks to these budding entrepreneurs, we’re even more excited about the future of nature tourism. Here’s to making the great outdoors a little greater! 🌍💚
It was an exciting project and fun opportunity! Took away a lot from it ☺️
Thank you for this opportunity! It was great working with the Raus team :)
great !
nature tourism, sustainable. fantastic!
A great project, thanks again!
MSc Sustainability Entrepreneurship and Innovation Student at ESCP | SAP Sustainability Methodology Team | TheNEXTStep Podcast Board
2moThank you for believing in us and giving us the insights to offer something valuable to the company! 🙏