RaveDaddy’s Post

What a week for VIKIN! Attending the #EventProductionShow was exciting for VIKIN. We were able to show our first Demo to many amazing people in the industry and learn about some epic potential partnerships and collaborations! It was wonderful to get together with other industry professionals and great to discover technologies that could take the VIKIN platform to the next level. Feedback on our Demo was incredibly positive, it's clear we’re hitting the common pain points experienced with festival apps. A huge shout out to our Tech team who worked day and night to ensure all of the innovative ideas were ready and working for the show. The two days at the conference allowed us to listen to talks about the future of the event industry, understand more about the main challenges the #EventProfs are facing this year. We truly want to address these issues and we know we can! As one of the main issues for any industry - revenue is something that VIKIN is concentrating on. We want to provide a wealth of revenue generating features into every VIKIN app. Keep your eyes peeled for ROI advice, feature releases and if you want to provide us more insight into your pain points - we are looking for feedback from the whole of the festival industry as well as festivals as launch partners. And as an additional excitement, like we needed one - we filmed a quick interview with two of our Co-founders talking about how we got here. The formation of VIKIN is an interesting story and you’ll see it on our Newsletter - so don’t forget to subscribe on the website! #EventTech #IndustryNetworking #EventTechnology #VIKINEvents #EventPlanning #EventManagement #EventProfsUK #Venue #Convention #MeetingProfs #ExpoChat #EventTrends #MeetingPlanners #EventApps #EventData #B2BEvents

Are you over #Cannes2024? 😎 Fair, it is over! But the healthy, 'bubble breaking' discussions, #connections and #debates that grew from it aren't! ☀ I absorbed and relished its diversity of content & types of meetings. Especially the positive intent actively demonstrated to foster and create more inclusive, more #EFFECTIVE input and output for the industry. Want to discuss the realities and practicalities of it? Let's! (Shout outs to the latest additions of #EmpowerCafe & #InkwellBeach in @themedialeader here >>> https://rb.gy/3l88nq , with other insights from industry gems 💎 who also got stuck in, inc. Steph Inez Matthews & Michael Albert Brown & Elizabeth Anyaegbuna)

Exciting News from VIKIN! The app platform will contain our Intelligent Search Function - We're kicking off with a real USP and a game-changing function for event organisers and their visitors. At VIKIN, we understand the complexities of managing large events and festivals. That's why we're thrilled to unveil our Intelligent Search feature - designed to streamline your event experience and maximise engagement for everyone involved! What Problems Does Intelligent Search Fix?: 🔍 Enhanced Visitor Experience: Attendees can effortlessly find stages, vendors, activities, and performances relevant to their interests, ensuring a personalised and memorable event journey. 🔍 Optimised Visibility for Vendors & Performers: Get noticed easily! Our search function highlights your offerings to the right audience at the right time, increasing engagement and opportunities. 🔍 Value-Added Opportunity for Sponsors: Intelligent Search isn't just smart; it's strategic. Sponsors can feature in search results, gaining prime visibility aligned with user interests and location. Join us in redefining event experiences. Be first to know more, you know what to do ;) #SmartEventSolutions #VIKINEvents #FestivalInnovation #EventTech #VIKINInnovation

_SOUTHSTART 2025 is starting to take form.... Here we are on one of our unconventional walking WIPs! Each week, we dive into every possibility, idea, and suggestion for the upcoming festival. And honestly? We often end up with more questions than answers! 😂 But it’s during this unstructured time, filled with expansive ideas on our long walks, that the real magic begins. As we explore each thought, we identify what to embrace and what to release. This isn't just brainstorming—it's a journey to the essence of what makes _SOUTHSTART truly special. Our approach is different. We explore, dissect, and challenge ourselves to rethink norms, ensuring that every aspect of our festival embodies innovation and creativity. We are laser-focused on how we can create those special moments where valuable connections are made and where professional & personal growth go hand in hand. This commitment to our unique process allows us to create something extraordinary. Just like _SOUTHSTART itself, our journey is as unique as the community we build... Stay tuned... it’s coming...

How? What? Uh? Marketing, tourism, and B2B tech…oh my! People who know very little about SXSW often think of it as a music-focused festival with startup and digital elements somehow weaved in. However, from my perspective, it is a marketing, tourism, and tech paradise. SXSW allows you to amass a large amount of information quickly. It’s a place to learn from others and be your best creative self. Who would have thought a music industry event would morph into a complex 7+ day schedule that includes 3 festivals (music, film & TV, comedy) with over 1,500 artists and 75+ stages and a conference with over 1,100 sessions (450+ sessions curated from the global community), 24 tracks, and 10 programming formats? And guess what? Layer on the fact that an estimated 300,000+ people were milling around Austin soaking in all that SXSW 2024 had to offer…..it’s mind-blowing! Only in hindsight can I give myself grace (and perhaps a cocktail) as an SXSW newbie. It’s no wonder narrowing down what you will attend and who you will actively seek to engage with is a magnitude of difficulty. Here are only a few of the sessions or events I missed but heard good things about: ·   Creative Industries Expo ·   The São Paulo Experience ·  Tulsa House which included FMAC at Tulsa Regional Tourism, Build in Tulsa, Atento Capital, Tulsa Remote & more ·   Pura Vida Experience by Essential Costa Rica ·   The Battle to Honor Native and Black Cultural Heritage with Devon Henry, Chief Anne Richardson, Greg Werkheiser ·   Annual ‘All Things Food Summit’ in partnership with Huston-Tillotson University - Austin, Texas, Driscoll's and Barr Mansion & Artisan Ballroom ·   Disability Made Sexy: Capturing a Global Market of 1.3 Billion People (and becoming a better person in the process) with Dylan Alcott OAM ·   Mentor Sessions The plan is to share another post related to the events I attended, so stay tuned. I’m still processing it all. #entrepreneurship #marketing #oellc #sxsw

#BarCampBelfast2024 is set to hit the Oh Yeah Music Centre this October as part of Belfast Tech Week hashtag #BTW2024 . BarCamp Belfast is a user-generated unconference for founders, makers, builders, supporters, designers, developers, startups, creatives and anyone that wants to share and learn in an open environment. There are no fees to register and attend and there are no invited speakers. Instead, the attendees volunteer to give talks making for an eclectic mix of subjects hosted by your peers. Máirín Murray founder of TechFoundHer said it best when she said "I'm a huge fan of unconferences. Why? ⭐ Because they're non hierarchical - unlike traditional conferences which literally put speakers on a pedestal and 'above' the attendees. ⭐ Because they're loose, unstructured chaotic - anything can happen. ⭐ Because they're about social learning - from your community and peers and you make more pals in the process!" And while there will be some references to APIs and some such techie stuff, there will be just as much discussion on the business aspects of entrepreneurship with talks in the schedule so far on payment facilitation, using AI as a productivity superpower, why social media is never free, networking, accountancy tech, a panel on managing a business as a female entrepreneur and much more. Martin Neill the co-founder of AirPOS Pay, the Oh Yeah Music Centre., Base Arcade and more and Martin Gilchrist from Gilchrist & Co - Chartered Accountants are the driving forces behind this year’s event. They aim to emulate the success that events guru Andy McMillan had back in 2009, while respecting the groundwork laid by Andy and reflecting the good work done in the past. Marty said, "With tech and entrepreneurial culture now very much shifting towards working from home we felt it was more important than ever to get the community together and Belfast Tech Week looked like the perfect time to do it. BarCamps and BizCamps thrived back in the day as places to meet, spaces to learn and as environments where the sparks of starting something were lit. We're hoping that we'll see some of the older heads from the original events rubbing shoulders with the new generation of makers and builders, transferring knowledge, making contacts and hopefully sharing some collective wisdom over a pint or two." See you at the bar! Martin Neill I Martin Gilchrist LL.B (Hons) I Kenny Galloway I Stuart Lunn I Carlos Latcham I Ruth Young ACIM I Ben Craig I Susan Steele I David Henderson I Michelle Gilchrist FCA I James Gilchrist MAAT I JP Taggart I Seán Grant I Hilary Cocker I Gerardette McGivern I Tina Calder Oh Yeah Music Centre. I AirPOS Pay I Ruthless Media I Gilchrist & Co - Chartered Accountants I DHD I Delantos Accounting I Lugh Microgrid I carbonfit I Excalibur Press #Tech #Networking #Barcampbelfast2024 #Business

Exactly one week ago we did our first FLOW Local in Amsterdam. What did we learn? 1. Amsterdam is amazing in good weather (in bad as well...but when the sun is shining🤩) 2. Going to the new location is never easy, and you better get the rest ght partners to do it with! Shout out to Profoto for great workshop and support with the overall event promotion! 3. Meeting new people is the best thing events can give you. But meeting them together with your super fans is even better! Having our FLOW "regulars" with us meant the world to all of us. Thank you for your continuous support🙌 I also learned that American cold pills can pick you up from the dead and mint tea restores your voice for key announcements. But we also had valuable discussions, and as someone who didn't get to participate, I loved reading the key takeaways! My personal favorite? The importance of UGC and how most e-com creatives see it as "new standard" element on PDP. Read the takeaways and comment what your favorite finding is! #flowlocal #flowbypixelz

Did we just do something iconic? MATTHEW HAS SOMETHING TO SAY: we at Montage | Dear Next Gen Podcast recently announced an Eras Tour giveaway/Ambassador Search. Let’s talk about what we did and why it’s Gen Z Approved™. ✅ Gen Z Approved™ #TaylorSwift's the #ErasTour captivates all generations and brings them together in the same space. Having a Montage Ambassador, young or old, interview people on-site allows for connection and great online content, which Gen Z would appreciate. 🤝 How this resonates with the next generation: One of our TikTok comments said, “the best way to bridge the gap in generations would be to have a little swiftie interviewing the older generation of swifties to get some valuable advice.” This giveaway built a community around Montage, created potential mentorship and learning opportunities, and promoted community engagement—all values that the next generation holds dear. 💡 An idea to make this go even further: Seeing that both Montage and the concert tickets are based in Canada, what if we partnered with an airline to expand our reach to the U.S.? By offering a chance for American Swifties to join the experience, we could extend the community beyond Canadian borders. This could involve special travel packages and exclusive content for international fans, and highlight the journey of U.S. participants traveling to Canada for the tour. This adds an exciting narrative element to the campaign, making it more appealing and shareable on social media platforms. What do you think? Enter the giveaway! Www.yourmontage.ca/swiftie *This is a series takeover from Matthew Chen next-gen writer, marketer, creative, podcaster extraordinaire. #Swiftie #Giveaway #GenZ #Generations

Earlier this year, from Motiv Venture Studio, we proudly launched Huddl—an innovative event engagement platform designed to enhance both attendee and organizer experiences. Here’s what Huddl achieved at the recent YYC Data Con 2024: ✅ Attendees personalized their event schedules to fit their interests. 🤝 'Networking Bingo' facilitated new and meaningful connections. 📸 A shared conference photo album allowed attendees to post and access memories live. 💬 Real-time engagement through live Q&A sessions with speakers. 🏆 Interactive activities with opportunities to win exclusive prizes. Huddl recorded 889 activations at YYC Data Con 2024, boosting meaningful interactions and providing organizers with crucial insights into engagement levels and attendee behaviours. These insights help organizers refine event strategies for greater impact. Big thank you to YYC Data Society for having us this year and Platform Calgary for the hospitality. 👀 Keep an eye out for upcoming events featuring Huddl on site. If you’re an event organizer, or know one, we’re eager to discuss our pilot program opportunities. Let's create new event experiences together! #MotivVentureStudio #Huddl #EventTech #Innovation

Dear founders, Exciting times ahead as Malta Enterprise gears up to host the 4th StartinMalta Festival this Thursday! 🎉 This two-day event is a melting pot for startups, investors, and service providers, featuring insightful talks, hands-on workshops, and, of course, legendary Maltese after-parties! 🇲🇹 In my latest video, I shifted gears from sales to delve into the world of branding, a cornerstone of your marketing strategy. Why is brand management so crucial? Because it shapes how your company is perceived by your target audience. A robust brand fosters customer loyalty, boosts market share, and allows for premium pricing. On the flip side, poor brand management can lead to a diluted identity, loss of trust, and decreased revenue. In today's competitive landscape, a strong brand isn't just an advantage—it's a necessity. So my question to you is: How does your current brand strategy align with the perception of your target group? And here are a few thoughts to ponder over: 1. Remember, what you believe is never as important as what your target audience perceives about your brand. 2. Take the time to actively seek feedback from your customers. 3. Invest in producing consistent and professional messaging across all platforms. If you're attending the Startin Malta Festival, seize the opportunity to consult with brand experts. This is why such festivals exist—to exchange ideas and keep learning. Let's grow stronger together! Hope to see you there! 🚀