Rawcology Inc.’s Post

🔄 DRIVING CHANGE TOWARDS CONSCIOUS CONSUMPTION As we kicked off 2024, Wallapop launched a new brand campaign in Spain, "What We Need New - Lo Que Necesitamos Nuevo," to challenge the notion that everything we buy must be new. This campaign not only sparked significant changes in consumer behaviour but also paved the way for our latest initiative, "We Store – Guardamos." Launched last week, this new brand campaign aims to reshape the common habits that lead us to accumulate things we no longer need, often without realising it, and encourages us to rethink why we hold onto items "just in case". It represents a step forward in our commitment to promoting a more sustainable and humane approach to consumption. 🤝 COLLABORATION AT ITS BEST This campaign is the result of another fantastic collaboration between our internal creative team with our creative partners, MONO MADRID and Revuelta. 📺 🦖 JOIN US ON THIS JOURNEY Check out our latest TV spot and let's inspire each other not to hold onto things "just in case." Let’s give them a new life with Wallapop! What items have you been holding onto that could find a new home... perhaps an old dinosaur toy that could make another child the happiest? 🙌 A HEARTFELT THANKS A massive thank you to everyone involved in bringing this campaign to life —from the initial idea to the final launch. Your dedication has made all the difference! #Wallapop #Sustainability #Innovation #CircularEconomy #ConsciousConsumption #Marketing #Spain #CreativeCollaboration

𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐫𝐤𝐬: 𝐈𝐠𝐧𝐢𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧 (𝐌𝐢𝐥𝐥𝐞𝐧𝐧𝐢𝐚𝐥𝐬 & 𝐆𝐞𝐧 𝐙) Millennials and Gen Z hold the key to theme parks' future, but their desires differ. Forget cotton candy lines - today's guests crave immersion, interaction, and social media fame. They want to be part of the story, not just watch it. The good news? Your park can be a magnet for these demographics! Here's how: 𝐂𝐫𝐚𝐟𝐭 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦𝐦𝐚𝐛𝐥𝐞 𝐌𝐨𝐦𝐞𝐧𝐭𝐬: Design stunning themed zones, innovative rides, and visually-appealing food that fuels user-generated content and social media buzz. Partner with relevant influencers to showcase your park through their lens, reaching their established audience. Develop interactive experiences like AR filters or gamified challenges that encourage content creation. 𝐆𝐚𝐦𝐢𝐟𝐲 𝐭𝐡𝐞 𝐅𝐮𝐧: Level up engagement! Integrate points for completing ride challenges. Develop park-wide scavenger hunts using mobile apps for interactive exploration. Encourage friendly competition by displaying top scorers or awarding virtual badges for completed tasks. 𝐓𝐡𝐞𝐦𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐓𝐡𝐫𝐢𝐥𝐥: Embrace pop culture! Partner with movie studios or video games to create immersive experiences. Focus on storytelling: develop narratives that weave throughout themed areas, creating emotional connection. Cater to adults with craft beer gardens, VIP lounges, or high-end dining options. 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Attract eco-conscious guests! Showcase your park's environmental commitment through waste reduction, water conservation, or renewable energy initiatives. Offer sustainable food options with local, organic ingredients and plant-based menus. Partner with conservation organizations to support environmental causes and educate visitors. By embracing these strategies, your theme park can become a thriving destination for the next generation. It's about creating a unique blend of thrills, shareable moments, and experiences that resonate with Millennials and Gen Z's values and interests. Let's connect and discuss how we can help you transform your theme park for the future. eMail 𝐯𝐢𝐣𝐚𝐲𝐚.𝐚𝐧𝐭𝐡𝐨𝐧𝐲@𝐩𝐢𝐠𝐞𝐨𝐧-𝐭𝐞𝐜𝐡.𝐜𝐨𝐦. #MillennialThemeParks #GenZExperiences #InteractiveRides #ThemeParkMarketing #SocialMediaParks #ARinThemeParks #ThemeParkInnovation #SustainableParks #EcoFriendlyAttractions #FutureOfThemeParks

In today’s remote work landscape, over 70% of employees report feeling more isolated, and 67% say that lack of in-person interaction impacts their ability to collaborate effectively. 🎯 This week, I had the pleasure of hosting team-building wonton classes for Vinted and Zalando, and it was a powerful reminder of the importance of creating intentional spaces for teams to connect beyond screens. Investing in social quality time boosts morale, strengthens collaboration, and brings back the human connection many teams are missing. ✨ Curious about creating an engaging, hands-on experience for your team? Let’s talk! 🗨️ Thanks to Léna CALVARIN from Vinted, and Maeddine Touak from Zalando for your trust and for providing your team a memorable culinary experience! 🙏 #teambuilding #remotework #EmployeeEngagement #leadership #mentalhealth

More on the Bordova campaign:

🍝6 teams. 2 types of pasta. 1 unforgettable day. Last week, the entire Move S.p.A. Move Solutions and Move-X  - set aside laptops, circuits, and data models to tackle something even more ambitious: ravioli, tagliatelle, and dessert. 🎥 Welcome to the “Move Day”! From Lucca to Milan, teams were mixed up - titles, roles, divisions - because we believe that innovation starts when boundaries disappear. This wasn’t just about flour and eggs; it was a reminder of the bigger picture. At Move S.p.A., we’re not just a young tech company building cutting-edge solutions—we’re a community growing together, inspired to make a difference in the world. A massive grazie to Nana Bianca and The Stellar for hosting us, to Kampaay that helped with the event organization, and the incredible chefs at Florence Food Studio who turned us into (mostly) competent culinary artists. 👩🍳 Pasta Challenge conquered. Let’s move forward together. #MoveDay   #TeamBuilding #MoveSolutions #MoveX

In a landmark gathering, representatives from All Heart Stores across Aotearoa convened for a strategic meeting to chart the course of our collective impact. At the core of AHNZ, our All Heart Store play a pivotal role. They're not just retail outlets but the lifeblood of our mission, driving environmental sustainability and community upliftment. These stores embody our commitment to a circular economy, offering a second life to items while fostering local economies through job creation and training opportunities. The strategic meeting underscored the indispensable role of All Heart Stores in achieving our vision. It provided a platform for exchanging ideas, celebrating achievements, and addressing challenges, ensuring that our stores remain vibrant centers of positive change. Key Highlights: Community Integration: Our stores are more than commerce sites; they are integral parts of their communities, offering support, opportunity, and a sense of belonging. Environmental Impact: Championing the cause of sustainability, our stores significantly contribute to waste reduction and resource recovery. Empowerment and Growth: Through our operations, we empower individuals with employment and training, equipping them for a brighter future. This meeting reaffirmed our dedication to the core values of AHNZ and set a dynamic course for the future. The success of All Heart Stores is crucial for our mission, underlining the importance of unity, innovation, and community engagement in our journey towards a sustainable and inclusive New Zealand. #AllHeartNZ #Sustainability #CommunityImpact #CircularEconomy #Empowerment #Aotearoa

🎉🌈✨ Embracing Colors, Culture, and Connections this Holi! ✨🌈🎉 As we celebrate the vibrant festival of Holi, let's take a moment to revel in the beauty of colours, the richness of culture, and the warmth of connections. Wishing everyone a joyous and colourful Holi! Holi isn't just about splashing colours; it's about spreading love, happiness, and positivity in every hue. It's a time to come together, regardless of backgrounds or beliefs, and celebrate the spirit of unity and togetherness. In the workplace, Holi serves as a wonderful opportunity to foster a sense of camaraderie, appreciation for diversity, and teamwork. It's a time when colleagues gather to share laughter, stories, and perhaps a playful splash of colour, strengthening bonds and creating lasting memories. Let's use this occasion to not only indulge in festivities but also to reflect on the importance of inclusivity, respect, and understanding. By embracing the colours of Holi, both literally and metaphorically, we can create a more vibrant, harmonious, and welcoming workplace culture. Wishing you all a Holi filled with laughter, love, and endless possibilities! May the colours of Holi paint your life with joy and success. Happy Holi! #mobilemarketing #digitaladvertising #adtech #MobileAds #marketingstrategy #digitalstrategy #advertisingtrends #MobileCampaigns #digitalmarketing #roi #mobileengagement #marketinginsights #advertisingsolutions #marketinginnovation #mobilefirst #AdCreativity #digitaltransformation #marketingroi #MobileStrategy #adcampaigns #marketingsuccess #datadrivenmarketing #MobileTargeting #adperformance #marketingtactics #mobileadvertising #creativeads #marketinggoals #AdvertisingEffectiveness #MobileROI #linkedinmarketing Shivani Srivastava Shivam Shrivastava

🌟 Pilbara Meta Maya's Weekly Team Meeting Cycle: Building Connections and Driving Excellence! 🌟 At Pilbara Meta Maya, we uphold the significance of communication and teamwork in advancing our mission. Our weekly team meeting cycle, held every Friday, is a structured platform that ensures everyone is well-informed, aligned, and actively involved in our mission. Week 1 - Managers' Update: Our managers provide a comprehensive overview of the month and what lies ahead, ensuring transparency and a shared understanding of our goals. Week 2 - Policies & Strategic Updates: We dive into important policy discussions or strategic updates, keeping our team aligned with our organisational objectives. Week 3 - Safety Focus: Safety is at the heart of everything we do, especially in delivering essential services to 29 Aboriginal communities across the Pilbara and addressing asbestos issues through Meta Maya Environmental. This meeting is dedicated to reinforcing our commitment to safety and the well-being of our team and those we serve. Week 4 - Fun Fridays: We wrap up the month with a burst of excitement! Our Fun Fridays are all about boosting staff morale with quizzes and games. Whether showing off knowledge about the organisation or matching pets and baby photos to their owners, there’s always something to enjoy—and a $50 gift certificate to win! Plus, we cater to ensure everyone is fueled up for the fun. Our Friday meetings are more than just updates; they are essential to fostering a connected, informed, and motivated team. We’re incredibly proud of the unique and vibrant culture we’re building at Pilbara Meta Maya, and it's all thanks to your dedication and teamwork!   #Teamwork #SafetyFirst #PilbaraMetaMaya #WorkplaceCulture #CommunityService #EnvironmentalHealth #PilbaraMetaMaya #ContinuousImprovement #PMMRAC #PMMGOC #PilbaraMetaMayaRegionalAboriginalCorporation #MetaMayaEnvironmental #dog #fifo #fifolife #dogsatwork One of our fun Friday photos, Ruby enjoying a beer (not really!) at the end of a productive swing!

🚨Want to own the Gen Z market? Here’s your chance! We've partnered with UNiDAYS to launch the UNiDAYS Sample Society! 💚💖 As Gen Z students and grads start a new chapter, they’re making BIG choices about which brands will stick with them for the long haul. Make sure yours is top of mind! The UNiDAYS Sample Society is your exclusive pass to pre-verified, ultra-engaged Gen Z shoppers, ready to discover and fall in love with your products. 😍 How does it work? They simply sign up, share their product preferences, and if you’re a match, they can request a free sample delivered to their door. As easy as 1, 2, free! ✌️ This is your perfect chance to own the Gen Z market, build brand loyalty and launch strategic sampling campaigns that engage, delight and influence purchase decisions. Experiential marketing at its finest! 🔥 The Sample Society has launched across the UK, US and Germany. We have some incredible brands onboard already and we’ll be launching their campaigns over the coming weeks. Could you be next? 👀 Let’s chat – we’d love to show you more! BIG thanks to Jessica Rose Hewitt, Rhianna Angell, Jamie DeRatt, Lilli Sophie Lickert, Rob Meah and the rest of the UNiDAYS team – it’s been a pleasure working with you and we’re so excited for what’s to come! #experientialmarketing #digitalmarketing #productsampling #marketingnews #ecommerce

I love this aerial view of Surf Lakes Capricorn Coast. To me, it provides a unique view of the intersection of sports lifestyle placemaking and the experience economy... In today's dynamic marketplace, the experience economy has firmly taken centre stage, transforming the way sports businesses engage with their audiences. But what role does placemaking play in this ever-evolving landscape? Placemaking for sports, the art of creating spaces that foster connection, community, athletic performance, and memorable experiences, has become indispensable in the experience-driven era. Whether it's designing vibrant recreation hubs, community sports clubs, or innovative sports lifestyle properties, placemaking has the power to elevate experiences and drive meaningful connections. In the experience economy, sports consumers crave more than just products or services—they seek authentic, memorable moments that resonate on a deeper level. Placemaking taps into this demand by curating environments that tell stories, evoke emotions, and spark conversations. Over the past couple of years, I've had the privilege of collaborating with sports businesses such as Cricket Australia, AFL - Australian Football League and Rugby Australia, integrating placemaking and the experience economy to design community sports clubs of the future for them. Additionally, I've been deeply involved in the design of numerous wave venue properties around the world, including Kinlab's current collaboration with Surf Lakes and NBRS Architecture for the Surf Lakes Capricorn Coast property in Queensland. Placemaking isn't limited to physical spaces alone. In today's digital age, virtual realms offer boundless opportunities for creating immersive experiences that transcend physical boundaries. VR, AR, AI... the opportunities are endless. As sports businesses navigate the experience economy, #experientialplacemaking emerges as a powerful approach for differentiation and brand building. By prioritising the creation of engaging sports lifestyle environments that connect brand, placemaking and experience, organisations can forge deeper connections with their audiences, drive loyalty, enhance athletic performance and ultimately, thrive in an increasingly competitive landscape. If you'd like to explore how experiential placemaking can be activated for your sports lifestyle business, shoot me a DM. I'm always up for a chat with people looking to change their game. #Placemaking #ExperienceEconomy #ExperienceDesign #BrandExperience #CommunityBuilding